How to Sustain Your Business with PPC Advertising in this Economic Crisis

The global economy is impacted severely during COVID 19, we don’t know when things will resume back to normal. It is evident that normal ways of doing business won’t work at this time.

So, to sustain your business you need to find savvy marketing techniques to market your business online.

Whether you are a pro in business or are just a newbie you can’t overlook PPC advertising. It is a great way to generate leads and expand your business.

Now is the right time to consider  PPC advertising for your business.

PPC essential platforms:

Various platforms offer PPC advertisement models, but most known search engines are Bing Ads and Google Ads and social media platforms are Facebook, Twitter, Linkedin, Pinterest.

You might be wondering that ok people might click the ad, but will they buy the product?

According to Statista, Google generated 134.81 billion revenue, and Microsoft rose to 32.5$ billion in 2019 from advertisement, which is pretty convincing why one should invest in paid advertisements on such platforms.

70,000 people search Google every second, and approximately per year, 2 trillion searches are done globally.

Figures are quite fascinating, right?

Keep your worries at bay and opt for PPC advertising. It can be a cost-effective and adaptable way to help your business grow during the pandemic.

How PPC ads can help your business grow?

1. Reach the targeted audience with PPC Ads

This is the best thing about paid advertising on search engines that you get to choose the targeted audience. Now, you might not be able to meet the actual audience because of the pandemic, but you can attract them to buy your services online.

You get to choose where and when your paid search ads will appear based on the time and date, location, keywords, and so much more.

This the flexibility you get when you opt for PPC marketing.

So if you are selling a particular product or service in a specific area you can expand your business globally.

2. PPC advertising acts safeguards from the SEO changes

It is frustrating when you deal with SEO to generate leads for your business because Google creates game-changing updates in SEO all the time.

However, SEO takes a lot of time and patience to show results. If you are frustrated with all the SEO updates and rules you must consider PPC advertising as they don’t change the SEO rules so frequently.

No matter what Google changes in the algorithm, your PPC ads will continue to work without any changes.

3. PPC Increase sales and bring traffic to your website

Now you must be thinking of how PPC can generate sales and bring traffic to your website because only SEO and social media are great at it.

Guess what you are wrong!

PPC ads can generate steady and organic traffic too. In fact, they can give you first-page exposure in less than a week if you are willing to pay a little extra for it.

You will not only be creating brand awareness for your business, but you will also get it recognized among the masses.

Also, it saves a lot of your time marketing the product to the consumers with the right keywords.

4. You only have to pay when someone clicks

The best part about pay per click management services is that you only have to pay to the respective search engine when a customer clicks the ad and lands on either your website or landing page.

The custom CPM model charges on the people who see your ad; therefore, you have to put in a lot of time and money to design the ad to make sure that your advertisement has the highest conversion rate.

But when you use PPC, you are assured that you are paying for those who are interested in your product, and you can use the money to optimize the landing page.

5. Bring out your brand from the silhouette

There are very few marketing strategies that allow you to highly target your audience.

If your business is just getting off the ground or you have a special deal that needs exposure to generate immediate sales, PPC is the best choice for you.

SEO and email marketing would take years to generate steady and high investment. Therefore rather than beating around the bushes and people find your website organically by targeting the audience you can reduce the effort.

6. Track your campaigns with full transparency.

Without any second thoughts, this is one of the most significant benefits of PPC marketing. You can effortlessly track everything with Google Analytics and Google Ads.

You can see in-depth how many people see your campaign and decide what is working for you and not. This will in-turn help you in analysing your business ROI.

7. Attract local customers

Imagine if your customers don’t see your ad, then most probably, they will click on your competitors’ ad and guess what you just lost a customer there!

According to Statista, 75% of the people visit the store if they find it in the search results, and PPC marketing is highly effective for local search.

People who will search for the services in their area can see your ads and you can tell them how to buy your services.

Key Take-Aways

PPC ads can generate fast and retainable results by targeting the right people and making huge profits.

SEO and PPC are two main components of digital marketing and when they are used together, they drive the best possible results.

Running the campaign yourself might lead to certain outcomes like you might exceed your budget or may not be able to achieve the desired results.

Your first PPC campaign may not drive the best results. But once you get the hang of it, it can drive in huge sales.

For this, you need professional help. We at Proton6 are experienced and proficient enough to provide the best ROI value and good leads from the PPC advertising campaigns.

We measure our campaign performance so that we can deliver consistent results to our clients.

Contact us and let’s discuss your requirements.

Skyrocket Your Business with Effective Facebook Advertising

Are you tired of spending more and more money getting a qualified lead?

Or you need some tips to generate more leads for your business?

Well, look no further!
It’s the right time to consider Facebook paid advertising for generating qualified leads.

You must be thinking who uses Facebook in 2020? Because everyone is active on Instagram, Snapchat, and other social media platforms.
Well, you are wrong!!

In 2019, Facebook has generated 98.5 of its revenue from ads (Source-Statista).
Someone is clicking out there right now. It is a social media platform that helps to give you increased ROI continuously.

From the last decade, paid advertisements and social media marketing have taken over the whole advertising game.

And the best platform for advertising your business online is Facebook because, with 2.6 billion active users per month, it stands off. (Source-Statista)

Your businesses can gain a lot of traffic and profits from Facebook advertisements without investing a considerable amount.

Facebook paid ads can do wonders for your lead generating strategy because they let you directly come in contact with your consumers.

If you are starting your business from scratch, Facebook marketing ads are bliss for your business. Also, FB paid ads are not that expensive and can even fit in your tight budget.

Here, we will cover everything you need to know about how to generate conversions through FB ads.

But before jumping directly in it, first, let us understand what FB ads are?

What are Facebook ads?

Facebook ads are advertisements that appear in the news feed of your mobile or desktop when you are on Facebook.
Facebook pairs your Facebook ads content with the trending news and attracts people towards your business.

Now, as we know what Facebook ads are, let us discuss how to optimise your Facebook marketing ads to attract the profitable leads for your business.

1.Increase your Facebook Ad clicking rate :

This is the first thing your consumers view on your FB paid ads, make it attractive so that they click and land on your business page.

Here is how you can make sure that viewers click on your FB paid ads:

a) Use an attractive image:

Ask yourself would you love to click on any Facebook advertisement that has a dull image.
Well no! Also, this doesn’t mean that you have to create something very complicated and not related to your business.

Always remember, keep your ad simple, creative, and relevant. Also, if you want to encourage your users to read the intent, you need to choose something different and important in your headline, as it will just leave them curious and urge them to click your ad.

b) Create a catchy headline:

Always focus on creating a headline that attracts Facebook users; it should be eye-catchy and communicate your business idea.
Your headline should encourage the viewer to read your copy and tell them to take action.

c) Be a pro in detailing:

Always remember to keep in mind that not to use blue or white colour in your Facebook advertising as it will just blend in with the theme colour of Facebook and take off their attention from it.
Always use creative designs, borders and bright colours.

When it comes to facebook, ads always remember to focus on the smallest details as they will pile up in the most excellent effects.

Now, as we have mentioned in detail how we can encourage the viewers to click your Facebook ads, let us discuss how we can convert the viewers into leads?

2. Create a lead generating landing page:

Now, as you have sent your Facebook traffic to your landing page, creating leads is the second thing that you need to take care of. The best way to generate qualified leads is first to attract the business through ads and then nurture them through your landing page, and most likely convert them into final sales.

Here are two essential points to keep in mind for creating an optimized land generation page.

a) Create email gated content:

One of the best ways to generate leads is by email, gating the content. More likely, you will be creating content that will be useful to people like a How-to guide?

Well, it is something that would attract viewers in the real world. So, why don’t you put a pop-up email gate for them?

It is a simple step to keep visitors on your website. All you have to do is ask for their mail address before sharing your valuable piece of content.

b) Hold regular contests:

Create Facebook ads where you hold contests for your viewers and offer an attractive prize. It is one of the most significant ways to get conversions.

It is important to optimise them cleverly and offer the right kind of prize.
You can include gifts such as gift cards or any of your products.
You can run your Facebook advertisements for like 2-4 weeks and then choose the winner.

3.Target your audience appropriately:

Facebook advertising is best because it comes with an option to choose your targeted audience. And because of it, it is worth investing in Facebook ads.

You can target the audience based on their recent activity, for example, engaged recently. Facebook has made it simple for its users to advertise their business.

With mind-blowing Facebook ads targeting, you can find what kind of audience is coming in contact with your business and getting engaged with your ads.

Facebook ads manager not only target your existing audience but also focus a similar audience that shares the same interests, demographics, and categories.

While you target your audience based on age, don’t forget to target them on the basis of interests, likes, changes on their timeline.

Key Take away:

Facebook ads impeccable results is the sole reason why big companies rely on social media to promote their business.

Hopefully, we were able to give you some valuable to ace your Facebook advertising game.

We @proton6 can help you create engaging and high click rate Facebook ads.

Our social media experts will study your audience, their likes, and dislikes. After a thorough analysis, we will come up with an effective campaign that will grab attention and will sell for sure.

Contact us today 0121 296 4626 and let’s take things further.

Digital Marketing Trends 2020

Top Digital Marketing Trends and Techniques


The digital marketing landscape is evolving in this world 2020 at such a fast pace, that it is the survival of the fittest. Those who don’t evolve with the industry will stay behind. To put it in simple terms, the things that worked a couple of months back or even maybe a month back won’t work now. That’s how fast the industry is evolving.

Do you want to know the digital marketing trends 2020?

Voice is taking over:

The number of blogs on the internet is 1 billion compared to the number of people on planet Earth, which is roughly 7 billion. To put things into perspective that is one blog for 7 people in the entire world. This is just another example to show you that the old way of doing things does not work anymore. It’s an entirely different game in 2020. 

Voice is going to take over the industry. 

Statistics reveal that half of the searches are entirely voiced at the moment. It’s high time that brands start optimising more for voice than the general search is going to die in the near future.  It’s as simple as saying would I rather ask Alexa to order me a pizza or would I type it in search. This, my friends, is the future and it’s already happening!

UX Matters:

Customers who have received a bad experience are more likely to purchase from a competitor. At the end of the day what matters is the experience that your customer is getting. How much friction are they experiencing while buying the product? How easy is it to purchase from your website? These little things make the entire customer experience. UX should be right there on top for any brand that wants to thrive in 2020. What does your customer actually feel once they’ve bought from you? What experience are they getting? How much value you are providing the customer? 

Business Sustainability = Customer LTV (Life Time Value). 

Influencer marketing has hit an all-time low:

The ROI on influencer marketing is on a downward spiral. This means that the price of influencer promotions will be lower in 2020 with the drop in return.

Educational content still works:

People want to be educated or informed of the product or be given value before they make that decision to make the purchase. The most effective way to do this is by using bite-sized educational video content to sell your product. So, when the customer feels that they are getting value out of it, they are more likely to buy from you.

Underpriced attention

The brands that make use of underpriced attention are going to win big in 2020. In simple terms, if everyone is going after the same gold mines, there is not enough gold for everyone. This is what raises the prices of ad placements on Facebook, Google, and Instagram. It’s just a case of supply and demand effect. There is so much space and search for the number of people bidding on these platforms, hence higher prices and lower ROI.

Advertising platforms like Spotify, SoundCloud are extremely underpriced compared to platforms like Google search and Facebook. The brands that can make the right creative for their audience on these platforms will make a greater return on investment in 2020. Choosing the right digital marketing services agency can help you with the best digital trends of 2020 to follow and to grow your business exponentially.

Why do businesses need to invest in digital marketing during the recession?

COVID-19 outbreak has triggered fear among businesses worldwide. 

Business owners have started thinking twice before spending on any business services. Some are also moving towards cost-cutting in every sphere, be it employment or expenditure.

We all know Covid19 has impacted the present economic situation but is it going to stay the same. Well no, as coronavirus subsides, things will surely get back to normal.

If you as a business owner, are thinking to step back from digital marketing, then you need to think twice. Your marketing cannot take a back seat; you need to be in the market to attract more customers.  Potential clients will be soon browsing and looking for your services soon. So, it’s not the time to fret, use this opportunity to make your digital marketing game stronger.

Read along to know different ways to boost up your digital marketing, when your competitors will be hesitant to invest in it.

Digital marketing services that can help you sustain in recession

  1. PPC Ads
  2. Email marketing
  3. SEO
  4. Content marketing
  5. Social media marketing

PPC:

Why choose PPC ads?

  • With PPC ads, you can reach people you want at your preferred time.
  • You can display your ads on specific websites, also at the top of the search engine results. Moreover, you can go for Google Ads, Bing, and LinkedIn PPC Ads platforms.
  • Paid ads have 11.38% CTR on Google (Source: Sparktoro, 2019).
  • Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Source: Craig McConnel PPC Stats)
  • PPC campaigns are performing great even in this pandemic and they produce quicker results as compared to other digital marketing services.

Email marketing:

  • It is one of the cost-effective conversions of rich forms of digital marketing.
  • Email marketing lets you send multiple emails to multiple clients. You can also use automated software like Mailchimp to send emails if you have less than 2000 subscribers.
  • You can divide your clients into existing, old, new clients, and send messages accordingly.
  • In this quarantine time, you can reach out to your existing customers and make an offer to their family and friends. This way, you will be able to extend your network.
  • Statista reported 3.9 billion email users globally and the figure is expected to reach 4.3 billion in 2023. (Source: Statista 2020)
  • As per DMA, 2019 you can get an average return of $42 on every $1.(Source: DMA, 2019

Search engine optimization:

SEO is known to produce great results once you have researched the market phrases and keywords thoroughly.

  • It is an expensive digital marketing strategy but ensures great benefits.
  • Local search engine optimization helps many businesses generate more targeted traffic.
  •  After everything gets normal, you will start getting bulk traffic, and your search volume will return to a good number if you keep up your SEO efforts.
  • As per Hubspot, organic search results in 94% of all web traffic, and the first position on Google search results has a 34% click-through rate for desktop and 35% percent for mobile. 
  •  Also, 75% of internet users never scroll beyond the first page of the search engines. (Source: Junto, 2017).

Social media marketing:

We all know that out of sight is out of mind.

  • 42% of the world’s population uses social media, and this makes 3 billion users. ( source-Statista)
  • It is the best way to keep in touch with your existing customers and spread your message to your new audience.
  • It doesn’t generate instant results, but consistent marketing efforts promise good returns.
  • According to GlobalWebIndex, 54% of social browsers use social media to research products. 
  • Due to the enormous reach, you cannot ignore social media marketing. Moreover, can use several social media platforms like Instagram, Facebook, Twitter, and LinkedIn to advertise your services.

App downloads and software:

  • Building an app alone is not enough, you need to find ways to market it, otherwise, your hard work will go down the drain.
  • You can adopt both free and paid ways to promote your apps and software.
  •  Start posting about your new release on your social media because most of your audience are smartphone users.
  • Even paid marketing such as PPC ads, affiliate marketing would work great for your app.

How to market in this recession period?

Marketing automation:

  • You can plan and schedule your emails, social media, blog posts through automation. This saves your time and helps you to focus on other aspects of your business.
  • Tools such as Mailchimp, Hubspot work great for email marketing. 
  • Try sending personalized and targeted messages to your customers. Keep in touch with your customers through your social media channels.
  • You can test your email subject lines and see what works for you. Moreover, test various messages and send the best performing campaign to your audience. 
  • Hootsuite allows you to schedule your social media posts.

Content production:

  • It is best to be in touch with your customers. You can share your innovations, achievements, or your client stories. 
  • Moreover, keep your customers updated about your business and services. Also, you can try various content marketing campaigns to attract more customers.

Go Social:

  • Your customers review your products on various platforms like Facebook, Twitter, LinkedIn, and more. So, you need to be active on every platform.
  • Engage with your customers, listen to them, and contribute in a valuable and appropriate way. 

Get in front of your potential customers:

  • You need to build your brand awareness to reach more customers to your website. 
  • Focus on creating high-quality content that people will share and you will get more exposure.
  • Also, it’s time to revisit your content and give it a fresh look so that it ranks high in search engines.

Focus on driving conversions:

  • Revisit your website and check your case studies and reviews. Take the valuable content and promote it into your stories and social media posts. Also, you can revamp your existing website as small changes can create a big impact.

Measure your marketing analytics:

You need to measure how many leads you generate, your upsells, sales numbers.

For all this, you can try Google analytics and measure your performance. It will help you to come up with new strategies that you can implement to generate more leads.

The digital marketing world is vast and you need to be innovative and experimental to see the results. Try the above mentioned digital marketing strategies and see what works for your business.

If your site is facing traffic issues, don’t panic, just review your marketing options online, set a budget & review the best techniques. We can help you rank high in google searches. Moreover, if you need digital marketing agency assistance, contact us by dropping us a message at info@proton6.com. We will walk you through different digital marketing recent trends, and it won’t be a hassle for you anymore.

How You Can Grow Your Business With 360° Marketing Approach

Age-old marketing strategies don’t work for businesses of today. You need to be tech-savvy to run the show.

For this, you need to revamp your business with the latest digital marketing strategies. A broader term used for this is the 360-degree approach.

Let’s talk about the modern 360° marketing approach and see how it can benefit your business.

As Humans we like to engage our senses while buying things, we want to touch and feel the product in some cases even smell the product but things have changed rapidly and we all are buying online. However, today most of the purchases are made online after checking reviews.

Ask yourself a question, if you have not checked online reviews before buying something online.

Well, we all are sailing in the same boat!

Let’s dig some numbers and facts:

Stats show 82% of consumers read online reviews for local businesses. (Source-BIA/Kelsey)

93% of consumers say online reviews impact their buying decisions

(Source: Podium)

Positive reviews help customers trust any business. It generates leads and boosts business google ranking.

For better customer interaction, you need to understand and track their spending patterns and preferences.

According to Gartner, less than 10% of companies have a 360-degree view of their customers, and only 5% can use this valuable data effectively.

If you are facing difficulty in tracking your customers’ journey across multiple channels then the 360-degree view is for you.

With a 360-degree birds-eye view, you can know your customers better and this will lead to better growth.

What is a 360-degree view?

It is collecting customers’ data ranging from basic contact information to their purchases and social media behavior. This is the best way to know your customers inside and out.

When you have all this valuable data in your hands, you can roll out a plan in the most calculative way.

Moreover, you can use a 360° digital marketing approach across various media channels like social, content, and more.

How is the 360 marketing approach different from marketing?

The goal of both is to generate revenue. But, the 360 marketing approach is putting your message and brand across your audience in a planned and reformed way.

How can you build a successful 360-degree marketing strategy?

It doesn’t mean you as a brand have to be present on each media platform, instead, you need to make your audience feel that you are present everywhere. You need to dive deep and select the channel that will work for your business.

By doing so, you can spend wisely and get effective results from your marketing campaign.

So, let’s talk about the services that come under our 360° marketing approach?

Website design / Website development

Your website is the first impression that you leave on your customers. It is the place, where all your content resides and you communicate with your customers. Beat your competition and enhance your business growth online, contact our web development company for custom solutions.

How can we help?

We, at proton6, can design and develop a unique website for you with all the latest features, mobile responsiveness, security, and a good user interface. Also, you get a google complaint site.

Digital Media Marketing:

Social Media:

These days who isn’t on social media? You need to get connected to your audience on various social media platforms such as Facebook, Pinterest, Instagram, Twitter, and more.

These are the best platforms to build brand awareness, build communities, promote services, and get new customers.

For instance, if Facebook ads work for your brand then choose Facebook for your 360 marketing campaign.

Paid Advertising :

We can help your posts get a good exposure. PPC is a great way to drive traffic to the website in a short span.

Our PPC ads combined with organic search can help you to reach a large number of target audiences and generate ROI.

Seo:

You can grow your brand’s ranking, get more traffic, and generate leads with search engine optimization. With our digital media marketing strategies, we can help your business to reach its right customers.

Content Curation & Marketing:

Content gives your brand a voice. You can’t underestimate the power of content. It is a great way to draw organic traffic to your website. How you communicate with your audience via text, video everything matters.

Email Marketing:

You can stay in the mind of your consumers by sending them a newsletter. Not only this, but you can also use email marketing for selling products or telling an existing story about your brand.

Remarketing /Retargeting

Remarketing is localized on one platform. In this, you can send marketing emails to interact with your site visitors. With our re-engagement tactics like online ad and campaign, we can bring your customer back to your site.

Retargeting can help you to reach back to your customers who have abandoned your cart but are genuinely interested in your brand.

Mobile app development :

People are mostly on their smartphones, so you need a medium to get connected to them on the go. What could be better than a handy mobile app?

Moreover, via push notification, you can send your offers and messages to your clients.

To stay ahead in the game, you need an app that is easy to use and has the best features.

Ecommerce websites and apps:

Ecommerce websites & apps are best for businesses that sell online. It lets you overcome geographical barriers and help you get valuable insights through CRM.

With CRM, you can gain a 360-degree view of your customers. Also, you can know a lot more about their buying habits and choices.

There are many features that you can execute if you have an e-commerce app.

It will give the upper edge to your business and you will be able to interact with your customers on a personal level. This will help you tailor effective campaigns by which you can target your audience.

Conversions Tracking & Sales Funnel Analytics

Marketing sales funnel is a tool that is used in analyzing the analytics of the business. It is a graphical representation of a funnel. The top indicates the number of visitors visiting the landing page, while the next steps show how many took an action. And the bottom of the funnel represents the percentage of visitors that made it to the conversion page.

Now via analytics, we can see what is working and what’s not, plus what led to sales of the product.

Business Analysis and Re-defining Business Growth Strategy

If you want your organisation to grow, you need to have an effective business strategy. This involves a detailed business analysis. Every business works differently.

We will analyze your business and its needs and accordingly will plan a growth strategy for your business. This will be beneficial for your business in the long run.

Conclusion :

If as a business you are in-tune with your customers’ spending patterns and choices, you can more likely serve them better. So go for a 360-degree marketing approach and build relationships and win their trust.

We can provide all the best marketing solutions for your business ranging from web designing to redefining your business strategy.

If you are unsure about how to use a 360-degree view of your customers, then you need to get in touch. We can clear every doubt persisting in your mind and define clear direction.

Get on-board to serve your existing customers with better services and gain new customers too.