Template Design vs Custom Design Website: What’s Better & Why?

Template Design vs Custom Design Website What’s Better & Why

Your business website plays a major role in your brand’s online presence.

A well-designed website gives a good impression to your prospective customers. Not only this, it allows you to nurture your leads thereby resulting in more conversions. Therefore, you can’t afford any website failure or else your customers may bounce off your website.

A website has to be designed to ensure a good user experience. Today’s audience is smart, they judge businesses within seconds. So you obviously want to make a positive first impression.

Have you decided to invest in a new website for your business? Do you prefer a pre-designed template or custom designed? Don’t get confused, we are here to help you with this.

Let’s first understand what is pre-designed and custom-built designs. Then we will move forward with their pros and cons.

Website Templates
A template site is an ideal option if the project is simple. The easiest way to start a website is to set up a WordPress site and apply a template that is purchased from third parties like ThemeForest, Template Monster, or Elegant Themes, etc.

Many website templates have been pre designed by the developers. They can be purchased by third parties for developing websites quickly. The built-in features ultimately weigh down the load speed as well as SEO performance.

The template codes are available to the one who purchases them. There packages that can be installed and configured, they get updated on a regular basis. You sometimes also get technical support for the installation and configuration of the templates.

The major issue with pre-designed templates is that other users also buy the same template that you purchase. Therefore, your website will look quite similar to a few other websites. In this case, standing out becomes a challenging affair.

Pros of Template websites

  • The initial cost of purchasing the template is low. However, customization makes it costly.
  • The overall development time is less. All you have to do is add content, create texts and pictures
  • Quick and cost-effective deployment as hosting service providers give inexpensive plans in order to host a template website
  • High return on investment
  • Easy maintenance as it involves only text and pictures.
    Cons of Templates

  • No uniqueness as the same pre-designed template is used by other customers as well.
  • You get limited functions and pre-packaged features.
  • No dynamic data is present and that makes the website a little monotonous.
  • Search engines like Google and Bing have certain guidelines but a template can’t satisfy as it is not optimized for SEO.
    Although templates are created to give the wow effect using design tricks. They have appealing colors, beautiful graphics, and impressive animation. These templates are best for displaying static information but they are helpless when it comes to serving dynamic information like stock prices, sales promotions, etc. Today, websites require functionalities having dynamic data as it is the need of the hour. Besides this, SEO is another major concern. For getting ranked prominently by popular search engines like Google and Bing, they don’t support all elements that include title, meta tags, keywords, etc.

    Next, we move on to the custom-designed website.

    Custom built websites
    A custom-tor made website is tailor-made for your organization. Having a unique design, the functionality adheres to specific requirements. Therefore, it makes it easy for you to stand out from your competition.

    Custom-built websites come with the thought process regarding your target audience, how you want the website to function and how you want the complete website to function.

    Personalized websites are way better than pre-built templates. This is because it is able to optimize the website during creation to allow search engines to read every page. This gives the end-user a more relevant search result going far beyond the keyword research. Therefore the custom-built websites give a better ranking.

    Custom-built designs are responsive regardless of the devices. Building the website from the scratch gives you the opportunity to adjust the pitch. If you are not satisfied with the first draft, you can optimize as per your requirements. Although the cost of these designs is a bit higher and it takes a little longer to build these websites, the final product is amazing.

    Pros of custom-built design:

  • Goal-oriented as custom-built has every function you require.
  • As codes are controlled by a professional team, you can make the changes accordingly.
  • When updated constantly, custom websites are more secure compared to template designs.
  • The custom designs are highly responsive.
  • Being highly flexible, you adjust the website as per your marketing strategies.
    Cons of custom built website

  • High initial cost
  • For guaranteed responsiveness and high security, it requires a fixed maintenance cost.
  • It may take from a few weeks to months to create a custom-made website.
    Template design or custom design website: Which one to prefer?
    The obvious answer is custom design.
    Your branding is powerful when the complete website is specifically optimized in a way that it fulfills your requirements while supporting your brand in a consistent way.
    In the nutshell, a website is a very powerful tool when designed in the right manner. But if you have executed it poorly, it may work against you. Regardless of the types of business that you have, custom websites are way better than pre-designed templates in the long run.

    What Does it Take to Create an Impressive Web Design?

    What Does it Take to Create an Impressive Web Design

    “Design is not what it looks like but what it feels like.” You all must have heard this Steve Jobs quote. A presentable website having a simple and well-thought structure definitely performs better and gains more traffic as well as leads.

    Let’s explore the web design principles that will make your website aesthetically appealing, simple-to-use, and super-engaging.

    Strive for simplicity
    If you over-design a website, nothing is going to work at all. Putting too many elements on the website means there will be complete chaos.
    Less is more. Presentation is very important. Therefore, simplicity is something that certainly works in a website. Short and crisp sentences and innovative images are something that makes the overall website design appealing. You also should make navigation simple so that the user can navigate from one page to another effortlessly. Keep the overall design as simple as possible that is user-friendly.

    Consistency matters
    Consistency is something most don’t pay attention to. Your designs should be matching, color theme should be the same throughout the page. Although your fonts, sizes, heading, sub-headings have to be the same on a single web page. Finalize the font type and colors of the page, stick to it and then implement the same. You can take the help of Cascading Style Sheets for the same.

    Purpose of every element
    When you are finalizing, make sure every element has a reason to be there on the website. You have limited screen space and limited pages, so you have to make the most of it. You can’t afford to waste and fill-in content for the sake of it.
    Every page of the website ought to have a clear purpose ensuring it helps the visitors find what they are actually looking for. Make sure there is nothing that confuses them. This will certainly help you in building a long brand-client relationship.

    Content is the king. No matter how good your designs are, if the content is not keyword-centric, nothing is going to work. You should be able to successfully provide desired information to your users making them aware that you have good industrial knowledge. Use keywords, meta-data, and other SEO elements in a smart way.
    Choose fonts that are easy to read. Make a proper combination of the titles, headlines, sub-headings, body texts, CTA buttons. etc. Make the overall design conversion-focused rather than highlighting the CTA with super flashy buttons like “Buy Now” or “Click Here”. Call to Action should be so good that they lead the user from point A to point B effortlessly.

    Mobile responsiveness
    Smartphones have become an important part of everyone’s life nowadays. If the design that you have planned for your website doesn’t work impressively on all the devices, you may be giving an advantage to your competitors. There is a number of ways that you can make your desktop design responsive and adaptive for all screen sizes. All you have to do is hire the right team of website designers for the same.

    Loading speed
    No one likes a website that takes a couple of minutes to load. So, you have to optimize the image size, combine code in a central CSS to reduce HTTP requests. You can also compress HTML and CSS to quicken the loading screen of your website.

    Smooth navigation
    Always remember that navigation is a core element of a website structure. Visitors are more likely to visit your website when there is easy navigation. You should create a logical hierarchy while designing clickable buttons. Design every page in a way that visitors get the required information in three clicks.
    Consider what information has to be put together and what has to be on separate pages. But this doesn’t mean you will start creating pages unnecessarily. We advise you to create a multi-level navigation menu having appropriate keywords. This will help your customers find what they require that too at a faster pace. And yes, don’t forget to add a sitemap. This way, users will be exploring your website more.

    Easy communication
    The ultimate purpose why users come across your website is to get information so that they can rely on your products or services. If you are able to communicate with your readers efficiently, they are certain to purchase what you offer. So, you should smartly make good use of headline and sub-headings, divide the content into bullet points, and it everything to the point.

    Wrapping Up
    Developing an aesthetically appealing, mobile responsive, and functional website is not a challenging task. You should know what works and how. A crisp and user-friendly design offers you a win-win situation.
    All the aforementioned principles make the overall website design effective and impressive. Without implementing them, you won’t go too far. So, what should matter the most is the essence of the website should be to clearly communicate that your business is there to solve a specific problem and it is doing that efficiently. Knowing the principles mentioned in the article makes it easier to implement everything without breaking your design.