7 Best Practices of Website Design And Development 2020


Before we start the blog let me share a little story, two of my younger nephews Andy and Charlie, both wanted bikes as a birthday gift. Andy wanted something basic and functional. Any added gizmo would be a bonus; on the other hand, Charlie was not sure from the start. Charlie wanted something high end with lots of gadgets on it. They were both given set budgets.

Well, I took Andy to the bike shop and took him only 15 minutes to decide, and it was lower than the budget allocated, so he ended up having a few gadgets on the bike. We were out of the shop in less than half an hour.

Contrary, Charlie on his birthday, he was still confused, we still went to the bike shop, we went to 3-4 different bike shops. He did not like anything and did not have a clear choice in his mind. Charlie ended up with nothing, and poor Charlie is still riding his elder brother’s old bike, and I believe, he has to wait till his next birthday, whereas Andy is enjoying his bike meanwhile.

After this, I sat down with Charlie and made him understand why it is so important to have a clear requirement and budget. I also made him aware that he could have bought a bike and upgraded it slowly. I am sure Charlie is looking forward to his new bike on his next birthday.

How can we relate this story to the blog topic? With my experience working in a web design and development agency, I can say that Andy had a very clear vision and he ended up with good results. In contrast, Charlie never had any clear vision and tried different 3-4 outlets but ended up empty-handed.

Responsibility also lies with web design and development companies to guide the clients in the right direction with the right advice.

We, at Proton6, have a very clear client onboarding process, where we discuss the client idea in-depth and come up with a minimum viable product and set up client expectations accordingly. It is very easy to get entangled in tech world jargon, and I believe it is the responsibility of agencies to break down website design and development processes.

Your website is online representations of you, your team and your business. If you take pride in what you do and give your online customer’s similar experience that you would provide on the phone or their visit to your office premises, think of your website the same way.

Let’s lay-out some crucial points that must be taken care of by both client and agency during the website development lifecycle of any project.

1) Don’t be Charlie, Do the Proper Planning

As stated above in my anecdote, Charlie knew he wanted a bike but had vague requirements whereas Andy had clear requirements; hence eventually, he ended up with a bike. Planning and feasibility study is critical before you make a selection of a website design for the great user experience.

2) Consistency is the Key

Be consistent in your brand identity. Creating a strong brand identity is very crucial across all customer contact points. Your logo, Typography, colour schemes, icons, and fonts should all be consistent across the website.
Every single page should reinforce your brand proposition.

3) Mobile-First Experience

With the arrival of 3G and 4G mobile networks, end-users have been consuming data like crazy. The website must be responsive and work seamlessly on all devices. The overall user experience should be flawless.

With the arrival of 5G mobile networks, more end-users will be consuming data on mobile devices. Search engines have been giving preferences to Mobile-friendly websites. I can not emphasize more on this.

4) Loading Speed

Part of user experience and SEO principles, the website loading speed should be blazing fast. No one wants to wait for pages to load or any query to return an answer.

Your web design and development agency should take care of this by optimizing the pages, images and rest of the content.

You can use various tools to check your website speed e.g. think like google, pingdom, page speed insights by google. Furthermore, if you are in the process of increasing site speed focus on one specific tool rather than using all tools at one time.

5) SEO – On-page

You want your website to be on top of search results. Your bespoke custom web development company should perform all on-page SEO activities like sitemap submissions, SEO tags, and Webmaster linking.

The golden rule is to think about both machines (google, bing, yahoo) and humans (customers & end-users) while creating your website.

6) Social Media

Social media is one of the most powerful tools one can use to create brand awareness, client communication and launch of new products. By allowing users to navigate to your social media platforms from your website can reinforce customer trust and enhance brand visibility.

The key is to be selective with the social media platform. Social media is a vast topic and can be covered in upcoming blogs.

7) Client Trust (Secure Website)

Any building needs a strong foundation to ensure reliability, trust, and longevity. You will always think twice to walk on a rotten wood bridge, the same is the situation with your end-users. They would not register or place any orders if the site is not secure.

Ensure that user data is protected and have all security checks in place. Consider having the website hosted on a secure server, ensure your site has an SSL certificate and finally go one step ahead by having a firewall in place. Your web design and development company should have web server infrastructure specialist inhouse.


I could have gone on and on with 50 different recommendations, but I have managed to focus on the most important ones. Most essential takeaways from this blog should be brand identity, planning and technical know-how of the web design and development company.
Key is to select the correct agency and work with like-minded people, who can feel your brand ethos. At Proton6, we can help you with every step of bespoke custom web design and development.

We specialise in all key areas e.g. planning, design, development, ongoing maintenance, robust web hosting and digital marketing. We are a result-driven web development agency.

If you would like to discuss your projects, feel free to contact us on 0121 296 4626 or email us on info@proton6.com.

5 Things to Consider During Your eCommerce Website Development

Who doesn’t want to trade 24×7 and 365 days a year? The only answer is to trade online using an eCommerce platform. Ecommerce website development can be a complex process unless you are street smart and pick up the right eCommerce Website Design & Development Agency.

Agencies should be able to break down complex challenging processes involved in the completion of your eCommerce project.

There is an old saying that one should learn from others’ failures. I was involved in an eCommerce business selling ladies handbags, purses and accessories (more than 14+ years ago). We had to wrap up the company within a year. I want to make a few recommendations based on my personal experiences and technical expertise.

Let’s dive in.

The Right Platform:

Ecommerce platforms are essentially software packages that enable you and your end-user to perform various sales-related activities.

These activities can be on the user front end or back end that controls stock and warehouse management. There are various eCommerce packages that are easily available in the market, e.g. Shopify, WooCommerce, and open-cart etc.

Selecting an eCommerce platform depends on your business operation requirements, eCommerce platform budget, and business scalability. Once you have made your operational requirements clear to your eCommerce development agency, they should be able to select the right platform for your business.

User-Focused and Responsive Designs:

You have specific products and services to sell, be 100% clear about your target market. Once you know your target market, your eCommerce platform should cater to the end-users name, but at the same, it should highlight your product or service to full potential.

With the ease of access to the internet, there has been a massive surge in content consumption on mobile devices (Mobiles, tablets, gaming consoles etc.) and this brings challenges of content optimisation for all devices. Robust implementation of responsive design can make your website accessible to masses and provide a better user experience.

Website Usability:

Your end-user should be at the heart of everything you plan for the eCommerce website. Firstly the utmost critical factor is page load speed. Ensure that the developers are continually improving page load speed. Slower Page load speed results in bad user experience and generates a lack of confidence.

Slower page load speed could be due to many factors like heavy images, Hosting Server Spec issues, and lousy coding etc.

In addition to the above factors ensure that the overall buying process is sleek. Functions like product search and check out should be seamless and blazing fast.

Payment Gateways:

There are plenty of payment options available for the end-user to pay. Always ensure that you pick up the one that infuses confidence in the customer and provides them choices for payment gateways.

On the other hand, be careful with your percentages that payment gateway companies charge you.

Depending on your annual turnover, you can pick up some solutions like Paypal, Stripe, Bank payment gateways, Payment gateways companies (Worldpay, Paymentsense etc).

Proton6 works closely with payment processing companies like Paymentsense with good experience in integrating third party payment gateways.


Security should be paramount when it comes to eCommerce websites. We are dealing with financial transactions, credit/debit card details, important personal information if your clients. If your client is trusting you with their information as an eCommerce vendor, it is your responsibility to ensure that you have all possible security measures in place.

SSL, firewall, Anti-malware, Antivirus, PCI Compliance, Real-Time Bot Detection, and Robust Password Setup, these are a few of the primary measures you should have in place.

Educating your customers about the measures that you have put in place will infuse confidence. Furthermore, you can also create security help, video for clients so that they can ensure correct processes are followed while creating and saving passwords and usernames.


I have given you the main ingredients to cook your eCommerce business, and I am 100% certain the given recipe is going to make it successful for you. I could have gone for more but just wanted to focus on the critical points.

If you can get these basics nailed you are on to a winner for sure. The selection of knowledgeable and experienced eCommerce development agencies is a must. Agencies should be able to break down all complex processes to your team and implement it with best practices.

Agencies should be thoroughly well-versed eCommerce platforms, server infrastructure, and future support and maintenance.

Finally, your chosen eCommerce and web development agency should have future scalability to newer eCommerce versions and mobile apps.

As I mentioned earlier, I could only cover five main points related to eCommerce. If you would like to discuss your bespoke eCommerce project on one to one basis, do not hesitate to drop a line on info@proton6.com or call on 0121 2964636









It’s Time to Move to Bespoke Software Applications for Your Business

Get bespoke software applications and revive your age-old process & profit margins

Pandemic might have slowed our pace, but we can’t let our business suffer. It’s time to speed up and get the right resources for your business.

Running a business nowadays is not a cakewalk. You have to be consistent and adopt new technologies and software to serve your customers better.

You can either upgrade your business by getting off-the-shelf applications or investing in bespoke software applications.

What is bespoke software?

You might have heard about bespoke software development, but might not know its advantages. Moreover, why does your business need it?

Bespoke software is the tailor-made software that is customized to meet the requirements of the client. Bespoke applications are user-friendly and more effective and streamline all business processes.

What could be better than serving your clients, which they want!

Bespoke software not only covers the bases but also lets you do complex tasks. It is quite a cheaper, efficient solution which will serve you in the long run.

Let’s look at the advantages of bespoke applications.

Why do you need bespoke applications for your organisation?

Makes your business unique: It works the way your business works. The IT industry can’t work the same way as the restaurant industry. So, you require software that is specially customized for your business and provides a great user experience.

Scalability and flexibility: Off-the-shelf applications usually target conventional businesses. But, if you are innovative enough and want to offer something unique to your audience, then bespoke software is for you.

Security: Bespoke software is more secure then off-shelf applications. Hackers are quite familiar with the working of these ready-made products, so there are more chances of breaching it. But, you can’t feel 100% secure while using this software. Also, you can contact our software developers for additional security measures.

Complete ownership: You get the complete ownership of the product and the intellectual property stays with you. You can change the developers anytime and hire new ones.

Support: Custom applications are always backed up by the technical support team. As the technical team is involved in the development, it resolves any pertaining issue. You need to worry as high technical support will be provided for your own software.

Streamlines the business: In large organisations, it helps in streamlining various operations. For instance, many functionalities like human resources, inventory management, content management are processed by the custom software. Many apps like CRM, ERP are developed on custom software.

Easy integration: Sometimes, you have to integrate one department operation with another, here where bespoke applications come to play. You can optimize your process by integrating several ready-made solutions into one system without losing data. Customized software development makes integration and data exchange a lot easier.

Customize your application: Bespoke software can deliver mobile solutions for Android, iOS, and Windows Phone. As per your requirements, you can integrate geo-location, analytics, payment system, and other features in your app.

Competitive Edge: Having your bespoke software applications give you an upper edge over your competitors.

Moreover, you will be able to meet the demands of your customers uniquely. This will let you stand out as a brand.

Cost: It might seem that custom software is more expensive than the existing market software. But, if you want to modify your system, then you have to pay hidden and supplementary costs. However, in the case of customised software development, you have to pay for your requirements according to the detailed SRS document. There is no hidden cost as everything is planned and decided beforehand by the vendor.

Pay as per your need: Software doesn’t have unnecessary features. Moreover, you pay for the features you require. But, the same is not the case with ready-made solutions, here you are charged for the features that you don’t require.

Examples of Bespoke Software

  • Content Management System (CMS);
  • Business Process Automation System;
  • Customer Relationship Management (CRM);
  • Automated Invoicing;
  • Company-Facing / Customer-Facing Web Portals;
  • ERP Software Systems.

Amazon, eBay, etc.

These two e-commerce giants have developed their bespoke software for their business. This makes them unique and they can give their customers a better user experience.

You might think to get ready-made products as lucrative, but what about those unnecessary functions? They won’t speed up your operations, instead, they will slow them down.

Moreover, with on-the shelf-market software, you won’t be able to meet your company’s needs.


Investing in bespoke software development will pay you in the long run. Not only this, but it will also make you stand out from your competitors.

After being aware of the advantages, we hope you have decided to develop bespoke software for your business. If you are in search of a reliable software development company for developing the same for you, then you can get in contact with proton6.com or email us at info@proton6.com.

We harbor skilled and experienced developers who can help you in developing unique custom software. So far, we have helped many professionals to skyrocket their business with the right software solutions.