9 Powerful Ways to Design Landing Pages for High Conversion Rate

Powerful Ways to Design Landing Pages

The digital marketing world has a whole new vocabulary and set of concepts. In this scenario, you have to create a landing page that easily fits into your digital marketing strategy.

A landing page is a page that pushes the visitor to take an action. This feature makes it different from other pages of the website. The primary goal of a landing page is to generate more leads and convert them into buyers. Converting visitors into leads is usually accomplished by call-to-action or lead generation forms.

Effective landing pages are used for:

  • Promoting new products
  • Growing subscriber lists or loyal customers
  • Boosting sales and leads
  • Capturing insights and data

Designing an impressive landing page may sound like a simple task but a lot goes in there. The web designers you hire can create landing pages that convert more effectively.

Here are the best practices used for creating an impressive landing page:

1. Keep it short and simple

You should have a clear picture of how you want your landing page to be. If you are clear, it is likely that there will no confusion among your visitors.

An aesthetically appealing design gives an impressive result. An overloaded page doesn’t serve the purpose.

2. Have a user perspective

Even before you start the design, keep your target audience in mind.

You should know:

  • How will your product or service benefit them?
  • What is the USP of your product or service?
  • How will you increase the conversion?

The aforementioned questions help you understand who your target audience is. Further, it will help design the best landing page, depending on the needs as well as their expectations from your company.

Even if they haven’t heard about your service before, if you are able to analyze their online behavior, then you’re already on the right track to create an effective landing page.

3. Engaging content

Content is the king. This is a common phrase but it is true when you are ready to design a landing page. Visual content is important but content also plays an essential role. It has to be powerful.

Be at the other end and in the user’s shoes to understand what he would like. Shape the message that you want to convey in your head and aim for clarity. If you are unable to explain the mission to the users in a simple way, then you may have to reconsider your message.

4. Eye-catchy headlines

When you are working on grammatical error-free content that is presentable as well, make sure the headlines are captivating. These should be the ‘hook or else you may lose your visitor.

You have to make a powerful impression with the headline and it should stand out. Don’t forget that you have to convey the essential message the right way.

The right landing page headline should be:

  • Short and crisp
  • Persuasive and catchy
  • States what problem it solves
  • Conveys a sense of urgency

5. Come up with a powerful CTA

Call-to-action has to be aesthetically impressive and functional. You can experiment with the effect of colors, shapes, sizes, and fonts when it comes to your CTA.

You can become a pro at your CTA button game. Here are tips to follow:

  • Make sure there is a primary CTA. This makes it easy for the visitor to take an action.
  • Use cues that directly point the users towards the call-to-action.Use strong and bright colors that will make the CTA buttons stand out by creating contrast. Take the help of actionable phrases for your CTA. This includes, “Start Now,” and “Get a Free Quote Now.”

6. Responsive design

A responsive landing page offers an experience based on the device having different screen sizes making it ideal for viewing. Here are the benefits of good responsive designs:

  • They provide an optimal experience for the users across the board. This way users can easily navigate the website with minimum resizing and scrolling.
  • Responsiveness enhances the user experience that ultimately results in a positive perception of your brand and business.
  • Responsive layouts are feature-rich
  • Responsive landing pages manage to grab a massive amount of traffic from different devices.
  • Responsive landing pages integrate with the SMM campaigns. You thereby get more leads.
  • The responsive designs reduce the layout complexity.

7. The Right visuals

Visuals enhance the appeal of the landing page. But it has to be meaningful supporting the right text.

Don’t fill the landing page will images and more images. Simplicity is what customers get attracted by and visual content helps in amplifying the conversion rate.

The right visual:

  • Enhances the landing making the message clear.
  • Explain the product and services effectively.
  • Helps in building engagement.

8. Optimize for mobile

Mobile optimization should be a priority for all the landing pages as many visitors browse through their phones. Smartphone users are increasing day by day so they look for a seamless experience across different devices.

Mobile designs should focus on UX. Only then you will be able to deliver exceptional results. Most importantly, Google is serious about mobile updates and considers page speed. This means you have to take care of the optimization aiming for simple, and clear pages.

9. Keep distractions at bay

You will agree that distractions are everywhere and as the attention span of the user is becoming shorter.

It takes a lot to grab the attention of the user and that is why there should be no distraction on the page.

Anything from a banner to a pop-up message, menu to an external link, ensures nothing in the design of the page is not blocking the funnel. This will help you turn your visitors into customers.

Summary

The main purpose of a landing page is to retain visitors and then convert them into buyers and subscribers. Marketers consider it as the most powerful way to gather leads.

When you get your landing page designed in the right way, you manage to make an impressive impression on your users. Follow the aforementioned time and tested strategies that will help you in making the landing page highly converting as well as results-oriented.

Template Design vs Custom Design Website: What’s Better & Why?

Template Design vs Custom Design Website What’s Better & Why

Your business website plays a major role in your brand’s online presence.

A well-designed website gives a good impression to your prospective customers. Not only this, it allows you to nurture your leads thereby resulting in more conversions. Therefore, you can’t afford any website failure or else your customers may bounce off your website.

A website has to be designed to ensure a good user experience. Today’s audience is smart, they judge businesses within seconds. So you obviously want to make a positive first impression.

Have you decided to invest in a new website for your business? Do you prefer a pre-designed template or custom designed? Don’t get confused, we are here to help you with this.

Let’s first understand what is pre-designed and custom-built designs. Then we will move forward with their pros and cons.

Website Templates
A template site is an ideal option if the project is simple. The easiest way to start a website is to set up a WordPress site and apply a template that is purchased from third parties like ThemeForest, Template Monster, or Elegant Themes, etc.

Many website templates have been pre designed by the developers. They can be purchased by third parties for developing websites quickly. The built-in features ultimately weigh down the load speed as well as SEO performance.

The template codes are available to the one who purchases them. There packages that can be installed and configured, they get updated on a regular basis. You sometimes also get technical support for the installation and configuration of the templates.

The major issue with pre-designed templates is that other users also buy the same template that you purchase. Therefore, your website will look quite similar to a few other websites. In this case, standing out becomes a challenging affair.

Pros of Template websites

  • The initial cost of purchasing the template is low. However, customization makes it costly.
  • The overall development time is less. All you have to do is add content, create texts and pictures
  • Quick and cost-effective deployment as hosting service providers give inexpensive plans in order to host a template website
  • High return on investment
  • Easy maintenance as it involves only text and pictures.
  •  
    Cons of Templates

  • No uniqueness as the same pre-designed template is used by other customers as well.
  • You get limited functions and pre-packaged features.
  • No dynamic data is present and that makes the website a little monotonous.
  • Search engines like Google and Bing have certain guidelines but a template can’t satisfy as it is not optimized for SEO.
  •  
    Although templates are created to give the wow effect using design tricks. They have appealing colors, beautiful graphics, and impressive animation. These templates are best for displaying static information but they are helpless when it comes to serving dynamic information like stock prices, sales promotions, etc. Today, websites require functionalities having dynamic data as it is the need of the hour. Besides this, SEO is another major concern. For getting ranked prominently by popular search engines like Google and Bing, they don’t support all elements that include title, meta tags, keywords, etc.

    Next, we move on to the custom-designed website.

    Custom built websites
    A custom-tor made website is tailor-made for your organization. Having a unique design, the functionality adheres to specific requirements. Therefore, it makes it easy for you to stand out from your competition.

    Custom-built websites come with the thought process regarding your target audience, how you want the website to function and how you want the complete website to function.

    Personalized websites are way better than pre-built templates. This is because it is able to optimize the website during creation to allow search engines to read every page. This gives the end-user a more relevant search result going far beyond the keyword research. Therefore the custom-built websites give a better ranking.

    Custom-built designs are responsive regardless of the devices. Building the website from the scratch gives you the opportunity to adjust the pitch. If you are not satisfied with the first draft, you can optimize as per your requirements. Although the cost of these designs is a bit higher and it takes a little longer to build these websites, the final product is amazing.

    Pros of custom-built design:

  • Goal-oriented as custom-built has every function you require.
  • As codes are controlled by a professional team, you can make the changes accordingly.
  • When updated constantly, custom websites are more secure compared to template designs.
  • The custom designs are highly responsive.
  • Being highly flexible, you adjust the website as per your marketing strategies.
  •  
    Cons of custom built website

  • High initial cost
  • For guaranteed responsiveness and high security, it requires a fixed maintenance cost.
  • It may take from a few weeks to months to create a custom-made website.
  •  
    Template design or custom design website: Which one to prefer?
    The obvious answer is custom design.
    Your branding is powerful when the complete website is specifically optimized in a way that it fulfills your requirements while supporting your brand in a consistent way.
    In the nutshell, a website is a very powerful tool when designed in the right manner. But if you have executed it poorly, it may work against you. Regardless of the types of business that you have, custom websites are way better than pre-designed templates in the long run.

    Digital Signage as an Effective Business Tool

    Digital-Signage

    “63% of people report that digital signage catches their attention” – Rich Media Technologies – Outdoor Effectiveness 2016.

    This percentage is significantly higher than TV, Internet and billboard advertising. Retailers are choosing digital signage due to its low cost and flexibility but high impact is the key advantage. Digital signage is essentially the ‘face’ of a store, it familiarises the target audience with the brand and ultimately makes the company more recognisable. With dynamic signs reinforcing brand messages through an immersive experience, retailers are eager to use signage to fully optimise communication with their customers.

    In today’s day and age, when the cost of electronic displays is getting cheaper day-by-day. It makes sense to replace traditional banners and boards with TV Screens of desirable sizes. The conventional printed material are hard to dispose off. It can be fairly expensive to design, print and replace. With a customised and targeting marketing materials being displayed in HD on a TV screen, you can reach out to your customers in a better manner.

    Custom-Build Software & Hardware

    We provide a custom-build software and hardware that fits in any decor and settings. For Example: Office Receptions, Educational institutes, Take-aways, Restaurants, etc. Our hardware solution is plug-and-play which connects to your TV screen using a HDMI and USB ports. So, there are no hassle of managing hundreds of cables. We can design your signage content that can be customised within minutes.

    Though our solution, you can even display your own content, for instance, promotional videos, images, etc.

    Features:

    • Clean, crisp & effective
    • On pocket
    • Update content easily
    • No waiting time
    • Easy to up sell & manage promotions
    • Enhance your customers’ experience
    • Energy efficient
    • No recurring costs with printing & shipping
    • Better for environment – low carbon footprint
    • Increases brand awareness
    • Promotes brand consistency in-case of multiple sites
    • Compliments social media pages& website
    • Higher sales
    • And…looks great!

    Why should you invest in custom & responsive website design?

    Times have changed and people have moved to mobiles. They love browsing websites on their phones. Smartphone users reached 2.7billion in 2019 (Source: Statista.com)

    Beautifully designed responsive websites catch the eye of the people. So, your business needs to have a customised  website design to grab the attention of your potential audience.

    Website design plays an important role in improving your online presence. It can increase your ROI and generate leads.

    Yes, building a website is an investment but in the future, it can fetch you more conversions.

    In this time of COVID 19, where many businesses are getting skeptical in investing further, you can move altogether in a different direction. 

    If you are getting hesitant about investing in custom web design, we can help you to decide.

    Why is custom and responsive web design worth the investment?

    Leave the first impression:

    It’s all about branding these days. No matter how good your services are, but if you don’t present them well, you won’t be able to get people to your doors. A template website will not make you stand out from the crowd. As per Hubspot, 90% of online users will leave the website if it’s weakly designed.

    However, with customised web design, you can showcase your brand in a different light with eye-catching visuals. A beautifully designed website makes you promote your business more professionally. Make sure your website displays every aspect of your business so that visitors can get the overall idea of your business.

    Better user interface :

    You might have an amazing website, but if it doesn’t function well, you are going to lose customers for sure. Therefore, you need to hire professionals to make an impact on your website.

    Factors that affect your conversion rate :

    • Loading time: Customers will leave a website if it takes too long to load.
    • Navigation: If users are not able to find what they are looking for, they will get irritated and leave you right there.
    • Responsiveness: If your website is not responsive, you could lose the majority of your potential customers, as people view websites that are responsive.

    With customized web design, you get full control over these factors. This will help you to retain customers and attract new ones.

    Keep your website updated :

    With a custom website, you can remain updated with the changing browsing technology. Your visitors will get the best browsing experience and will stick by you.  

    Increases ROI:

    Web design plays an important part in the business. Customised website design is going to fetch you better ROI and will generate new business. You need to decide, whether you want your website for merely online presence or to empower your business.

    Online support of web designers:

    Ok, so you have created a website, but you need to update it as per your customer’s need. When you opt for custom website design, our web designing experts can help you to fix any issue regarding your website. Web developers maintain and test your website regularly and ensure everything runs smoothly.

    Improves traffic :

    Google ranks websites that post regularly, unique and engaging content. SEO plays an important part in the ranking of your website. Also, experts suggest that Google and other search engines prefer responsive websites over other websites.

    A beautifully designed website can earn you more clicks and high-quality links. The more the visitors, the more are the chances of growth.

    If you want to rank high in the search engines, you need to have a  responsive design for your website.

    It’s cost-effective:

    You might think about ‘How creating a website can be cost-effective?’. We agree it will be quite expensive, however, these quality website designs will prove to be real cost savers for you. It can save you a lot on maintenance costs.

    Targets large mobile audience :

    The number of internet users using mobile devices has increased in the past years. The way people access the internet is constantly changing. 

    In 2010, 93% of users were accessing the internet via desktops. Whereas, in 2013, 55% of internet users were using the internet via desktops (source: b3multimedia.ie).

    Global mobile traffic is expected to increase sevenfold between 2017-2022. As per the April 2019 date, the global mobile population amounted to 4 billion unique users (source: statista.com)

    However, these days the majority access the internet via smartphones. So, with a responsive website, you can reach more customers.

    Help you stay ahead in competition:

    In this competitive world, we are sure you want to stay ahead of your competitors. For this, you require a custom and responsive web design. You need to hire expert web developers who can take your website to the next level.

    CMS platforms support responsive designs:

    Websites are hosted on many platforms like WordPress, Drupal, Joomla, and more. 

    CMS makes site maintenance and updating a lot easier.

    As mobile computing is the need of the hour so, these platforms have started using responsive themes too.

    Increases customer satisfaction:

    Your website might look perfect on the desktop, but when you view it on any mobile device, it won’t display useful information. With responsive design, your website gets optimised for mobiles.

    Also, people are being able to browse the entire website and they can share and promote products through social media. Not only this, but it will also give your brand exposure and increase inbound traffic.

    Responsive design allows customers to complete product descriptions and promotional offers. This plays an important role in generating leads. 

    Responsive design not only makes your website look great but also benefits your business in many ways. For instance, it increases your reach, improves SEO, and can help you in paid advertisements.

    You should not think twice about investing in customised website instead, feel free to contact us info@proton6.com. 

    We are a web design and development agency. We can provide custom web solutions for your business. Further, we can help you to cater the demands of your audience.

    If you opt for custom and responsive website now, you will be setting yourself ready for the next big thing. Soon, you will be able to grab a good market share and propel your business further.

    How You Can Grow Your Business With 360° Marketing Approach

    Age-old marketing strategies don’t work for businesses of today. You need to be tech-savvy to run the show.

    For this, you need to revamp your business with the latest digital marketing strategies. A broader term used for this is the 360-degree approach.

    Let’s talk about the modern 360° marketing approach and see how it can benefit your business.

    As Humans we like to engage our senses while buying things, we want to touch and feel the product in some cases even smell the product but things have changed rapidly and we all are buying online. However, today most of the purchases are made online after checking reviews.

    Ask yourself a question, if you have not checked online reviews before buying something online.

    Well, we all are sailing in the same boat!

    Let’s dig some numbers and facts:

    Stats show 82% of consumers read online reviews for local businesses. (Source-BIA/Kelsey)

    93% of consumers say online reviews impact their buying decisions

    (Source: Podium)

    Positive reviews help customers trust any business. It generates leads and boosts business google ranking.

    For better customer interaction, you need to understand and track their spending patterns and preferences.

    According to Gartner, less than 10% of companies have a 360-degree view of their customers, and only 5% can use this valuable data effectively.

    If you are facing difficulty in tracking your customers’ journey across multiple channels then the 360-degree view is for you.

    With a 360-degree birds-eye view, you can know your customers better and this will lead to better growth.

    What is a 360-degree view?

    It is collecting customers’ data ranging from basic contact information to their purchases and social media behavior. This is the best way to know your customers inside and out.

    When you have all this valuable data in your hands, you can roll out a plan in the most calculative way.

    Moreover, you can use a 360° digital marketing approach across various media channels like social, content, and more.

    How is the 360 marketing approach different from marketing?

    The goal of both is to generate revenue. But, the 360 marketing approach is putting your message and brand across your audience in a planned and reformed way.

    How can you build a successful 360-degree marketing strategy?

    It doesn’t mean you as a brand have to be present on each media platform, instead, you need to make your audience feel that you are present everywhere. You need to dive deep and select the channel that will work for your business.

    By doing so, you can spend wisely and get effective results from your marketing campaign.

    So, let’s talk about the services that come under our 360° marketing approach?

    Website design / Website development

    Your website is the first impression that you leave on your customers. It is the place, where all your content resides and you communicate with your customers. Beat your competition and enhance your business growth online, contact our web development company for custom solutions.

    How can we help?

    We, at proton6, can design and develop a unique website for you with all the latest features, mobile responsiveness, security, and a good user interface. Also, you get a google complaint site.

    Digital Media Marketing:

    Social Media:

    These days who isn’t on social media? You need to get connected to your audience on various social media platforms such as Facebook, Pinterest, Instagram, Twitter, and more.

    These are the best platforms to build brand awareness, build communities, promote services, and get new customers.

    For instance, if Facebook ads work for your brand then choose Facebook for your 360 marketing campaign.

    Paid Advertising :

    We can help your posts get a good exposure. PPC is a great way to drive traffic to the website in a short span.

    Our PPC ads combined with organic search can help you to reach a large number of target audiences and generate ROI.

    Seo:

    You can grow your brand’s ranking, get more traffic, and generate leads with search engine optimization. With our digital media marketing strategies, we can help your business to reach its right customers.

    Content Curation & Marketing:

    Content gives your brand a voice. You can’t underestimate the power of content. It is a great way to draw organic traffic to your website. How you communicate with your audience via text, video everything matters.

    Email Marketing:

    You can stay in the mind of your consumers by sending them a newsletter. Not only this, but you can also use email marketing for selling products or telling an existing story about your brand.

    Remarketing /Retargeting

    Remarketing is localized on one platform. In this, you can send marketing emails to interact with your site visitors. With our re-engagement tactics like online ad and campaign, we can bring your customer back to your site.

    Retargeting can help you to reach back to your customers who have abandoned your cart but are genuinely interested in your brand.

    Mobile app development :

    People are mostly on their smartphones, so you need a medium to get connected to them on the go. What could be better than a handy mobile app?

    Moreover, via push notification, you can send your offers and messages to your clients.

    To stay ahead in the game, you need an app that is easy to use and has the best features.

    Ecommerce websites and apps:

    Ecommerce websites & apps are best for businesses that sell online. It lets you overcome geographical barriers and help you get valuable insights through CRM.

    With CRM, you can gain a 360-degree view of your customers. Also, you can know a lot more about their buying habits and choices.

    There are many features that you can execute if you have an e-commerce app.

    It will give the upper edge to your business and you will be able to interact with your customers on a personal level. This will help you tailor effective campaigns by which you can target your audience.

    Conversions Tracking & Sales Funnel Analytics

    Marketing sales funnel is a tool that is used in analyzing the analytics of the business. It is a graphical representation of a funnel. The top indicates the number of visitors visiting the landing page, while the next steps show how many took an action. And the bottom of the funnel represents the percentage of visitors that made it to the conversion page.

    Now via analytics, we can see what is working and what’s not, plus what led to sales of the product.

    Business Analysis and Re-defining Business Growth Strategy

    If you want your organisation to grow, you need to have an effective business strategy. This involves a detailed business analysis. Every business works differently.

    We will analyze your business and its needs and accordingly will plan a growth strategy for your business. This will be beneficial for your business in the long run.

    Conclusion :

    If as a business you are in-tune with your customers’ spending patterns and choices, you can more likely serve them better. So go for a 360-degree marketing approach and build relationships and win their trust.

    We can provide all the best marketing solutions for your business ranging from web designing to redefining your business strategy.

    If you are unsure about how to use a 360-degree view of your customers, then you need to get in touch. We can clear every doubt persisting in your mind and define clear direction.

    Get on-board to serve your existing customers with better services and gain new customers too.