How responsive web design can improve SEO of your site?

Are you still thinking about whether you need a responsive design for your website or not? Let me tell you, it is no longer a choice, it has become a necessity to sustain in the competitive digital world.

Improve your site’s SEO with responsive user-friendly designing

Most people prefer to use smartphones and tablets for browsing websites and if they don’t get a better experience on your website they will surely abandon you.

There are millions and millions of websites, but are they all responsive? The answer is simply no. The fact is that they are not aware of what a responsive website can do to their business.

But, you don’t have to leave any stone unturned in your business growth. For this, match the pace of the competitive world and adopt new ways of custom web development to serve your customers better.

With responsive web design, you don’t have to create separate versions of the mobile and PC of your site. Your site will adapt to whatever screen size your viewers are using and will display the content in a readable way.

Since Google announced that it is moving to more mobile-focused indexing. Responsive web design has become the hottest trend in the online world. Now, SEOs should not only be restricted to the PC version but cover the mobile version too.

Here in this blog, we will discuss how responsive web design can impact SEO.

Why is responsive web design good for SEO?

Here are some important factors:

Lower Bounce Rate

Google receives 1.6 billion unique visitors a month and this makes it the most popular search engine.

What Google does is, it sends users to sites that are helpful. If users land on your site and find it hard to navigate, they will bounce back from your site and this drops your ranking.

Google makes a note of this and won’t send users to a site that has a high bounce rate.

With a responsive design, there are fewer chances that visitors will leave, as they will get all the content they need in a readable way.

Also, if you will give top-notch user experience to your users, you will have repeated users and more leads.

Duplicate Content

Google crawlers need direction from SEOs in order to understand which pages are vital for the site.

If you go for a separate mobile version website, you will usually face duplicate content problems. Despite having different URLs for your mobile and desktop site, they will have the same content.

If you have the same content at two places on the web, your visitors can land on the wrong version of your site.

By optimising your site via responsive web design you are placing all content in one place. The content will be the same and display evenly regardless of the users of the devices.

Recommended by Google

Google stated it ranks sites optimized for mobile higher in mobile searches. It has a separate index for mobile content. As this index is smaller, so if your website is responsive there are high chances that it will rank higher in mobile searches.

Link Building

A responsive website will give you an upper edge over your competitors. As the link to your main site will be the same as your mobile site.

As the mobile usage rises and webmasters start linking to mobile sites, your website can be backed from mobile as well as the main site. This way you will have a stronger backlink profile.

Page Loading Time

Your site can rank higher in Google if it loads as fast as possible. So it will be fruitful for you to make your site load faster to rank higher.

When there is more than one version of a website, a request by a mobile browser is sent to the server. However, in responsive web design, no such query is sent to the server. Moreover, responsive websites load faster than others.

Social Media Sharing

It helps in building an audience and increasing a fan base. Well, having a mobile responsive design will make it easier for your visitors to share content on social media. This will in return fetch you more visitors.

Having good traffic will make Google know that your website could be trusted which is a good thing for your site.

If your site is unresponsive, then visitors will get frustrated while navigating social sharing buttons and will leave your site.

Improve SEO with other Search Engines

Other search engines also favor responsive web design. Bing is the second-highest-ranking search engines prefer responsive websites. So, if a user uses a search engine other than Google, then also if your site is responsive it will rank.

Effective Content Marketing

Content marketing can increase traffic and improve your brand’s visibility. Responsive web design can make content marketing easier.

It can eliminate the need of creating different content for mobile and desktop versions. Moreover, content gets displayed in a standardised way regardless of the device used.

It will look good and appear the same on other devices.

Cost-effective

If you don’t have to spend much on PPC ads and digital marketing you have a responsive site. It is a cost-effective way to boost your SERPS ranking.

Planning beforehand is of utmost importance if you want to incorporate a responsive web design. So, carefully plan and figure out how you want your website to look.

After all, this will help you in attaining your long-term SEO goals. Don’t overlook responsive web design while creating websites and upgrading.

Switching over to responsive web design will take time, but it will be a positive move towards a bright future.You need proficient web designers to create an innovative design for your website.

We are an innovative web design and development company that helps you with your web design choices. Firstly, we will analyse your business and your goals and accordingly will come up with a responsive design. Your feedback and suggestions are always welcome.

Let’s work hand in hand to create a website you always wanted to have.

How to Sustain Your Business with PPC Advertising in this Economic Crisis

The global economy is impacted severely during COVID 19, we don’t know when things will resume back to normal. It is evident that normal ways of doing business won’t work at this time.

So, to sustain your business you need to find savvy marketing techniques to market your business online.

Whether you are a pro in business or are just a newbie you can’t overlook PPC advertising. It is a great way to generate leads and expand your business.

Now is the right time to consider  PPC advertising for your business.

PPC essential platforms:

Various platforms offer PPC advertisement models, but most known search engines are Bing Ads and Google Ads and social media platforms are Facebook, Twitter, Linkedin, Pinterest.

You might be wondering that ok people might click the ad, but will they buy the product?

According to Statista, Google generated 134.81 billion revenue, and Microsoft rose to 32.5$ billion in 2019 from advertisement, which is pretty convincing why one should invest in paid advertisements on such platforms.

70,000 people search Google every second, and approximately per year, 2 trillion searches are done globally.

Figures are quite fascinating, right?

Keep your worries at bay and opt for PPC advertising. It can be a cost-effective and adaptable way to help your business grow during the pandemic.

How PPC ads can help your business grow?

1. Reach the targeted audience with PPC Ads

This is the best thing about paid advertising on search engines that you get to choose the targeted audience. Now, you might not be able to meet the actual audience because of the pandemic, but you can attract them to buy your services online.

You get to choose where and when your paid search ads will appear based on the time and date, location, keywords, and so much more.

This the flexibility you get when you opt for PPC marketing.

So if you are selling a particular product or service in a specific area you can expand your business globally.

2. PPC advertising acts safeguards from the SEO changes

It is frustrating when you deal with SEO to generate leads for your business because Google creates game-changing updates in SEO all the time.

However, SEO takes a lot of time and patience to show results. If you are frustrated with all the SEO updates and rules you must consider PPC advertising as they don’t change the SEO rules so frequently.

No matter what Google changes in the algorithm, your PPC ads will continue to work without any changes.

3. PPC Increase sales and bring traffic to your website

Now you must be thinking of how PPC can generate sales and bring traffic to your website because only SEO and social media are great at it.

Guess what you are wrong!

PPC ads can generate steady and organic traffic too. In fact, they can give you first-page exposure in less than a week if you are willing to pay a little extra for it.

You will not only be creating brand awareness for your business, but you will also get it recognized among the masses.

Also, it saves a lot of your time marketing the product to the consumers with the right keywords.

4. You only have to pay when someone clicks

The best part about pay per click management services is that you only have to pay to the respective search engine when a customer clicks the ad and lands on either your website or landing page.

The custom CPM model charges on the people who see your ad; therefore, you have to put in a lot of time and money to design the ad to make sure that your advertisement has the highest conversion rate.

But when you use PPC, you are assured that you are paying for those who are interested in your product, and you can use the money to optimize the landing page.

5. Bring out your brand from the silhouette

There are very few marketing strategies that allow you to highly target your audience.

If your business is just getting off the ground or you have a special deal that needs exposure to generate immediate sales, PPC is the best choice for you.

SEO and email marketing would take years to generate steady and high investment. Therefore rather than beating around the bushes and people find your website organically by targeting the audience you can reduce the effort.

6. Track your campaigns with full transparency.

Without any second thoughts, this is one of the most significant benefits of PPC marketing. You can effortlessly track everything with Google Analytics and Google Ads.

You can see in-depth how many people see your campaign and decide what is working for you and not. This will in-turn help you in analysing your business ROI.

7. Attract local customers

Imagine if your customers don’t see your ad, then most probably, they will click on your competitors’ ad and guess what you just lost a customer there!

According to Statista, 75% of the people visit the store if they find it in the search results, and PPC marketing is highly effective for local search.

People who will search for the services in their area can see your ads and you can tell them how to buy your services.

Key Take-Aways

PPC ads can generate fast and retainable results by targeting the right people and making huge profits.

SEO and PPC are two main components of digital marketing and when they are used together, they drive the best possible results.

Running the campaign yourself might lead to certain outcomes like you might exceed your budget or may not be able to achieve the desired results.

Your first PPC campaign may not drive the best results. But once you get the hang of it, it can drive in huge sales.

For this, you need professional help. We at Proton6 are experienced and proficient enough to provide the best ROI value and good leads from the PPC advertising campaigns.

We measure our campaign performance so that we can deliver consistent results to our clients.

Contact us and let’s discuss your requirements.

Skyrocket Your Business with Effective Facebook Advertising

Are you tired of spending more and more money getting a qualified lead?

Or you need some tips to generate more leads for your business?

Well, look no further!
It’s the right time to consider Facebook paid advertising for generating qualified leads.

You must be thinking who uses Facebook in 2020? Because everyone is active on Instagram, Snapchat, and other social media platforms.
Well, you are wrong!!

In 2019, Facebook has generated 98.5 of its revenue from ads (Source-Statista).
Someone is clicking out there right now. It is a social media platform that helps to give you increased ROI continuously.

From the last decade, paid advertisements and social media marketing have taken over the whole advertising game.

And the best platform for advertising your business online is Facebook because, with 2.6 billion active users per month, it stands off. (Source-Statista)

Your businesses can gain a lot of traffic and profits from Facebook advertisements without investing a considerable amount.

Facebook paid ads can do wonders for your lead generating strategy because they let you directly come in contact with your consumers.

If you are starting your business from scratch, Facebook marketing ads are bliss for your business. Also, FB paid ads are not that expensive and can even fit in your tight budget.

Here, we will cover everything you need to know about how to generate conversions through FB ads.

But before jumping directly in it, first, let us understand what FB ads are?

What are Facebook ads?

Facebook ads are advertisements that appear in the news feed of your mobile or desktop when you are on Facebook.
Facebook pairs your Facebook ads content with the trending news and attracts people towards your business.

Now, as we know what Facebook ads are, let us discuss how to optimise your Facebook marketing ads to attract the profitable leads for your business.

1.Increase your Facebook Ad clicking rate :

This is the first thing your consumers view on your FB paid ads, make it attractive so that they click and land on your business page.

Here is how you can make sure that viewers click on your FB paid ads:

a) Use an attractive image:

Ask yourself would you love to click on any Facebook advertisement that has a dull image.
Well no! Also, this doesn’t mean that you have to create something very complicated and not related to your business.

Always remember, keep your ad simple, creative, and relevant. Also, if you want to encourage your users to read the intent, you need to choose something different and important in your headline, as it will just leave them curious and urge them to click your ad.

b) Create a catchy headline:

Always focus on creating a headline that attracts Facebook users; it should be eye-catchy and communicate your business idea.
Your headline should encourage the viewer to read your copy and tell them to take action.

c) Be a pro in detailing:

Always remember to keep in mind that not to use blue or white colour in your Facebook advertising as it will just blend in with the theme colour of Facebook and take off their attention from it.
Always use creative designs, borders and bright colours.

When it comes to facebook, ads always remember to focus on the smallest details as they will pile up in the most excellent effects.

Now, as we have mentioned in detail how we can encourage the viewers to click your Facebook ads, let us discuss how we can convert the viewers into leads?

2. Create a lead generating landing page:

Now, as you have sent your Facebook traffic to your landing page, creating leads is the second thing that you need to take care of. The best way to generate qualified leads is first to attract the business through ads and then nurture them through your landing page, and most likely convert them into final sales.

Here are two essential points to keep in mind for creating an optimized land generation page.

a) Create email gated content:

One of the best ways to generate leads is by email, gating the content. More likely, you will be creating content that will be useful to people like a How-to guide?

Well, it is something that would attract viewers in the real world. So, why don’t you put a pop-up email gate for them?

It is a simple step to keep visitors on your website. All you have to do is ask for their mail address before sharing your valuable piece of content.

b) Hold regular contests:

Create Facebook ads where you hold contests for your viewers and offer an attractive prize. It is one of the most significant ways to get conversions.

It is important to optimise them cleverly and offer the right kind of prize.
You can include gifts such as gift cards or any of your products.
You can run your Facebook advertisements for like 2-4 weeks and then choose the winner.

3.Target your audience appropriately:

Facebook advertising is best because it comes with an option to choose your targeted audience. And because of it, it is worth investing in Facebook ads.

You can target the audience based on their recent activity, for example, engaged recently. Facebook has made it simple for its users to advertise their business.

With mind-blowing Facebook ads targeting, you can find what kind of audience is coming in contact with your business and getting engaged with your ads.

Facebook ads manager not only target your existing audience but also focus a similar audience that shares the same interests, demographics, and categories.

While you target your audience based on age, don’t forget to target them on the basis of interests, likes, changes on their timeline.

Key Take away:

Facebook ads impeccable results is the sole reason why big companies rely on social media to promote their business.

Hopefully, we were able to give you some valuable to ace your Facebook advertising game.

We @proton6 can help you create engaging and high click rate Facebook ads.

Our social media experts will study your audience, their likes, and dislikes. After a thorough analysis, we will come up with an effective campaign that will grab attention and will sell for sure.

Contact us today 0121 296 4626 and let’s take things further.