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A Comprehensive Guide To UI And UX Website Design

UI And UX Website Design, A Comprehensive Guide To UI And UX Website Design

UI And UX Design – Bridging the Gap between Customers & Businesses

Have you ever visited a website that makes you totally confused? You could not locate the menu and other navigational elements. That is a website with improperly designed UX. The best digital platform does not let its users think too much and enables them to click on different pages smoothly. The most important trick is to make the design easy-to-navigate while maintaining aesthetics.

Let us delve deep into the User Experience and User Interface to have a good understanding about them.

What is UX?

User experience design professionals understand human psychology, technology, and design. Which features make a product distinguished? What keeps visitors coming back to the digital platform? What forces them to leave it?

A considerate UX design methodology has a proper balance and keeps visitors come back for more.

The design thinking principles and user-centered designs are the major basis of UX design. Design thinking is a term referring to the way of collaborating with customers and finding out potentials by applying the different brainstorming practices. Conversely, user-centered design indicates design processes related to users’ anticipations, goals, and environments.

To define UX design, we need to say that it is the use of some user-centered design methodologies to create digital platforms. Overall, UX design refers to the application of real empathy to know the user’s engagement level with a product.

UI And UX Design – Bridging the Gap between Customers & Businesses 

Have you ever visited a website that makes you totally confused? You could not locate the menu and other navigational elements. That is a website with improperly designed UX. The best digital platform does not let its users think too much and enables them to click on different pages smoothly. The most important trick is to make the design easy-to-navigate while maintaining aesthetics.

Let us delve deep into the User Experience and User Interface to have a good understanding about them.

UX vs UI- Is there any difference?

Now, the question is- How does this UX differ from UI? At times, we find a blurred line differentiating these concepts. To make everything clear, we need to know that UX is the frame, while UI is the finishing. In most cases, the UI development team works with UX designers to know different facets of UI work for the end-users.

It’s worth mentioning that UI designers are responsible for developing a brand’s identity with the digital platform and making the interface highly functional. Conversely, UX professionals strive to define issues, which need solutions. They also suggest and validate changes for the refinement of the digital product.

UX Deliverables from a Designer

There is a range of deliverables, anticipated from UX designers. However, the common ones are as follows-

  • A detailed report on user research and usability
  • User journey maps
  • User persona
  • Prototypes, wireframes, and high-fidelity mock-ups
  • Heuristic analysis reports
  • User testing details
  • Style guides and design pattern library

Before discussing UX design steps, let us provide you with a detailed UI style guide.

Designers, who know everything about your brand identity guidelines, will have no issue designing the User Interface. In some cases, you may find overlapping of design elements. However, we have listed the common components for the UI design.

What is UI

The UI design process refers to a way created by designers to develop the best feeling in the user with the look of the digital product. UI designers are responsible for designing products, which are aesthetic and user-friendly. 

Principles of UI designs

  •   Helping users to control the interface
  •   Maintaining the consistency level of the UI
  •   Minimizing the memory burden and stress on the user

Have a look at the components integrated to the interface of every digital platform.

Common components for the UI design

Typography 

Typography is an essential factor in interface designs, and it is something more than simple typefaces applied for digital products. As a brand owner, you can give instructions on Titles, Headings, Subtitles, Headings, Captions, and Body Text. Moreover, font sizes and styles are other relevant factors for an app UI.

Responsive UI Design

While responsive grid systems are vital for designing a digital platform, designers need to create an interface that works across any screen size. They have to include notes for proper spacing and place regarding the varying screen sizes and grid system of the product.

While talking about responsive layouts, we must not forget the choice between landscape and portrait orientation. Without the right orientation, users may find barriers to the accessibility and usability of the app.

Although navigations may be safe, scrolling becomes harder, as users have to scroll more with the landscape orientation.

Color scheme

Your brand personality is the most important thing to make the right color schemes. Think of the gender of the primary users of the app/website. The bet colors set the desired tone and convey your value proposition. Moreover, making a perfect color balance is an effective trick for UI designs.

The golden rule for UI designers is to stick to the ratio – 6:3:1 to ensure the perfection of the interface design.

The second rule is not to choose more than three primary colors. For instance, to create a logo, designers may focus on the below tips –

  • The neutral shade has to cover 60% of the design
  • 30% of the UI may have the secondary brand color
  • 10% of it needs to the major brand color

In the Amazon website interface design, you can find white background (60%), blue header and footer (30%), and yellow buttons (10%).

Buttons

Buttons on the digital platform play an important role in triggering a conversation between your brand and the user. There are some distinctive rules to make these buttons more effective and persuasive.

Choosing the proper visual signifiers (color, shape, and size) is a vital step to design the button, as they hold some information value. Most commonly, we can notice the filled buttons with rounded corners, square borders, and shadows.

While users check the dimensionality of an element, they have to be instantly inspired to press it. However, in addition to the button’s visual properties, we have to identify the adjacent whitespace.

While positioning the button, designers make sure that users will not waste a moment to search for it. Proper button placement, ample whitespace, and clean visual design ensure high discoverability. Moreover, appropriate labeling clearly tells users about the purpose of clicking buttons.

Another important thing to note is to avoid the use of several buttons in an interface. Being frustrated, users will not click on any of them and then leave the website.

Other UI components to design the interface

  • Popovers and tooltips
  • Iconography
  • Form elements
  • Modals
  • Data visualization chart
  • Loading indicators
  • Navigation menus
  • Tabs
  • Dialogs
  • On-off switches
  • Content grid lists
  • Checkboxes
  • Pagination
  • Dropdown menus
  • Sliders and steppers

We have created a shortlist of methodologies applied by UX designers. Without the right practices, designers cannot turn out the desirable UX. The choice of the best methodology can make a difference in the overall outcome.

Some common methodologies used for designing UX

Ethnographic Research

Professional UX designers apply research methods, like observations, surveys, focus groups, and above all, competitive analyses. These methods help in understanding users and identifying things that motivate them.

Empathy Maps and User Personas

The ethnographic research will easily enable designers to know potential user personas. The empathy map is another outcome, clarifying the feelings of users towards the digital platform.

Mapping Out the User Journey

Customer journey maps identify touchpoints in the scenario when the user interacts with the digital product. These maps are also valuable in identifying usability problems across an omnichannel platform.

Major steps for developing UI and UX

Research and Teamwork- The Foremost Step

Without the user, research is not easy to create a digital platform, and we have already mentioned it. To develop a flawless app and website, developers have an analytic view of the market. Developers and designers engaged in this research process have to make some questions-

  • Is the website demonstrating or selling something?
  • Why should visitors access the platform?
  • What is the goal of creating it?

Answers to these questions help developers to finalize the look and feel of the product.

Another vital thing to note is teamwork. As a client, you have to collaborate with designers. Based on your budget and needs, you need to give instructions to your designers and developers.

The overall process starts with a discussion about your business and ends with testing and refining the digital product. You need to find out glitches while working together with the team of designers.

Without the proper teamwork, there may be lots of mistakes-

  • Not identifying the goals of developing the product-As a brand owner, when you have not done it, there may be some UX problems.
  • Not finding your company’s issues- Your business may have some problems, and developers have to acknowledge them to create the website/app.
  • No open-minded conversation- You trust your designers, and that’s why you have assigned them with the project. You must be frank about the final UI/UX design of your online platform.

Developing Wireframes

Needless to say, wireframes are blueprints of your product, represented in a low-fidelity model. Developers rely on wireframes to create the major application structure before implementing the UI. Moreover, they can present these wireframes to users to know anticipations about the final product.

Creating a Prototype

It is the most crucial step for the UX design, as it helps in visualizing how end-users will feel while using the software. Certified developers and designers use premium prototyping tools, like Adobe XD and InVision. These prototypes are useful for testing projects with users and act as the medium to communicate designs to developers.

Avoid the Content with Lorem Ipsum

Customers never like the generic look of a website.

It is true that professionals choose only Lorem Ipsum content for the basic UX design. However, it is better to use real-life content. This approach enables customers to envision the wireframe when fully designed. Moreover, it also helps in making out potential problems with the digital product.

At times, you may find that you can manipulate Lorem Ipsum to fit properly with the website design. But, ultimately, it does not happen with real content. In other words, the apparently seamless design could turn out to be clunky and disjointed.

Simplicity is the Key to Success

You might have come across websites and apps overstuffed with a vast amount of information. Those platforms might have caused confusion, and you left it.

The scientific truth is that every individual’s memory has some limited capability of holding information. It is similar to the processing power of a PC.

Thus, when there is a high cognitive load, we become overwhelmed.

Maintain the Consistency

Consistency is the most distinctive feature of a successful website/app.

It is not good to create a website, which prompts the need for a user manual for navigation.

Difference factors can affect consistency. For instance, confusing web page designs and the use of different fonts for every page can result in inconsistency.

Engage in the Quality Assurance Process

QA management always plays an important role in designing UX, and software development companies always have a separate QA team to ensure that there is proper coding for the design. The developers have to direct the design QA program to decide on the final coding based on the users’ anticipations.

User Testing / Usability Testing

To validate the feel of users about an application, User testing is a must. Eye tracking, A/B testing, and heatmaps are some user testing methods.

Usability Testing for an App/Websites:

  • It provides an accurate, unbiased, and direct analysis of a website or app’s user experience. Users taking part in this testing do not have an emotional attachment to the development process. That is why they can give real feedback on the issues to be solved. This test also removes internal conflicts among team members.
  • Usability testing also informs you of what the target users will do on your online platform and how they will navigate through it.
  • It enables you to address issues of your website and any digital product. Before investing money in some wrong design, you have to learn about those problems.
  • It also ensures an intuitive design for your platform and improves customer usage.

Above all, it is essential to recruit the right participants for usability testing. Most of the professionals think that you may choose 5 participants for every testing session. However, those participants must be similar to your target users. Thus, take time to find the best participants for the test.

The Bottom Line

UX/UI design is a multi-step process, which needs the collaboration of developers and clients. Regular communication will ensure proper design and a perfect hierarchy of digital content.  Look for the best website designers who are familiar with the modern UX/UI design principles. 

 

Hire Proton6, a website design, and development company. Our professionals are highly proficient in creating websites with amazing UI/UX. We create a highly functional and feature-rich app/website for your business with a user-friendly interface.

Contact us today to take your website to the next level.