Digital Signage as an Effective Business Tool

Digital-Signage

“63% of people report that digital signage catches their attention” – Rich Media Technologies – Outdoor Effectiveness 2016.

This percentage is significantly higher than TV, Internet and billboard advertising. Retailers are choosing digital signage due to its low cost and flexibility but high impact is the key advantage. Digital signage is essentially the ‘face’ of a store, it familiarises the target audience with the brand and ultimately makes the company more recognisable. With dynamic signs reinforcing brand messages through an immersive experience, retailers are eager to use signage to fully optimise communication with their customers.

In today’s day and age, when the cost of electronic displays is getting cheaper day-by-day. It makes sense to replace traditional banners and boards with TV Screens of desirable sizes. The conventional printed material are hard to dispose off. It can be fairly expensive to design, print and replace. With a customised and targeting marketing materials being displayed in HD on a TV screen, you can reach out to your customers in a better manner.

Custom-Build Software & Hardware

We provide a custom-build software and hardware that fits in any decor and settings. For Example: Office Receptions, Educational institutes, Take-aways, Restaurants, etc. Our hardware solution is plug-and-play which connects to your TV screen using a HDMI and USB ports. So, there are no hassle of managing hundreds of cables. We can design your signage content that can be customised within minutes.

Though our solution, you can even display your own content, for instance, promotional videos, images, etc.

Features:

• Clean, crisp & effective
• On pocket
• Update content easily
• No waiting time
• Easy to up sell & manage promotions
• Enhance your customers’ experience
• Energy efficient
• No recurring costs with printing & shipping
• Better for environment – low carbon footprint
• Increases brand awareness
• Promotes brand consistency in-case of multiple sites
• Compliments social media pages& website
• Higher sales
• And…looks great!

Design Bigger Picture for Great User Experiences

Proton6-Holistic-Approach

Let’s dive straight in:

Let us get inside the brain of an artist, and it could be anyone a painter, a photographer, or a sculptor. For me, it will be easy to explain from my experiences, so let us get into a photographer’s head.

I have been a hobbyist photographer with a keen interest in shooting nature and buildings. Whenever I am taking a picture, I always plan my shot. For example, if I am shooting a building, I will walk around that building for a good 10 minutes before even getting my camera out of my bag. Before taking any shot, I always ask myself why I am taking this shot, what exactly I am trying to capture, what do I want to focus on in my composition.

Once I have answered all the above-stated questions, only then I will fire the camera. Sometimes I do end up taking several shots from different angles (all because I spent good 10 minutes to plan my shot).

I can breakdown my process of clicking in the following steps:

  1. Time and Location Selection.
  2. Goals.
  3. Shot Preparation.
  4. Audience.
  5. Visibility.

All this hard work goes into creating some stunning compositions.

I have come up with my 5 Step process for perfect shots with lots of practice/ experience, patience, and tweaking.

Assuming painter and sculptors might also go through a somewhat similar process.

Collage

Well, let me share another process. Apart from being a hobbyist photographer, I have a full-time job too, and that is the reason I am talking about something else which is more relevant than my hobby.

Wherein, I tried implementing my photography formula into other areas of my work.

In this blog, I would like to focus on the planning, design, and execution of a high-quality website design/software and user experience journey.

Before one dives into the website design and software development arena, we need to be clear in terms of goals, objectives and should establish a transparent approach towards long term result-oriented websites.

In addition to the above feasibility study, competitor analysis and stakeholder research should be carried out carefully.

Website Goals:

We need to look at both the Micro and Macro level; the whole team should be very clear about every single web page, as the individual or a complete website.

By establishing clear goals at both above-stated levels, one can ensure that website structure and content are going to guide the visitor towards a guaranteed desired outcome.

The outcome could be different on a different page, depending on the types of services/products on offer. In some situations, it could be data capture for new products or services; on the other hand, it could be the sale of a product or a service.

Target Audience:

Be transparent with your target audience (Aimless arrow does not get anywhere). The target audience is the key to your design. If your target audience is elderly, then you have to ensure that navigation structure is straightforward and content is laid out systematically so that information is available easily.

Structure and Design:

The development team has to work on a scalable and robust technical platform, ensuring the site structure is on firm foundations. Furthermore, the overall design should convey the brand identity.

Website look and feel, images, fonts, colours, etc. should be uniform and in line with brand identity. Consistency is the key, and it can be achieved if enough time is spent in the planning phase.

Content is King:

Clearly laid out content can do wonders to any website. You can hit the right chord with your target audience if your content resonates with the pain points of your end-user. It can be rightly said in terms of content – if you share the pain, you can only gain.

The use of clear and concise language topped up with a clever structural and logical approach can do wonders.

Online visibility: 

Your website/business could be the best kept hidden secret. During the planning phase, we need to sow the seeds of online visibility to get the best possible online visibility.

The core of online visibility is a “Keyword,” and keywords enable Google or Bing to pull up your website for any search initiated by end-user. Content copywriter and digital marketing team need to work in harmony, to produce the best possible content with relevant keywords. Furthermore, there are other technical aspects that can be taken care of by SEO team.

Website page speed:

It is another critical factor to be considered. If the website is too heavy to load, this will lead to a bad user experience. Furthermore, websites that take longer to load get lower ranking on search engines.

Finally, device compatibility, your technical team should ensure that every single page is compatible with different devices. In today’s day and age, content is consumed on different devices, e.g. mobile phones, tablets, laptops, and PC’s, etc. Content should be accessible and provide high end-user experience on all devices.

How can Proton6 help with website design and development solutions?

At Proton6, we have a holistic approach towards any project. We have ample industry experience to handle web site development, web design, e-commerce platforms, and bespoke application and software development.

We set modules/benchmarks for all our projects at different levels, so that deliverables are clear to both clients and our team.

We ensure that we explain our holistic way of working to our clients. At the same time, our team thoroughly breaks down infrastructure, design, development, and delivery processes. To discuss how we can help to make your dream project a success, get in touch today. We would also like to dwell further into our photography discussions 🙂

Why do businesses need to invest in digital marketing during the recession?

COVID-19 outbreak has triggered fear among businesses worldwide. 

Business owners have started thinking twice before spending on any business services. Some are also moving towards cost-cutting in every sphere, be it employment or expenditure.

We all know Covid19 has impacted the present economic situation but is it going to stay the same. Well no, as coronavirus subsides, things will surely get back to normal.

If you as a business owner, are thinking to step back from digital marketing, then you need to think twice. Your marketing cannot take a back seat; you need to be in the market to attract more customers.  Potential clients will be soon browsing and looking for your services soon. So, it’s not the time to fret, use this opportunity to make your digital marketing game stronger.

Read along to know different ways to boost up your digital marketing, when your competitors will be hesitant to invest in it.

Digital marketing services that can help you sustain in recession

  1. PPC Ads
  2. Email marketing
  3. SEO
  4. Content marketing
  5. Social media marketing

PPC:

Why choose PPC ads?

  • With PPC ads, you can reach people you want at your preferred time.
  • You can display your ads on specific websites, also at the top of the search engine results. Moreover, you can go for Google Ads, Bing, and LinkedIn PPC Ads platforms.
  • Paid ads have 11.38% CTR on Google (Source: Sparktoro, 2019).
  • Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Source: Craig McConnel PPC Stats)
  • PPC campaigns are performing great even in this pandemic and they produce quicker results as compared to other digital marketing services.

Email marketing:

  • It is one of the cost-effective conversions of rich forms of digital marketing.
  • Email marketing lets you send multiple emails to multiple clients. You can also use automated software like Mailchimp to send emails if you have less than 2000 subscribers.
  • You can divide your clients into existing, old, new clients, and send messages accordingly.
  • In this quarantine time, you can reach out to your existing customers and make an offer to their family and friends. This way, you will be able to extend your network.
  • Statista reported 3.9 billion email users globally and the figure is expected to reach 4.3 billion in 2023. (Source: Statista 2020)
  • As per DMA, 2019 you can get an average return of $42 on every $1.(Source: DMA, 2019

Search engine optimization:

SEO is known to produce great results once you have researched the market phrases and keywords thoroughly.

  • It is an expensive digital marketing strategy but ensures great benefits.
  • Local search engine optimization helps many businesses generate more targeted traffic.
  •  After everything gets normal, you will start getting bulk traffic, and your search volume will return to a good number if you keep up your SEO efforts.
  • As per Hubspot, organic search results in 94% of all web traffic, and the first position on Google search results has a 34% click-through rate for desktop and 35% percent for mobile. 
  •  Also, 75% of internet users never scroll beyond the first page of the search engines. (Source: Junto, 2017).

Social media marketing:

We all know that out of sight is out of mind.

  • 42% of the world’s population uses social media, and this makes 3 billion users. ( source-Statista)
  • It is the best way to keep in touch with your existing customers and spread your message to your new audience.
  • It doesn’t generate instant results, but consistent marketing efforts promise good returns.
  • According to GlobalWebIndex, 54% of social browsers use social media to research products. 
  • Due to the enormous reach, you cannot ignore social media marketing. Moreover, can use several social media platforms like Instagram, Facebook, Twitter, and LinkedIn to advertise your services.

App downloads and software:

  • Building an app alone is not enough, you need to find ways to market it, otherwise, your hard work will go down the drain.
  • You can adopt both free and paid ways to promote your apps and software.
  •  Start posting about your new release on your social media because most of your audience are smartphone users.
  • Even paid marketing such as PPC ads, affiliate marketing would work great for your app.

How to market in this recession period?

Marketing automation:

  • You can plan and schedule your emails, social media, blog posts through automation. This saves your time and helps you to focus on other aspects of your business.
  • Tools such as Mailchimp, Hubspot work great for email marketing. 
  • Try sending personalized and targeted messages to your customers. Keep in touch with your customers through your social media channels.
  • You can test your email subject lines and see what works for you. Moreover, test various messages and send the best performing campaign to your audience. 
  • Hootsuite allows you to schedule your social media posts.

Content production:

  • It is best to be in touch with your customers. You can share your innovations, achievements, or your client stories. 
  • Moreover, keep your customers updated about your business and services. Also, you can try various content marketing campaigns to attract more customers.

Go Social:

  • Your customers review your products on various platforms like Facebook, Twitter, LinkedIn, and more. So, you need to be active on every platform.
  • Engage with your customers, listen to them, and contribute in a valuable and appropriate way. 

Get in front of your potential customers:

  • You need to build your brand awareness to reach more customers to your website. 
  • Focus on creating high-quality content that people will share and you will get more exposure.
  • Also, it’s time to revisit your content and give it a fresh look so that it ranks high in search engines.

Focus on driving conversions:

  • Revisit your website and check your case studies and reviews. Take the valuable content and promote it into your stories and social media posts. Also, you can revamp your existing website as small changes can create a big impact.

Measure your marketing analytics:

You need to measure how many leads you generate, your upsells, sales numbers.

For all this, you can try Google analytics and measure your performance. It will help you to come up with new strategies that you can implement to generate more leads.

The digital marketing world is vast and you need to be innovative and experimental to see the results. Try the above mentioned digital marketing strategies and see what works for your business.

If your site is facing traffic issues, don’t panic, just review your marketing options online, set a budget & review the best techniques. We can help you rank high in google searches. Moreover, if you need digital marketing agency assistance, contact us by dropping us a message at info@proton6.com. We will walk you through different digital marketing recent trends, and it won’t be a hassle for you anymore.

Why should you invest in custom & responsive website design?

Times have changed and people have moved to mobiles. They love browsing websites on their phones. Smartphone users reached 2.7billion in 2019 (Source: Statista.com)

Beautifully designed responsive websites catch the eye of the people. So, your business needs to have a customised  website design to grab the attention of your potential audience.

Website design plays an important role in improving your online presence. It can increase your ROI and generate leads.

Yes, building a website is an investment but in the future, it can fetch you more conversions.

In this time of COVID 19, where many businesses are getting skeptical in investing further, you can move altogether in a different direction. 

If you are getting hesitant about investing in custom web design, we can help you to decide.

Why is custom and responsive web design worth the investment?

Leave the first impression:

It’s all about branding these days. No matter how good your services are, but if you don’t present them well, you won’t be able to get people to your doors. A template website will not make you stand out from the crowd. As per Hubspot, 90% of online users will leave the website if it’s weakly designed.

However, with customised web design, you can showcase your brand in a different light with eye-catching visuals. A beautifully designed website makes you promote your business more professionally. Make sure your website displays every aspect of your business so that visitors can get the overall idea of your business.

Better user interface :

You might have an amazing website, but if it doesn’t function well, you are going to lose customers for sure. Therefore, you need to hire professionals to make an impact on your website.

Factors that affect your conversion rate :

  • Loading time: Customers will leave a website if it takes too long to load.
  • Navigation: If users are not able to find what they are looking for, they will get irritated and leave you right there.
  • Responsiveness: If your website is not responsive, you could lose the majority of your potential customers, as people view websites that are responsive.

With customized web design, you get full control over these factors. This will help you to retain customers and attract new ones.

Keep your website updated :

With a custom website, you can remain updated with the changing browsing technology. Your visitors will get the best browsing experience and will stick by you.  

Increases ROI:

Web design plays an important part in the business. Customised website design is going to fetch you better ROI and will generate new business. You need to decide, whether you want your website for merely online presence or to empower your business.

Online support of web designers:

Ok, so you have created a website, but you need to update it as per your customer’s need. When you opt for custom website design, our web designing experts can help you to fix any issue regarding your website. Web developers maintain and test your website regularly and ensure everything runs smoothly.

Improves traffic :

Google ranks websites that post regularly, unique and engaging content. SEO plays an important part in the ranking of your website. Also, experts suggest that Google and other search engines prefer responsive websites over other websites.

A beautifully designed website can earn you more clicks and high-quality links. The more the visitors, the more are the chances of growth.

If you want to rank high in the search engines, you need to have a  responsive design for your website.

It’s cost-effective:

You might think about ‘How creating a website can be cost-effective?’. We agree it will be quite expensive, however, these quality website designs will prove to be real cost savers for you. It can save you a lot on maintenance costs.

Targets large mobile audience :

The number of internet users using mobile devices has increased in the past years. The way people access the internet is constantly changing. 

In 2010, 93% of users were accessing the internet via desktops. Whereas, in 2013, 55% of internet users were using the internet via desktops (source: b3multimedia.ie).

Global mobile traffic is expected to increase sevenfold between 2017-2022. As per the April 2019 date, the global mobile population amounted to 4 billion unique users (source: statista.com)

However, these days the majority access the internet via smartphones. So, with a responsive website, you can reach more customers.

Help you stay ahead in competition:

In this competitive world, we are sure you want to stay ahead of your competitors. For this, you require a custom and responsive web design. You need to hire expert web developers who can take your website to the next level.

CMS platforms support responsive designs:

Websites are hosted on many platforms like WordPress, Drupal, Joomla, and more. 

CMS makes site maintenance and updating a lot easier.

As mobile computing is the need of the hour so, these platforms have started using responsive themes too.

Increases customer satisfaction:

Your website might look perfect on the desktop, but when you view it on any mobile device, it won’t display useful information. With responsive design, your website gets optimised for mobiles.

Also, people are being able to browse the entire website and they can share and promote products through social media. Not only this, but it will also give your brand exposure and increase inbound traffic.

Responsive design allows customers to complete product descriptions and promotional offers. This plays an important role in generating leads. 

Responsive design not only makes your website look great but also benefits your business in many ways. For instance, it increases your reach, improves SEO, and can help you in paid advertisements.

You should not think twice about investing in customised website instead, feel free to contact us info@proton6.com. 

We are a web design and development agency. We can provide custom web solutions for your business. Further, we can help you to cater the demands of your audience.

If you opt for custom and responsive website now, you will be setting yourself ready for the next big thing. Soon, you will be able to grab a good market share and propel your business further.

How You Can Grow Your Business With 360° Marketing Approach

Age-old marketing strategies don’t work for businesses of today. You need to be tech-savvy to run the show.

For this, you need to revamp your business with the latest digital marketing strategies. A broader term used for this is the 360-degree approach.

Let’s talk about the modern 360° marketing approach and see how it can benefit your business.

As Humans we like to engage our senses while buying things, we want to touch and feel the product in some cases even smell the product but things have changed rapidly and we all are buying online. However, today most of the purchases are made online after checking reviews.

Ask yourself a question, if you have not checked online reviews before buying something online.

Well, we all are sailing in the same boat!

Let’s dig some numbers and facts:

Stats show 82% of consumers read online reviews for local businesses. (Source-BIA/Kelsey)

93% of consumers say online reviews impact their buying decisions

(Source: Podium)

Positive reviews help customers trust any business. It generates leads and boosts business google ranking.

For better customer interaction, you need to understand and track their spending patterns and preferences.

According to Gartner, less than 10% of companies have a 360-degree view of their customers, and only 5% can use this valuable data effectively.

If you are facing difficulty in tracking your customers’ journey across multiple channels then the 360-degree view is for you.

With a 360-degree birds-eye view, you can know your customers better and this will lead to better growth.

What is a 360-degree view?

It is collecting customers’ data ranging from basic contact information to their purchases and social media behavior. This is the best way to know your customers inside and out.

When you have all this valuable data in your hands, you can roll out a plan in the most calculative way.

Moreover, you can use a 360° digital marketing approach across various media channels like social, content, and more.

How is the 360 marketing approach different from marketing?

The goal of both is to generate revenue. But, the 360 marketing approach is putting your message and brand across your audience in a planned and reformed way.

How can you build a successful 360-degree marketing strategy?

It doesn’t mean you as a brand have to be present on each media platform, instead, you need to make your audience feel that you are present everywhere. You need to dive deep and select the channel that will work for your business.

By doing so, you can spend wisely and get effective results from your marketing campaign.

So, let’s talk about the services that come under our 360° marketing approach?

Website design / Website development

Your website is the first impression that you leave on your customers. It is the place, where all your content resides and you communicate with your customers. Beat your competition and enhance your business growth online, contact our web development company for custom solutions.

How can we help?

We, at proton6, can design and develop a unique website for you with all the latest features, mobile responsiveness, security, and a good user interface. Also, you get a google complaint site.

Digital Media Marketing:

Social Media:

These days who isn’t on social media? You need to get connected to your audience on various social media platforms such as Facebook, Pinterest, Instagram, Twitter, and more.

These are the best platforms to build brand awareness, build communities, promote services, and get new customers.

For instance, if Facebook ads work for your brand then choose Facebook for your 360 marketing campaign.

Paid Advertising :

We can help your posts get a good exposure. PPC is a great way to drive traffic to the website in a short span.

Our PPC ads combined with organic search can help you to reach a large number of target audiences and generate ROI.

Seo:

You can grow your brand’s ranking, get more traffic, and generate leads with search engine optimization. With our digital media marketing strategies, we can help your business to reach its right customers.

Content Curation & Marketing:

Content gives your brand a voice. You can’t underestimate the power of content. It is a great way to draw organic traffic to your website. How you communicate with your audience via text, video everything matters.

Email Marketing:

You can stay in the mind of your consumers by sending them a newsletter. Not only this, but you can also use email marketing for selling products or telling an existing story about your brand.

Remarketing /Retargeting

Remarketing is localized on one platform. In this, you can send marketing emails to interact with your site visitors. With our re-engagement tactics like online ad and campaign, we can bring your customer back to your site.

Retargeting can help you to reach back to your customers who have abandoned your cart but are genuinely interested in your brand.

Mobile app development :

People are mostly on their smartphones, so you need a medium to get connected to them on the go. What could be better than a handy mobile app?

Moreover, via push notification, you can send your offers and messages to your clients.

To stay ahead in the game, you need an app that is easy to use and has the best features.

Ecommerce websites and apps:

Ecommerce websites & apps are best for businesses that sell online. It lets you overcome geographical barriers and help you get valuable insights through CRM.

With CRM, you can gain a 360-degree view of your customers. Also, you can know a lot more about their buying habits and choices.

There are many features that you can execute if you have an e-commerce app.

It will give the upper edge to your business and you will be able to interact with your customers on a personal level. This will help you tailor effective campaigns by which you can target your audience.

Conversions Tracking & Sales Funnel Analytics

Marketing sales funnel is a tool that is used in analyzing the analytics of the business. It is a graphical representation of a funnel. The top indicates the number of visitors visiting the landing page, while the next steps show how many took an action. And the bottom of the funnel represents the percentage of visitors that made it to the conversion page.

Now via analytics, we can see what is working and what’s not, plus what led to sales of the product.

Business Analysis and Re-defining Business Growth Strategy

If you want your organisation to grow, you need to have an effective business strategy. This involves a detailed business analysis. Every business works differently.

We will analyze your business and its needs and accordingly will plan a growth strategy for your business. This will be beneficial for your business in the long run.

Conclusion :

If as a business you are in-tune with your customers’ spending patterns and choices, you can more likely serve them better. So go for a 360-degree marketing approach and build relationships and win their trust.

We can provide all the best marketing solutions for your business ranging from web designing to redefining your business strategy.

If you are unsure about how to use a 360-degree view of your customers, then you need to get in touch. We can clear every doubt persisting in your mind and define clear direction.

Get on-board to serve your existing customers with better services and gain new customers too.