Bespoke application VS Off the shelf (Zoho, salesforce etc)?


As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

Digital Signage as an Effective Business Tool


“63% of people report that digital signage catches their attention” – Rich Media Technologies – Outdoor Effectiveness 2016.

This percentage is significantly higher than TV, Internet and billboard advertising. Retailers are choosing digital signage due to its low cost and flexibility but high impact is the key advantage. Digital signage is essentially the ‘face’ of a store, it familiarises the target audience with the brand and ultimately makes the company more recognisable. With dynamic signs reinforcing brand messages through an immersive experience, retailers are eager to use signage to fully optimise communication with their customers.

In today’s day and age, when the cost of electronic displays is getting cheaper day-by-day. It makes sense to replace traditional banners and boards with TV Screens of desirable sizes. The conventional printed material are hard to dispose off. It can be fairly expensive to design, print and replace. With a customised and targeting marketing materials being displayed in HD on a TV screen, you can reach out to your customers in a better manner.

Custom-Build Software & Hardware

We provide a custom-build software and hardware that fits in any decor and settings. For Example: Office Receptions, Educational institutes, Take-aways, Restaurants, etc. Our hardware solution is plug-and-play which connects to your TV screen using a HDMI and USB ports. So, there are no hassle of managing hundreds of cables. We can design your signage content that can be customised within minutes.

Though our solution, you can even display your own content, for instance, promotional videos, images, etc.


• Clean, crisp & effective
• On pocket
• Update content easily
• No waiting time
• Easy to up sell & manage promotions
• Enhance your customers’ experience
• Energy efficient
• No recurring costs with printing & shipping
• Better for environment – low carbon footprint
• Increases brand awareness
• Promotes brand consistency in-case of multiple sites
• Compliments social media pages& website
• Higher sales
• And…looks great!

Valentines 2020:💖 Love Your Business 💖


Valentines 2020: Love Your Business

You fell in love with that “small BIG” idea and started your business. It is like love at first sight, its fresh, its new and exciting. You want this to work. The corporate Lifestyle, Business meetings, Classy Brands, Fast cars…. there’s a lot to gain on the other side! “above all satisfaction of being your own boss”

All of a sudden, the reality kicks in, and you discover the business is not skyrocketing as per your plan. You’ve already put a lot of blood, sweat, and tears into this…. What do you do now? Should you give up? Never! “Little bit of love and some fine-tuning can make wonders”

No relationship that stood the test of time ever came easy my friend. That’s the case with your business as well. It requires commitment, sacrifice, hard work, and perseverance.

You need to have a strong enough “Why” to keep you going through the tough times. Is your “Why” strong enough to keep you going when it gets tough and when it feels like the walls are closing in on your dream.

If it’s not a strong enough reason then Find a better ‘Why’!

This is the thing that’s going to push you out of bed in the morning to work and keep pushing irrespective of whether you feel like or not. Whether things are going well or you end up on the other side of the spectrum.

Now let’s get to the practical side of things. Following some basic tips can help rekindle your relationship with your business. By implementing some of these little tweaks you are guaranteed to rediscover your first Love for your business.

Have the right systems in place

Getting distracted with day to day chores can be daunting and detrimental for your business. You should be aware of the bigger picture, but how do you do it?
We all know that data is king in today’s digital arena. How are you managing your data? Do you have CRM / Software systems in place that help you have better control over your processes and customer communications?
Your CRM system should help you provide all the reports related to your business so that you and your team are always focused on the bigger picture.

Delegate and streamline.

The last place you want to be in as a business owner is being burned out from doing too many things yourself. Bitter reality for workaholics is that we only have 12 hours in a day. Yes, you end up putting all those extra hours to run your business smoothly. In order to avoid long business hours, try your business to streamline all business processes for the time-consuming tasks. Add more resources that can save you time, delegate tasks to their strengths. This can not only help you move your business in the right direction but increase your revenue efficiently with time.

Keep Sharpening those skill blades.

Always stay ahead of your competition by learning new skills. Attend new courses relevant to your business, register for webinars, and interact with the industry leaders in your business domain. Meeting like-minded people will help to target the common problems that you might share.

Revamp your online presence.

Do not ask your nephew or your best friend’s son to make a logo and artwork for your Business & Marketing. Remember, your business was your first love, and you would like her/him to dress up shabbily. Hire the right people with the right skills and make them part of your core team. Professionals can make recommendations and help steer your business in the right direction.

Hire the right people.

As a business owner one of your key strengths would be identifying strengths and weaknesses within a team. Build a core team around your business. You need to hire the right people to carry our Branding, Digital marketing, and bespoke application development. The right people will bring in their knowledge, skills, ideas, and recommendations, unlike your friend’s son or nephew.

Turn your customers into raving fans!

The greatest marketing strategy can be wrapped up in one word – CARE. People might forget you but they’ll never forget how you made them feel. The same is true about your customers. When customers feel that you genuinely care about them, they’ll become loyal to your business.

Have the right services/ products in place so that they are offered with the best customer experience. Always ensure that you have systems in place that monitor the buying behaviour of your customers. Customer feedback to improve your services or products is critical, so always ensure that a clear message is communicated that you are listening to them.

Care about your Team

Respect, value, & reward your staff and your core team. Listen to their ideas and concerns. Where possible, try to involve them in the decision-making process; this will make them feel valued as members of the business.

So, this valentine’s day on 14th Feb 2020 ensures that you rekindle your love with your business by merely following the above-mentioned handy tips

Design Bigger Picture for Great User Experiences


Let’s dive straight in:

Let us get inside the brain of an artist, and it could be anyone a painter, a photographer, or a sculptor. For me, it will be easy to explain from my experiences, so let us get into a photographer’s head.

I have been a hobbyist photographer with a keen interest in shooting nature and buildings. Whenever I am taking a picture, I always plan my shot. For example, if I am shooting a building, I will walk around that building for a good 10 minutes before even getting my camera out of my bag. Before taking any shot, I always ask myself why I am taking this shot, what exactly I am trying to capture, what do I want to focus on in my composition.

Once I have answered all the above-stated questions, only then I will fire the camera. Sometimes I do end up taking several shots from different angles (all because I spent good 10 minutes to plan my shot).

I can breakdown my process of clicking in the following steps:

  1. Time and Location Selection.
  2. Goals.
  3. Shot Preparation.
  4. Audience.
  5. Visibility.

All this hard work goes into creating some stunning compositions.

I have come up with my 5 Step process for perfect shots with lots of practice/ experience, patience, and tweaking.

Assuming painter and sculptors might also go through a somewhat similar process.


Well, let me share another process. Apart from being a hobbyist photographer, I have a full-time job too, and that is the reason I am talking about something else which is more relevant than my hobby.

Wherein, I tried implementing my photography formula into other areas of my work.

In this blog, I would like to focus on the planning, design, and execution of a high-quality website design/software and user experience journey.

Before one dives into the website design and software development arena, we need to be clear in terms of goals, objectives and should establish a transparent approach towards long term result-oriented websites.

In addition to the above feasibility study, competitor analysis and stakeholder research should be carried out carefully.

Website Goals:

We need to look at both the Micro and Macro level; the whole team should be very clear about every single web page, as the individual or a complete website.

By establishing clear goals at both above-stated levels, one can ensure that website structure and content are going to guide the visitor towards a guaranteed desired outcome.

The outcome could be different on a different page, depending on the types of services/products on offer. In some situations, it could be data capture for new products or services; on the other hand, it could be the sale of a product or a service.

Target Audience:

Be transparent with your target audience (Aimless arrow does not get anywhere). The target audience is the key to your design. If your target audience is elderly, then you have to ensure that navigation structure is straightforward and content is laid out systematically so that information is available easily.

Structure and Design:

The development team has to work on a scalable and robust technical platform, ensuring the site structure is on firm foundations. Furthermore, the overall design should convey the brand identity.

Website look and feel, images, fonts, colours, etc. should be uniform and in line with brand identity. Consistency is the key, and it can be achieved if enough time is spent in the planning phase.

Content is King:

Clearly laid out content can do wonders to any website. You can hit the right chord with your target audience if your content resonates with the pain points of your end-user. It can be rightly said in terms of content – if you share the pain, you can only gain.

The use of clear and concise language topped up with a clever structural and logical approach can do wonders.

Online visibility: 

Your website/business could be the best kept hidden secret. During the planning phase, we need to sow the seeds of online visibility to get the best possible online visibility.

The core of online visibility is a “Keyword,” and keywords enable Google or Bing to pull up your website for any search initiated by end-user. Content copywriter and digital marketing team need to work in harmony, to produce the best possible content with relevant keywords. Furthermore, there are other technical aspects that can be taken care of by SEO team.

Website page speed:

It is another critical factor to be considered. If the website is too heavy to load, this will lead to a bad user experience. Furthermore, websites that take longer to load get lower ranking on search engines.

Finally, device compatibility, your technical team should ensure that every single page is compatible with different devices. In today’s day and age, content is consumed on different devices, e.g. mobile phones, tablets, laptops, and PC’s, etc. Content should be accessible and provide high end-user experience on all devices.

How can Proton6 help with website design and development solutions?

At Proton6, we have a holistic approach towards any project. We have ample industry experience to handle web site development, web design, e-commerce platforms, and bespoke application and software development.

We set modules/benchmarks for all our projects at different levels, so that deliverables are clear to both clients and our team.

We ensure that we explain our holistic way of working to our clients. At the same time, our team thoroughly breaks down infrastructure, design, development, and delivery processes. To discuss how we can help to make your dream project a success, get in touch today. We would also like to dwell further into our photography discussions 🙂

7 Best Practices of Website Design And Development 2020


Before we start the blog let me share a little story, two of my younger nephews Andy and Charlie, both wanted bikes as a birthday gift. Andy wanted something basic and functional. Any added gizmo would be a bonus; on the other hand, Charlie was not sure from the start. Charlie wanted something high end with lots of gadgets on it. They were both given set budgets.

Well, I took Andy to the bike shop and took him only 15 minutes to decide, and it was lower than the budget allocated, so he ended up having a few gadgets on the bike. We were out of the shop in less than half an hour.

Contrary, Charlie on his birthday, he was still confused, we still went to the bike shop, we went to 3-4 different bike shops. He did not like anything and did not have a clear choice in his mind. Charlie ended up with nothing, and poor Charlie is still riding his elder brother’s old bike, and I believe, he has to wait till his next birthday, whereas Andy is enjoying his bike meanwhile.

After this, I sat down with Charlie and made him understand why it is so important to have a clear requirement and budget. I also made him aware that he could have bought a bike and upgraded it slowly. I am sure Charlie is looking forward to his new bike on his next birthday.

How can we relate this story to the blog topic? With my experience working in a web design and development agency, I can say that Andy had a very clear vision and he ended up with good results. In contrast, Charlie never had any clear vision and tried different 3-4 outlets but ended up empty-handed.

Responsibility also lies with web design and development companies to guide the clients in the right direction with the right advice.

We, at Proton6, have a very clear client onboarding process, where we discuss the client idea in-depth and come up with a minimum viable product and set up client expectations accordingly. It is very easy to get entangled in tech world jargon, and I believe it is the responsibility of agencies to break down website design and development processes.

Your website is online representations of you, your team and your business. If you take pride in what you do and give your online customer’s similar experience that you would provide on the phone or their visit to your office premises, think of your website the same way.

Let’s lay-out some crucial points that must be taken care of by both client and agency during the website development lifecycle of any project.

1) Don’t be Charlie, Do the Proper Planning

As stated above in my anecdote, Charlie knew he wanted a bike but had vague requirements whereas Andy had clear requirements; hence eventually, he ended up with a bike. Planning and feasibility study is critical before you make a selection of a website design for the great user experience.

2) Consistency is the Key

Be consistent in your brand identity. Creating a strong brand identity is very crucial across all customer contact points. Your logo, Typography, colour schemes, icons, and fonts should all be consistent across the website.
Every single page should reinforce your brand proposition.

3) Mobile-First Experience

With the arrival of 3G and 4G mobile networks, end-users have been consuming data like crazy. The website must be responsive and work seamlessly on all devices. The overall user experience should be flawless.

With the arrival of 5G mobile networks, more end-users will be consuming data on mobile devices. Search engines have been giving preferences to Mobile-friendly websites. I can not emphasize more on this.

4) Loading Speed

Part of user experience and SEO principles, the website loading speed should be blazing fast. No one wants to wait for pages to load or any query to return an answer.

Your web design and development agency should take care of this by optimizing the pages, images and rest of the content.

You can use various tools to check your website speed e.g. think like google, pingdom, page speed insights by google. Furthermore, if you are in the process of increasing site speed focus on one specific tool rather than using all tools at one time.

5) SEO – On-page

You want your website to be on top of search results. Your bespoke custom web development company should perform all on-page SEO activities like sitemap submissions, SEO tags, and Webmaster linking.

The golden rule is to think about both machines (google, bing, yahoo) and humans (customers & end-users) while creating your website.

6) Social Media

Social media is one of the most powerful tools one can use to create brand awareness, client communication and launch of new products. By allowing users to navigate to your social media platforms from your website can reinforce customer trust and enhance brand visibility.

The key is to be selective with the social media platform. Social media is a vast topic and can be covered in upcoming blogs.

7) Client Trust (Secure Website)

Any building needs a strong foundation to ensure reliability, trust, and longevity. You will always think twice to walk on a rotten wood bridge, the same is the situation with your end-users. They would not register or place any orders if the site is not secure.

Ensure that user data is protected and have all security checks in place. Consider having the website hosted on a secure server, ensure your site has an SSL certificate and finally go one step ahead by having a firewall in place. Your web design and development company should have web server infrastructure specialist inhouse.


I could have gone on and on with 50 different recommendations, but I have managed to focus on the most important ones. Most essential takeaways from this blog should be brand identity, planning and technical know-how of the web design and development company.
Key is to select the correct agency and work with like-minded people, who can feel your brand ethos. At Proton6, we can help you with every step of bespoke custom web design and development.

We specialise in all key areas e.g. planning, design, development, ongoing maintenance, robust web hosting and digital marketing. We are a result-driven web development agency.

If you would like to discuss your projects, feel free to contact us on 0121 296 4626 or email us on

5 Things to Consider During Your eCommerce Website Development

Who doesn’t want to trade 24×7 and 365 days a year? The only answer is to trade online using an eCommerce platform. Ecommerce website development can be a complex process unless you are street smart and pick up the right eCommerce Website Design & Development Agency.

Agencies should be able to break down complex challenging processes involved in the completion of your eCommerce project.

There is an old saying that one should learn from others’ failures. I was involved in an eCommerce business selling ladies handbags, purses and accessories (more than 14+ years ago). We had to wrap up the company within a year. I want to make a few recommendations based on my personal experiences and technical expertise.

Let’s dive in.

The Right Platform:

Ecommerce platforms are essentially software packages that enable you and your end-user to perform various sales-related activities.

These activities can be on the user front end or back end that controls stock and warehouse management. There are various eCommerce packages that are easily available in the market, e.g. Shopify, WooCommerce, and open-cart etc.

Selecting an eCommerce platform depends on your business operation requirements, eCommerce platform budget, and business scalability. Once you have made your operational requirements clear to your eCommerce development agency, they should be able to select the right platform for your business.

User-Focused and Responsive Designs:

You have specific products and services to sell, be 100% clear about your target market. Once you know your target market, your eCommerce platform should cater to the end-users name, but at the same, it should highlight your product or service to full potential.

With the ease of access to the internet, there has been a massive surge in content consumption on mobile devices (Mobiles, tablets, gaming consoles etc.) and this brings challenges of content optimisation for all devices. Robust implementation of responsive design can make your website accessible to masses and provide a better user experience.

Website Usability:

Your end-user should be at the heart of everything you plan for the eCommerce website. Firstly the utmost critical factor is page load speed. Ensure that the developers are continually improving page load speed. Slower Page load speed results in bad user experience and generates a lack of confidence.

Slower page load speed could be due to many factors like heavy images, Hosting Server Spec issues, and lousy coding etc.

In addition to the above factors ensure that the overall buying process is sleek. Functions like product search and check out should be seamless and blazing fast.

Payment Gateways:

There are plenty of payment options available for the end-user to pay. Always ensure that you pick up the one that infuses confidence in the customer and provides them choices for payment gateways.

On the other hand, be careful with your percentages that payment gateway companies charge you.

Depending on your annual turnover, you can pick up some solutions like Paypal, Stripe, Bank payment gateways, Payment gateways companies (Worldpay, Paymentsense etc).

Proton6 works closely with payment processing companies like Paymentsense with good experience in integrating third party payment gateways.


Security should be paramount when it comes to eCommerce websites. We are dealing with financial transactions, credit/debit card details, important personal information if your clients. If your client is trusting you with their information as an eCommerce vendor, it is your responsibility to ensure that you have all possible security measures in place.

SSL, firewall, Anti-malware, Antivirus, PCI Compliance, Real-Time Bot Detection, and Robust Password Setup, these are a few of the primary measures you should have in place.

Educating your customers about the measures that you have put in place will infuse confidence. Furthermore, you can also create security help, video for clients so that they can ensure correct processes are followed while creating and saving passwords and usernames.


I have given you the main ingredients to cook your eCommerce business, and I am 100% certain the given recipe is going to make it successful for you. I could have gone for more but just wanted to focus on the critical points.

If you can get these basics nailed you are on to a winner for sure. The selection of knowledgeable and experienced eCommerce development agencies is a must. Agencies should be able to break down all complex processes to your team and implement it with best practices.

Agencies should be thoroughly well-versed eCommerce platforms, server infrastructure, and future support and maintenance.

Finally, your chosen eCommerce and web development agency should have future scalability to newer eCommerce versions and mobile apps.

As I mentioned earlier, I could only cover five main points related to eCommerce. If you would like to discuss your bespoke eCommerce project on one to one basis, do not hesitate to drop a line on or call on 0121 2964636









COVID-19 Update From Proton.Six in 2020

The COVID-19 pandemic virus has shaken the whole world. We all are fighting our own battles with this life-threatening virus. We, at Proton.Six, are committed to handhold our clients and provide outstanding service, ensuring the welfare of both our clients and staff members.

All our employees are currently working from home in a safe environment. We have canceled all face to face client meetings and on-site client training to protect the health and well being of all stakeholders. Furthermore, we have also moved our Go live dates and on-site implementations.

All our critical meetings are still taking place using video conferencing. We, at Proton.Six are currently using various video conferencing tools like Skype, Microsoft Teams, and Google Hangouts.

Who do I speak to?

Our project managers have been proactive and have contacted respective clients. We are on a 100% target for updating the high traffic websites with clear client communications. Our support team has continuously monitored support inbox If you are unable to get hold of your account manager, we highly recommend sending requests onto the support inbox.

Coronavirus update and the change at Proton.Six

It is aptly said, “The only constant is change” we are living in fast-paced, ever-changing circumstances, as an organisation we are trying our best to adapt and provide top-notch service.

We will continue to provide regular updates in the coming days and continue to better our service. If you have any further questions meantime, please do not hesitate to contact us at or call 0121 296 4626.

Digital Marketing Trends 2020

Top Digital Marketing Trends and Techniques

The digital marketing landscape is evolving in this world 2020 at such a fast pace, that it is the survival of the fittest. Those who don’t evolve with the industry will stay behind. To put it in simple terms, the things that worked a couple of months back or even maybe a month back won’t work now. That’s how fast the industry is evolving.

Do you want to know the digital marketing trends 2020?

Voice is taking over:

The number of blogs on the internet is 1 billion compared to the number of people on planet Earth, which is roughly 7 billion. To put things into perspective that is one blog for 7 people in the entire world. This is just another example to show you that the old way of doing things does not work anymore. It’s an entirely different game in 2020. 

Voice is going to take over the industry. 

Statistics reveal that half of the searches are entirely voiced at the moment. It’s high time that brands start optimising more for voice than the general search is going to die in the near future.  It’s as simple as saying would I rather ask Alexa to order me a pizza or would I type it in search. This, my friends, is the future and it’s already happening!

UX Matters:

Customers who have received a bad experience are more likely to purchase from a competitor. At the end of the day what matters is the experience that your customer is getting. How much friction are they experiencing while buying the product? How easy is it to purchase from your website? These little things make the entire customer experience. UX should be right there on top for any brand that wants to thrive in 2020. What does your customer actually feel once they’ve bought from you? What experience are they getting? How much value you are providing the customer? 

Business Sustainability = Customer LTV (Life Time Value). 

Influencer marketing has hit an all-time low:

The ROI on influencer marketing is on a downward spiral. This means that the price of influencer promotions will be lower in 2020 with the drop in return.

Educational content still works:

People want to be educated or informed of the product or be given value before they make that decision to make the purchase. The most effective way to do this is by using bite-sized educational video content to sell your product. So, when the customer feels that they are getting value out of it, they are more likely to buy from you.

Underpriced attention

The brands that make use of underpriced attention are going to win big in 2020. In simple terms, if everyone is going after the same gold mines, there is not enough gold for everyone. This is what raises the prices of ad placements on Facebook, Google, and Instagram. It’s just a case of supply and demand effect. There is so much space and search for the number of people bidding on these platforms, hence higher prices and lower ROI.

Advertising platforms like Spotify, SoundCloud are extremely underpriced compared to platforms like Google search and Facebook. The brands that can make the right creative for their audience on these platforms will make a greater return on investment in 2020. Choosing the right digital marketing services agency can help you with the best digital trends of 2020 to follow and to grow your business exponentially.

Why do businesses need to invest in digital marketing during the recession?

COVID-19 outbreak has triggered fear among businesses worldwide. 

Business owners have started thinking twice before spending on any business services. Some are also moving towards cost-cutting in every sphere, be it employment or expenditure.

We all know Covid19 has impacted the present economic situation but is it going to stay the same. Well no, as coronavirus subsides, things will surely get back to normal.

If you as a business owner, are thinking to step back from digital marketing, then you need to think twice. Your marketing cannot take a back seat; you need to be in the market to attract more customers.  Potential clients will be soon browsing and looking for your services soon. So, it’s not the time to fret, use this opportunity to make your digital marketing game stronger.

Read along to know different ways to boost up your digital marketing, when your competitors will be hesitant to invest in it.

Digital marketing services that can help you sustain in recession

  1. PPC Ads
  2. Email marketing
  3. SEO
  4. Content marketing
  5. Social media marketing


Why choose PPC ads?

  • With PPC ads, you can reach people you want at your preferred time.
  • You can display your ads on specific websites, also at the top of the search engine results. Moreover, you can go for Google Ads, Bing, and LinkedIn PPC Ads platforms.
  • Paid ads have 11.38% CTR on Google (Source: Sparktoro, 2019).
  • Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Source: Craig McConnel PPC Stats)
  • PPC campaigns are performing great even in this pandemic and they produce quicker results as compared to other digital marketing services.

Email marketing:

  • It is one of the cost-effective conversions of rich forms of digital marketing.
  • Email marketing lets you send multiple emails to multiple clients. You can also use automated software like Mailchimp to send emails if you have less than 2000 subscribers.
  • You can divide your clients into existing, old, new clients, and send messages accordingly.
  • In this quarantine time, you can reach out to your existing customers and make an offer to their family and friends. This way, you will be able to extend your network.
  • Statista reported 3.9 billion email users globally and the figure is expected to reach 4.3 billion in 2023. (Source: Statista 2020)
  • As per DMA, 2019 you can get an average return of $42 on every $1.(Source: DMA, 2019

Search engine optimization:

SEO is known to produce great results once you have researched the market phrases and keywords thoroughly.

  • It is an expensive digital marketing strategy but ensures great benefits.
  • Local search engine optimization helps many businesses generate more targeted traffic.
  •  After everything gets normal, you will start getting bulk traffic, and your search volume will return to a good number if you keep up your SEO efforts.
  • As per Hubspot, organic search results in 94% of all web traffic, and the first position on Google search results has a 34% click-through rate for desktop and 35% percent for mobile. 
  •  Also, 75% of internet users never scroll beyond the first page of the search engines. (Source: Junto, 2017).

Social media marketing:

We all know that out of sight is out of mind.

  • 42% of the world’s population uses social media, and this makes 3 billion users. ( source-Statista)
  • It is the best way to keep in touch with your existing customers and spread your message to your new audience.
  • It doesn’t generate instant results, but consistent marketing efforts promise good returns.
  • According to GlobalWebIndex, 54% of social browsers use social media to research products. 
  • Due to the enormous reach, you cannot ignore social media marketing. Moreover, can use several social media platforms like Instagram, Facebook, Twitter, and LinkedIn to advertise your services.

App downloads and software:

  • Building an app alone is not enough, you need to find ways to market it, otherwise, your hard work will go down the drain.
  • You can adopt both free and paid ways to promote your apps and software.
  •  Start posting about your new release on your social media because most of your audience are smartphone users.
  • Even paid marketing such as PPC ads, affiliate marketing would work great for your app.

How to market in this recession period?

Marketing automation:

  • You can plan and schedule your emails, social media, blog posts through automation. This saves your time and helps you to focus on other aspects of your business.
  • Tools such as Mailchimp, Hubspot work great for email marketing. 
  • Try sending personalized and targeted messages to your customers. Keep in touch with your customers through your social media channels.
  • You can test your email subject lines and see what works for you. Moreover, test various messages and send the best performing campaign to your audience. 
  • Hootsuite allows you to schedule your social media posts.

Content production:

  • It is best to be in touch with your customers. You can share your innovations, achievements, or your client stories. 
  • Moreover, keep your customers updated about your business and services. Also, you can try various content marketing campaigns to attract more customers.

Go Social:

  • Your customers review your products on various platforms like Facebook, Twitter, LinkedIn, and more. So, you need to be active on every platform.
  • Engage with your customers, listen to them, and contribute in a valuable and appropriate way. 

Get in front of your potential customers:

  • You need to build your brand awareness to reach more customers to your website. 
  • Focus on creating high-quality content that people will share and you will get more exposure.
  • Also, it’s time to revisit your content and give it a fresh look so that it ranks high in search engines.

Focus on driving conversions:

  • Revisit your website and check your case studies and reviews. Take the valuable content and promote it into your stories and social media posts. Also, you can revamp your existing website as small changes can create a big impact.

Measure your marketing analytics:

You need to measure how many leads you generate, your upsells, sales numbers.

For all this, you can try Google analytics and measure your performance. It will help you to come up with new strategies that you can implement to generate more leads.

The digital marketing world is vast and you need to be innovative and experimental to see the results. Try the above mentioned digital marketing strategies and see what works for your business.

If your site is facing traffic issues, don’t panic, just review your marketing options online, set a budget & review the best techniques. We can help you rank high in google searches. Moreover, if you need digital marketing agency assistance, contact us by dropping us a message at We will walk you through different digital marketing recent trends, and it won’t be a hassle for you anymore.

Why should you invest in custom & responsive website design?

Times have changed and people have moved to mobiles. They love browsing websites on their phones. Smartphone users reached 2.7billion in 2019 (Source:

Beautifully designed responsive websites catch the eye of the people. So, your business needs to have a customised  website design to grab the attention of your potential audience.

Website design plays an important role in improving your online presence. It can increase your ROI and generate leads.

Yes, building a website is an investment but in the future, it can fetch you more conversions.

In this time of COVID 19, where many businesses are getting skeptical in investing further, you can move altogether in a different direction. 

If you are getting hesitant about investing in custom web design, we can help you to decide.

Why is custom and responsive web design worth the investment?

Leave the first impression:

It’s all about branding these days. No matter how good your services are, but if you don’t present them well, you won’t be able to get people to your doors. A template website will not make you stand out from the crowd. As per Hubspot, 90% of online users will leave the website if it’s weakly designed.

However, with customised web design, you can showcase your brand in a different light with eye-catching visuals. A beautifully designed website makes you promote your business more professionally. Make sure your website displays every aspect of your business so that visitors can get the overall idea of your business.

Better user interface :

You might have an amazing website, but if it doesn’t function well, you are going to lose customers for sure. Therefore, you need to hire professionals to make an impact on your website.

Factors that affect your conversion rate :

  • Loading time: Customers will leave a website if it takes too long to load.
  • Navigation: If users are not able to find what they are looking for, they will get irritated and leave you right there.
  • Responsiveness: If your website is not responsive, you could lose the majority of your potential customers, as people view websites that are responsive.

With customized web design, you get full control over these factors. This will help you to retain customers and attract new ones.

Keep your website updated :

With a custom website, you can remain updated with the changing browsing technology. Your visitors will get the best browsing experience and will stick by you.  

Increases ROI:

Web design plays an important part in the business. Customised website design is going to fetch you better ROI and will generate new business. You need to decide, whether you want your website for merely online presence or to empower your business.

Online support of web designers:

Ok, so you have created a website, but you need to update it as per your customer’s need. When you opt for custom website design, our web designing experts can help you to fix any issue regarding your website. Web developers maintain and test your website regularly and ensure everything runs smoothly.

Improves traffic :

Google ranks websites that post regularly, unique and engaging content. SEO plays an important part in the ranking of your website. Also, experts suggest that Google and other search engines prefer responsive websites over other websites.

A beautifully designed website can earn you more clicks and high-quality links. The more the visitors, the more are the chances of growth.

If you want to rank high in the search engines, you need to have a  responsive design for your website.

It’s cost-effective:

You might think about ‘How creating a website can be cost-effective?’. We agree it will be quite expensive, however, these quality website designs will prove to be real cost savers for you. It can save you a lot on maintenance costs.

Targets large mobile audience :

The number of internet users using mobile devices has increased in the past years. The way people access the internet is constantly changing. 

In 2010, 93% of users were accessing the internet via desktops. Whereas, in 2013, 55% of internet users were using the internet via desktops (source:

Global mobile traffic is expected to increase sevenfold between 2017-2022. As per the April 2019 date, the global mobile population amounted to 4 billion unique users (source:

However, these days the majority access the internet via smartphones. So, with a responsive website, you can reach more customers.

Help you stay ahead in competition:

In this competitive world, we are sure you want to stay ahead of your competitors. For this, you require a custom and responsive web design. You need to hire expert web developers who can take your website to the next level.

CMS platforms support responsive designs:

Websites are hosted on many platforms like WordPress, Drupal, Joomla, and more. 

CMS makes site maintenance and updating a lot easier.

As mobile computing is the need of the hour so, these platforms have started using responsive themes too.

Increases customer satisfaction:

Your website might look perfect on the desktop, but when you view it on any mobile device, it won’t display useful information. With responsive design, your website gets optimised for mobiles.

Also, people are being able to browse the entire website and they can share and promote products through social media. Not only this, but it will also give your brand exposure and increase inbound traffic.

Responsive design allows customers to complete product descriptions and promotional offers. This plays an important role in generating leads. 

Responsive design not only makes your website look great but also benefits your business in many ways. For instance, it increases your reach, improves SEO, and can help you in paid advertisements.

You should not think twice about investing in customised website instead, feel free to contact us 

We are a web design and development agency. We can provide custom web solutions for your business. Further, we can help you to cater the demands of your audience.

If you opt for custom and responsive website now, you will be setting yourself ready for the next big thing. Soon, you will be able to grab a good market share and propel your business further.

It’s Time to Move to Bespoke Software Applications for Your Business

Get bespoke software applications and revive your age-old process & profit margins

Pandemic might have slowed our pace, but we can’t let our business suffer. It’s time to speed up and get the right resources for your business.

Running a business nowadays is not a cakewalk. You have to be consistent and adopt new technologies and software to serve your customers better.

You can either upgrade your business by getting off-the-shelf applications or investing in bespoke software applications.

What is bespoke software?

You might have heard about bespoke software development, but might not know its advantages. Moreover, why does your business need it?

Bespoke software is the tailor-made software that is customized to meet the requirements of the client. Bespoke applications are user-friendly and more effective and streamline all business processes.

What could be better than serving your clients, which they want!

Bespoke software not only covers the bases but also lets you do complex tasks. It is quite a cheaper, efficient solution which will serve you in the long run.

Let’s look at the advantages of bespoke applications.

Why do you need bespoke applications for your organisation?

Makes your business unique: It works the way your business works. The IT industry can’t work the same way as the restaurant industry. So, you require software that is specially customized for your business and provides a great user experience.

Scalability and flexibility: Off-the-shelf applications usually target conventional businesses. But, if you are innovative enough and want to offer something unique to your audience, then bespoke software is for you.

Security: Bespoke software is more secure then off-shelf applications. Hackers are quite familiar with the working of these ready-made products, so there are more chances of breaching it. But, you can’t feel 100% secure while using this software. Also, you can contact our software developers for additional security measures.

Complete ownership: You get the complete ownership of the product and the intellectual property stays with you. You can change the developers anytime and hire new ones.

Support: Custom applications are always backed up by the technical support team. As the technical team is involved in the development, it resolves any pertaining issue. You need to worry as high technical support will be provided for your own software.

Streamlines the business: In large organisations, it helps in streamlining various operations. For instance, many functionalities like human resources, inventory management, content management are processed by the custom software. Many apps like CRM, ERP are developed on custom software.

Easy integration: Sometimes, you have to integrate one department operation with another, here where bespoke applications come to play. You can optimize your process by integrating several ready-made solutions into one system without losing data. Customized software development makes integration and data exchange a lot easier.

Customize your application: Bespoke software can deliver mobile solutions for Android, iOS, and Windows Phone. As per your requirements, you can integrate geo-location, analytics, payment system, and other features in your app.

Competitive Edge: Having your bespoke software applications give you an upper edge over your competitors.

Moreover, you will be able to meet the demands of your customers uniquely. This will let you stand out as a brand.

Cost: It might seem that custom software is more expensive than the existing market software. But, if you want to modify your system, then you have to pay hidden and supplementary costs. However, in the case of customised software development, you have to pay for your requirements according to the detailed SRS document. There is no hidden cost as everything is planned and decided beforehand by the vendor.

Pay as per your need: Software doesn’t have unnecessary features. Moreover, you pay for the features you require. But, the same is not the case with ready-made solutions, here you are charged for the features that you don’t require.

Examples of Bespoke Software

  • Content Management System (CMS);
  • Business Process Automation System;
  • Customer Relationship Management (CRM);
  • Automated Invoicing;
  • Company-Facing / Customer-Facing Web Portals;
  • ERP Software Systems.

Amazon, eBay, etc.

These two e-commerce giants have developed their bespoke software for their business. This makes them unique and they can give their customers a better user experience.

You might think to get ready-made products as lucrative, but what about those unnecessary functions? They won’t speed up your operations, instead, they will slow them down.

Moreover, with on-the shelf-market software, you won’t be able to meet your company’s needs.


Investing in bespoke software development will pay you in the long run. Not only this, but it will also make you stand out from your competitors.

After being aware of the advantages, we hope you have decided to develop bespoke software for your business. If you are in search of a reliable software development company for developing the same for you, then you can get in contact with or email us at

We harbor skilled and experienced developers who can help you in developing unique custom software. So far, we have helped many professionals to skyrocket their business with the right software solutions.

How You Can Grow Your Business With 360° Marketing Approach

Age-old marketing strategies don’t work for businesses of today. You need to be tech-savvy to run the show.

For this, you need to revamp your business with the latest digital marketing strategies. A broader term used for this is the 360-degree approach.

Let’s talk about the modern 360° marketing approach and see how it can benefit your business.

As Humans we like to engage our senses while buying things, we want to touch and feel the product in some cases even smell the product but things have changed rapidly and we all are buying online. However, today most of the purchases are made online after checking reviews.

Ask yourself a question, if you have not checked online reviews before buying something online.

Well, we all are sailing in the same boat!

Let’s dig some numbers and facts:

Stats show 82% of consumers read online reviews for local businesses. (Source-BIA/Kelsey)

93% of consumers say online reviews impact their buying decisions

(Source: Podium)

Positive reviews help customers trust any business. It generates leads and boosts business google ranking.

For better customer interaction, you need to understand and track their spending patterns and preferences.

According to Gartner, less than 10% of companies have a 360-degree view of their customers, and only 5% can use this valuable data effectively.

If you are facing difficulty in tracking your customers’ journey across multiple channels then the 360-degree view is for you.

With a 360-degree birds-eye view, you can know your customers better and this will lead to better growth.

What is a 360-degree view?

It is collecting customers’ data ranging from basic contact information to their purchases and social media behavior. This is the best way to know your customers inside and out.

When you have all this valuable data in your hands, you can roll out a plan in the most calculative way.

Moreover, you can use a 360° digital marketing approach across various media channels like social, content, and more.

How is the 360 marketing approach different from marketing?

The goal of both is to generate revenue. But, the 360 marketing approach is putting your message and brand across your audience in a planned and reformed way.

How can you build a successful 360-degree marketing strategy?

It doesn’t mean you as a brand have to be present on each media platform, instead, you need to make your audience feel that you are present everywhere. You need to dive deep and select the channel that will work for your business.

By doing so, you can spend wisely and get effective results from your marketing campaign.

So, let’s talk about the services that come under our 360° marketing approach?

Website design / Website development

Your website is the first impression that you leave on your customers. It is the place, where all your content resides and you communicate with your customers. Beat your competition and enhance your business growth online, contact our web development company for custom solutions.

How can we help?

We, at proton6, can design and develop a unique website for you with all the latest features, mobile responsiveness, security, and a good user interface. Also, you get a google complaint site.

Digital Media Marketing:

Social Media:

These days who isn’t on social media? You need to get connected to your audience on various social media platforms such as Facebook, Pinterest, Instagram, Twitter, and more.

These are the best platforms to build brand awareness, build communities, promote services, and get new customers.

For instance, if Facebook ads work for your brand then choose Facebook for your 360 marketing campaign.

Paid Advertising :

We can help your posts get a good exposure. PPC is a great way to drive traffic to the website in a short span.

Our PPC ads combined with organic search can help you to reach a large number of target audiences and generate ROI.


You can grow your brand’s ranking, get more traffic, and generate leads with search engine optimization. With our digital media marketing strategies, we can help your business to reach its right customers.

Content Curation & Marketing:

Content gives your brand a voice. You can’t underestimate the power of content. It is a great way to draw organic traffic to your website. How you communicate with your audience via text, video everything matters.

Email Marketing:

You can stay in the mind of your consumers by sending them a newsletter. Not only this, but you can also use email marketing for selling products or telling an existing story about your brand.

Remarketing /Retargeting

Remarketing is localized on one platform. In this, you can send marketing emails to interact with your site visitors. With our re-engagement tactics like online ad and campaign, we can bring your customer back to your site.

Retargeting can help you to reach back to your customers who have abandoned your cart but are genuinely interested in your brand.

Mobile app development :

People are mostly on their smartphones, so you need a medium to get connected to them on the go. What could be better than a handy mobile app?

Moreover, via push notification, you can send your offers and messages to your clients.

To stay ahead in the game, you need an app that is easy to use and has the best features.

Ecommerce websites and apps:

Ecommerce websites & apps are best for businesses that sell online. It lets you overcome geographical barriers and help you get valuable insights through CRM.

With CRM, you can gain a 360-degree view of your customers. Also, you can know a lot more about their buying habits and choices.

There are many features that you can execute if you have an e-commerce app.

It will give the upper edge to your business and you will be able to interact with your customers on a personal level. This will help you tailor effective campaigns by which you can target your audience.

Conversions Tracking & Sales Funnel Analytics

Marketing sales funnel is a tool that is used in analyzing the analytics of the business. It is a graphical representation of a funnel. The top indicates the number of visitors visiting the landing page, while the next steps show how many took an action. And the bottom of the funnel represents the percentage of visitors that made it to the conversion page.

Now via analytics, we can see what is working and what’s not, plus what led to sales of the product.

Business Analysis and Re-defining Business Growth Strategy

If you want your organisation to grow, you need to have an effective business strategy. This involves a detailed business analysis. Every business works differently.

We will analyze your business and its needs and accordingly will plan a growth strategy for your business. This will be beneficial for your business in the long run.

Conclusion :

If as a business you are in-tune with your customers’ spending patterns and choices, you can more likely serve them better. So go for a 360-degree marketing approach and build relationships and win their trust.

We can provide all the best marketing solutions for your business ranging from web designing to redefining your business strategy.

If you are unsure about how to use a 360-degree view of your customers, then you need to get in touch. We can clear every doubt persisting in your mind and define clear direction.

Get on-board to serve your existing customers with better services and gain new customers too.

WooCommerce – A perfect eCommerce solution for startups and established businesses

Our life revolves around the internet. Starting from choosing a destination to ordering a pizza online.

COVID -19 might have kept us at a distance, but thanks to the internet we are still connected. Many people are trying online shopping due to the present scenario to safeguard themselves.

It is one in a million opportunity for you as an entrepreneur to move your business online or redesign your existing online store.

Why should you take your business online?

Let’s take a look at two people. One is Matt, and the other is Denver. Matt and Denver started their business at the same time. Gradually, Denver moved his retail business online and got many new customers and earned good profits. Whereas, Matt stuck to his old store and soon got lost in the game.

So, you need to act Like Denver and take the right steps for your business before it’s too late.

People love shopping online, the way things are presented allures them, also it saves a lot of time.

eCommerce solutions are the need of the hour. It takes your business to new people, despite the geographical boundaries.

You can sell your services and products from a single location, and you don’t have to present physically. Also, by pacing up your search engine game, you can land well in search engines.

Single eStore will do all and keep your business operational cost low.

It gives access to information that can validate your buying decisions. i.e Online reviews.

  • Stats show that by the year 2021, retail e-commerce sales will reach $4.9 trillion (ShopifyPlus,2019)
  • There are between 12m to 24m eCommerce sites in the world (Source:99firms-eCommerce-statistics)
  • Amazon got 44% of all US eCommerce sales in 2017 (Source:99firms)
  • 85% of customers conduct online research before purchasing online.

Stats make it clear how much potential eCommerce website has. If you are getting confused about choosing the eCommerce platform for your store.

You can join the eCommerce bandwagon with WooCommerce!

With WooCommerce, you can build your eCommerce store using WordPress. It is a plugin for WordPress. If you want to create your eCommerce store, then you need to install the WooCommerce plugin.

It turns WordPress operating system into a full eCommerce store.

WooCommerce was launched in 2011, and today has become the most popular eCommerce platform. According to Builtwire, this platform has more than 3.8 million users.

The USP of WooCommerce is it’s user-friendly, loaded with powerful features and various customisation options.

Why is WooCommerce so popular among entrepreneurs?

  • It’s free and the underlying WordPress software is also free.
  • WooCommerce is open-source.
  • It’s easy to use as compared to Shopify.
  • You can easily add “plugins” to get new functionality to your store.
  • It is secure.
  • Works on all devices.
  • You can choose a theme for your eCommerce website development, and you don’t need to be a technical geek to install. Also, try choosing a theme that is mobile friendly and offers a mobile-friendly store management system.

What can you sell on WooCommerce?

You can sell almost anything on WooCommerce like Amazon. Not only this, but it also lets you sell digital products, or charge for appointments, services, reservations, etc.

How to set up a WooCommerce store on WordPress?

  • Purchase WordPress hosting and domain name. Hosting will cost $10/month for small stores and $50/month for big stores. For domain, you need to pay $10/year.
  • Install WordPress.
  • After installing WordPress, now you need to install the WooCommerce plugin. Once you have a setup wizard, you will get a working eCommerce store.
  • Customise your store by adding new plugins and choosing themes for your store.

Now, Let’s look at some features of WooCommerce that make it the best choice for entrepreneurs and startups.

eCommerce website store development services - WooCommerce

Easy to use :

If you are familiar with WordPress, then it will be easy for you to learn WooCommerce.

Third-Party Integration

You need other services and tools to run the eCommerce store such as email marketing and social media tools. WooCommerce can be integrated with MailChimp.

Perfect eCommerce Solution for Startups – WooCommerce, WooCommerce – A perfect eCommerce solution for startups and established businesses

Scalability and Growth :

Make sure your eCommerce platform is compatible with your business. You need to choose an eCommerce platform that gives you the leverage to grow.

WooCommerce lets you choose the hosting provider and other server specifications ( server size, storage, processor, and bandwidth).

Extensions & Add-ons:

WooCommerce offers features like product creation, CSV import of a catalog, management of payment methods, customers, discounts, coupons, and more.

You can add various extensions and add-ons to extend WooCommerce capabilities.

Payment Gateways:

WooCommerce offers various payment gateways like Paypal and Stripe for free. However, Authorize.Net, Amazon Payments, or Braintree will cost you nearly $100/year.

Shipping :

WooCommerce allows you to set your shipping costs according to several parameters: size and weight of products, local and international delivery, etc.

Multilingual eCommerce store :

You need to install WPML which will cost $29 for the first year and $21 for consecutive years. Also, you get the option to pay $195 for once.

Customize for your location: You can set the currency, language, and measurement units (inches, centimeters, or anything else).

No limits: As WooCommerce is open-source, so you can modify and customize it the way you want. You get complete control, you can add unlimited products and users, and also take unlimited orders.

Powered by trust: WooCommerce is regularly audited by Sucuri, an industry leader in security.

Google Ads Campaign:

Google Shopping Ads are one of the ways by which you can advertise your product on Google. They contain an image with title, short description, and reviews. These ads are targeted as sponsored ads.

You can create your google smart shopping campaign with Google Ads for WooCommerce.

For this, you need to hire professionals that can manage ad creation, targeting, bidding, budget allocation, sales, and conversions across all Google networks.

Proton6 experts can help you create google smart shopping campaigns with ease.

Cost to Run a WooCommerce Store

After installing the free plugin, you would need a good hosting provider. Now, if you opt for a paid theme, then you have to pay anywhere between $30-$300 and even more.

Most of the plugins are free, but for some, you need to pay on an average of $50. Also, the cost might increase if you go for bigger hosting plans and add-ons.

With WooCommerce, create a unique eCommerce store & give an amazing navigation experience to your customers.

Are you still wondering whether you should opt for WooCommerce? Well, give it a try, contact the best eCommerce SEO Services Agency and see for yourself what difference it makes in your sales and brand visibility.