Bespoke application VS Off the shelf (Zoho, salesforce etc)?

crm

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

As a business it is very important to ensure that information is at your fingertips at the same time one has to stay away from information paralysis. I am glad that I mentioned about information paralysis, you do not want your managers to suffer from information paralysis.

With Bespoke CRM systems you have the functionality that suits your business and it only produces the information in a format that suits your processes and management reporting.

Digital Signage as an Effective Business Tool

Digital-Signage

“63% of people report that digital signage catches their attention” – Rich Media Technologies – Outdoor Effectiveness 2016.

This percentage is significantly higher than TV, Internet and billboard advertising. Retailers are choosing digital signage due to its low cost and flexibility but high impact is the key advantage. Digital signage is essentially the ‘face’ of a store, it familiarises the target audience with the brand and ultimately makes the company more recognisable. With dynamic signs reinforcing brand messages through an immersive experience, retailers are eager to use signage to fully optimise communication with their customers.

In today’s day and age, when the cost of electronic displays is getting cheaper day-by-day. It makes sense to replace traditional banners and boards with TV Screens of desirable sizes. The conventional printed material are hard to dispose off. It can be fairly expensive to design, print and replace. With a customised and targeting marketing materials being displayed in HD on a TV screen, you can reach out to your customers in a better manner.

Custom-Build Software & Hardware

We provide a custom-build software and hardware that fits in any decor and settings. For Example: Office Receptions, Educational institutes, Take-aways, Restaurants, etc. Our hardware solution is plug-and-play which connects to your TV screen using a HDMI and USB ports. So, there are no hassle of managing hundreds of cables. We can design your signage content that can be customised within minutes.

Though our solution, you can even display your own content, for instance, promotional videos, images, etc.

Features:

• Clean, crisp & effective
• On pocket
• Update content easily
• No waiting time
• Easy to up sell & manage promotions
• Enhance your customers’ experience
• Energy efficient
• No recurring costs with printing & shipping
• Better for environment – low carbon footprint
• Increases brand awareness
• Promotes brand consistency in-case of multiple sites
• Compliments social media pages& website
• Higher sales
• And…looks great!

Design Bigger Picture for Great User Experiences

Proton6-Holistic-Approach

Let’s dive straight in:

Let us get inside the brain of an artist, and it could be anyone a painter, a photographer, or a sculptor. For me, it will be easy to explain from my experiences, so let us get into a photographer’s head.

I have been a hobbyist photographer with a keen interest in shooting nature and buildings. Whenever I am taking a picture, I always plan my shot. For example, if I am shooting a building, I will walk around that building for a good 10 minutes before even getting my camera out of my bag. Before taking any shot, I always ask myself why I am taking this shot, what exactly I am trying to capture, what do I want to focus on in my composition.

Once I have answered all the above-stated questions, only then I will fire the camera. Sometimes I do end up taking several shots from different angles (all because I spent good 10 minutes to plan my shot).

I can breakdown my process of clicking in the following steps:

  1. Time and Location Selection.
  2. Goals.
  3. Shot Preparation.
  4. Audience.
  5. Visibility.

All this hard work goes into creating some stunning compositions.

I have come up with my 5 Step process for perfect shots with lots of practice/ experience, patience, and tweaking.

Assuming painter and sculptors might also go through a somewhat similar process.

Collage

Well, let me share another process. Apart from being a hobbyist photographer, I have a full-time job too, and that is the reason I am talking about something else which is more relevant than my hobby.

Wherein, I tried implementing my photography formula into other areas of my work.

In this blog, I would like to focus on the planning, design, and execution of a high-quality website design/software and user experience journey.

Before one dives into the website design and software development arena, we need to be clear in terms of goals, objectives and should establish a transparent approach towards long term result-oriented websites.

In addition to the above feasibility study, competitor analysis and stakeholder research should be carried out carefully.

Website Goals:

We need to look at both the Micro and Macro level; the whole team should be very clear about every single web page, as the individual or a complete website.

By establishing clear goals at both above-stated levels, one can ensure that website structure and content are going to guide the visitor towards a guaranteed desired outcome.

The outcome could be different on a different page, depending on the types of services/products on offer. In some situations, it could be data capture for new products or services; on the other hand, it could be the sale of a product or a service.

Target Audience:

Be transparent with your target audience (Aimless arrow does not get anywhere). The target audience is the key to your design. If your target audience is elderly, then you have to ensure that navigation structure is straightforward and content is laid out systematically so that information is available easily.

Structure and Design:

The development team has to work on a scalable and robust technical platform, ensuring the site structure is on firm foundations. Furthermore, the overall design should convey the brand identity.

Website look and feel, images, fonts, colours, etc. should be uniform and in line with brand identity. Consistency is the key, and it can be achieved if enough time is spent in the planning phase.

Content is King:

Clearly laid out content can do wonders to any website. You can hit the right chord with your target audience if your content resonates with the pain points of your end-user. It can be rightly said in terms of content – if you share the pain, you can only gain.

The use of clear and concise language topped up with a clever structural and logical approach can do wonders.

Online visibility: 

Your website/business could be the best kept hidden secret. During the planning phase, we need to sow the seeds of online visibility to get the best possible online visibility.

The core of online visibility is a “Keyword,” and keywords enable Google or Bing to pull up your website for any search initiated by end-user. Content copywriter and digital marketing team need to work in harmony, to produce the best possible content with relevant keywords. Furthermore, there are other technical aspects that can be taken care of by SEO team.

Website page speed:

It is another critical factor to be considered. If the website is too heavy to load, this will lead to a bad user experience. Furthermore, websites that take longer to load get lower ranking on search engines.

Finally, device compatibility, your technical team should ensure that every single page is compatible with different devices. In today’s day and age, content is consumed on different devices, e.g. mobile phones, tablets, laptops, and PC’s, etc. Content should be accessible and provide high end-user experience on all devices.

How can Proton6 help with website design and development solutions?

At Proton6, we have a holistic approach towards any project. We have ample industry experience to handle web site development, web design, e-commerce platforms, and bespoke application and software development.

We set modules/benchmarks for all our projects at different levels, so that deliverables are clear to both clients and our team.

We ensure that we explain our holistic way of working to our clients. At the same time, our team thoroughly breaks down infrastructure, design, development, and delivery processes. To discuss how we can help to make your dream project a success, get in touch today. We would also like to dwell further into our photography discussions 🙂

Why should you invest in custom & responsive website design?

Times have changed and people have moved to mobiles. They love browsing websites on their phones. Smartphone users reached 2.7billion in 2019 (Source: Statista.com)

Beautifully designed responsive websites catch the eye of the people. So, your business needs to have a customised  website design to grab the attention of your potential audience.

Website design plays an important role in improving your online presence. It can increase your ROI and generate leads.

Yes, building a website is an investment but in the future, it can fetch you more conversions.

In this time of COVID 19, where many businesses are getting skeptical in investing further, you can move altogether in a different direction. 

If you are getting hesitant about investing in custom web design, we can help you to decide.

Why is custom and responsive web design worth the investment?

Leave the first impression:

It’s all about branding these days. No matter how good your services are, but if you don’t present them well, you won’t be able to get people to your doors. A template website will not make you stand out from the crowd. As per Hubspot, 90% of online users will leave the website if it’s weakly designed.

However, with customised web design, you can showcase your brand in a different light with eye-catching visuals. A beautifully designed website makes you promote your business more professionally. Make sure your website displays every aspect of your business so that visitors can get the overall idea of your business.

Better user interface :

You might have an amazing website, but if it doesn’t function well, you are going to lose customers for sure. Therefore, you need to hire professionals to make an impact on your website.

Factors that affect your conversion rate :

  • Loading time: Customers will leave a website if it takes too long to load.
  • Navigation: If users are not able to find what they are looking for, they will get irritated and leave you right there.
  • Responsiveness: If your website is not responsive, you could lose the majority of your potential customers, as people view websites that are responsive.

With customized web design, you get full control over these factors. This will help you to retain customers and attract new ones.

Keep your website updated :

With a custom website, you can remain updated with the changing browsing technology. Your visitors will get the best browsing experience and will stick by you.  

Increases ROI:

Web design plays an important part in the business. Customised website design is going to fetch you better ROI and will generate new business. You need to decide, whether you want your website for merely online presence or to empower your business.

Online support of web designers:

Ok, so you have created a website, but you need to update it as per your customer’s need. When you opt for custom website design, our web designing experts can help you to fix any issue regarding your website. Web developers maintain and test your website regularly and ensure everything runs smoothly.

Improves traffic :

Google ranks websites that post regularly, unique and engaging content. SEO plays an important part in the ranking of your website. Also, experts suggest that Google and other search engines prefer responsive websites over other websites.

A beautifully designed website can earn you more clicks and high-quality links. The more the visitors, the more are the chances of growth.

If you want to rank high in the search engines, you need to have a  responsive design for your website.

It’s cost-effective:

You might think about ‘How creating a website can be cost-effective?’. We agree it will be quite expensive, however, these quality website designs will prove to be real cost savers for you. It can save you a lot on maintenance costs.

Targets large mobile audience :

The number of internet users using mobile devices has increased in the past years. The way people access the internet is constantly changing. 

In 2010, 93% of users were accessing the internet via desktops. Whereas, in 2013, 55% of internet users were using the internet via desktops (source: b3multimedia.ie).

Global mobile traffic is expected to increase sevenfold between 2017-2022. As per the April 2019 date, the global mobile population amounted to 4 billion unique users (source: statista.com)

However, these days the majority access the internet via smartphones. So, with a responsive website, you can reach more customers.

Help you stay ahead in competition:

In this competitive world, we are sure you want to stay ahead of your competitors. For this, you require a custom and responsive web design. You need to hire expert web developers who can take your website to the next level.

CMS platforms support responsive designs:

Websites are hosted on many platforms like WordPress, Drupal, Joomla, and more. 

CMS makes site maintenance and updating a lot easier.

As mobile computing is the need of the hour so, these platforms have started using responsive themes too.

Increases customer satisfaction:

Your website might look perfect on the desktop, but when you view it on any mobile device, it won’t display useful information. With responsive design, your website gets optimised for mobiles.

Also, people are being able to browse the entire website and they can share and promote products through social media. Not only this, but it will also give your brand exposure and increase inbound traffic.

Responsive design allows customers to complete product descriptions and promotional offers. This plays an important role in generating leads. 

Responsive design not only makes your website look great but also benefits your business in many ways. For instance, it increases your reach, improves SEO, and can help you in paid advertisements.

You should not think twice about investing in customised website instead, feel free to contact us info@proton6.com. 

We are a web design and development agency. We can provide custom web solutions for your business. Further, we can help you to cater the demands of your audience.

If you opt for custom and responsive website now, you will be setting yourself ready for the next big thing. Soon, you will be able to grab a good market share and propel your business further.