Ecommerce Predictions: Trends to Watch for in 2021

Ecommerce Predictions Trends to in 2021

Ecommerce is a constantly changing environment and you all are aware of the fact. Today, companies are becoming more and more tech-oriented so that they can be in the competitive race and win over maximum customers. Trends are shifting in a way how customers are purchasing products in every corner of the globe.

If you have been keeping up with ecommerce analytics, you know how ecommerce is growing. There is a lot that will make the future of ecommerce exciting.

We are here to help you know what are the predictions and how the ecommerce future will look like.

AI chatbots will be everywhere

Chatbots answer the general questions while handling basic sales tasks making it easy for ecommerce companies. Although it is still early to talk about but AI-based chatbots are taking over.

The chatbot will be a must in every ecommerce business. A business without a chatbot will be like a business without a Facebook page.

So, in the near future, the increasing presence of chatbots will be more efficient in handling various customer needs.

Voice commerce on the rise

Many have already started relying a lot on Amazon Echo, Alexa, and Google Assistant. They are helping from waking them to purchasing new products.

Voice commerce sales are expected to reach $40 billion by the year 2022.

Google and Amazon are encouraging regional languages in the virtual assistant devices and this is helping customers to buy more.

Here is how the ecommerce companies are getting prepared for voice queries:

● Content optimization to boost the chances of appearing in voice searches.
● Offer voice-based navigation to the customers.
● Make sure your products can be bought with a simple voice command.

Omnichannel Shopping

Omnichannel shopping is all set to provide the customers with a seamless experience across diverse channels as well as devices.

With more and more people using their mobile devices nowadays, the total number of omnichannel is expected to increase this year.

Here is how ecommerce companies are expected to deliver a seamless omnichannel experience:

Optimize your mobile devices to improve responsiveness and create Progressive web applications (PWA).

Personalize the customer experience every step of the way. Go for diverse purchase options like:

● Buy online, pick-up from store
● Choose home delivery or get doorstep delivery

Visual commerce will get bigger and better

Visual commerce will include 3-D images and not just product pages. This will help in enticing the customer and allowing them to get converted into leads.

This is how you can also leverage ecommerce:

● Create 360 images or videos of the best product or service.
● Invest in a visual search tool so that products can be easily searched using an image.
● Create visual shopping ads on Pinterest.
● Repurpose user-generated content on different product pages.

The Physical and Digital Merge

Location-based marketing techniques like geo-fencing can leverage smartphone data to target messaging for customers. This is helpful for the ones that are near the real-world business location. Attire stores can take the best advantage of this type of marketing. This encourages the customers to visit the store and try clothes for their size and fit.

Physical stores should provide a clear path for shoppers so that they seamlessly transition from store to their digital device. Also, the physical retail stores should be active on all social media platforms and have their websites. The key is to create an interesting in-store experience and find the ideal balance between self-service via technology and face-to-face interaction.

Influencers will eventually become brand partners

Influencer marketing in the ecommerce world has become popular because it manages to reach a wider audience. Although many eCommerce website design and development companies have tapped this option and have been successful in making more sales.

How can a ecommerce company take advantage of influencers:

● Make a complete list of micro and macro influencers that are ready to advertise your brand.
● Build a strong relationship with the influencers by providing them with free merchandise.
● Allow them to create promotions the way they want.
● Experimenting is a must. Take help of stories and Instagram reels as they are becoming viral nowadays.

Get ready for the future

Ecommerce trends are all set to dominate the industry. As a business owner and entrepreneur, you should be prepared to adopt the latest trends as soon as possible. This year voice commerce, omnichannel, AI chatbots, visual commerce, the physical and digital merge will remain prevalent. Go digital and don’t wait too long else you will miss out on a lot of things.

Skyrocket Your Business with Effective Facebook Advertising

Are you tired of spending more and more money getting a qualified lead?

Or you need some tips to generate more leads for your business?

Well, look no further!
It’s the right time to consider Facebook paid advertising for generating qualified leads.

You must be thinking who uses Facebook in 2020? Because everyone is active on Instagram, Snapchat, and other social media platforms.
Well, you are wrong!!

In 2019, Facebook has generated 98.5 of its revenue from ads (Source-Statista).
Someone is clicking out there right now. It is a social media platform that helps to give you increased ROI continuously.

From the last decade, paid advertisements and social media marketing have taken over the whole advertising game.

And the best platform for advertising your business online is Facebook because, with 2.6 billion active users per month, it stands off. (Source-Statista)

Your businesses can gain a lot of traffic and profits from Facebook advertisements without investing a considerable amount.

Facebook paid ads can do wonders for your lead generating strategy because they let you directly come in contact with your consumers.

If you are starting your business from scratch, Facebook marketing ads are bliss for your business. Also, FB paid ads are not that expensive and can even fit in your tight budget.

Here, we will cover everything you need to know about how to generate conversions through FB ads.

But before jumping directly in it, first, let us understand what FB ads are?

What are Facebook ads?

Facebook ads are advertisements that appear in the news feed of your mobile or desktop when you are on Facebook.
Facebook pairs your Facebook ads content with the trending news and attracts people towards your business.

Now, as we know what Facebook ads are, let us discuss how to optimise your Facebook marketing ads to attract the profitable leads for your business.

1.Increase your Facebook Ad clicking rate :

This is the first thing your consumers view on your FB paid ads, make it attractive so that they click and land on your business page.

Here is how you can make sure that viewers click on your FB paid ads:

a) Use an attractive image:

Ask yourself would you love to click on any Facebook advertisement that has a dull image.
Well no! Also, this doesn’t mean that you have to create something very complicated and not related to your business.

Always remember, keep your ad simple, creative, and relevant. Also, if you want to encourage your users to read the intent, you need to choose something different and important in your headline, as it will just leave them curious and urge them to click your ad.

b) Create a catchy headline:

Always focus on creating a headline that attracts Facebook users; it should be eye-catchy and communicate your business idea.
Your headline should encourage the viewer to read your copy and tell them to take action.

c) Be a pro in detailing:

Always remember to keep in mind that not to use blue or white colour in your Facebook advertising as it will just blend in with the theme colour of Facebook and take off their attention from it.
Always use creative designs, borders and bright colours.

When it comes to facebook, ads always remember to focus on the smallest details as they will pile up in the most excellent effects.

Now, as we have mentioned in detail how we can encourage the viewers to click your Facebook ads, let us discuss how we can convert the viewers into leads?

2. Create a lead generating landing page:

Now, as you have sent your Facebook traffic to your landing page, creating leads is the second thing that you need to take care of. The best way to generate qualified leads is first to attract the business through ads and then nurture them through your landing page, and most likely convert them into final sales.

Here are two essential points to keep in mind for creating an optimized land generation page.

a) Create email gated content:

One of the best ways to generate leads is by email, gating the content. More likely, you will be creating content that will be useful to people like a How-to guide?

Well, it is something that would attract viewers in the real world. So, why don’t you put a pop-up email gate for them?

It is a simple step to keep visitors on your website. All you have to do is ask for their mail address before sharing your valuable piece of content.

b) Hold regular contests:

Create Facebook ads where you hold contests for your viewers and offer an attractive prize. It is one of the most significant ways to get conversions.

It is important to optimise them cleverly and offer the right kind of prize.
You can include gifts such as gift cards or any of your products.
You can run your Facebook advertisements for like 2-4 weeks and then choose the winner.

3.Target your audience appropriately:

Facebook advertising is best because it comes with an option to choose your targeted audience. And because of it, it is worth investing in Facebook ads.

You can target the audience based on their recent activity, for example, engaged recently. Facebook has made it simple for its users to advertise their business.

With mind-blowing Facebook ads targeting, you can find what kind of audience is coming in contact with your business and getting engaged with your ads.

Facebook ads manager not only target your existing audience but also focus a similar audience that shares the same interests, demographics, and categories.

While you target your audience based on age, don’t forget to target them on the basis of interests, likes, changes on their timeline.

Key Take away:

Facebook ads impeccable results is the sole reason why big companies rely on social media to promote their business.

Hopefully, we were able to give you some valuable to ace your Facebook advertising game.

We @proton6 can help you create engaging and high click rate Facebook ads.

Our social media experts will study your audience, their likes, and dislikes. After a thorough analysis, we will come up with an effective campaign that will grab attention and will sell for sure.

Contact us today 0121 296 4626 and let’s take things further.

5 Things to Consider During Your eCommerce Website Development

Who doesn’t want to trade 24×7 and 365 days a year? The only answer is to trade online using an eCommerce platform. Ecommerce website development can be a complex process unless you are street smart and pick up the right eCommerce Website Design & Development Agency.

Agencies should be able to break down complex challenging processes involved in the completion of your eCommerce project.

There is an old saying that one should learn from others’ failures. I was involved in an eCommerce business selling ladies handbags, purses and accessories (more than 14+ years ago). We had to wrap up the company within a year. I want to make a few recommendations based on my personal experiences and technical expertise.

Let’s dive in.

The Right Platform:

Ecommerce platforms are essentially software packages that enable you and your end-user to perform various sales-related activities.

These activities can be on the user front end or back end that controls stock and warehouse management. There are various eCommerce packages that are easily available in the market, e.g. Shopify, WooCommerce, and open-cart etc.

Selecting an eCommerce platform depends on your business operation requirements, eCommerce platform budget, and business scalability. Once you have made your operational requirements clear to your eCommerce development agency, they should be able to select the right platform for your business.

User-Focused and Responsive Designs:

You have specific products and services to sell, be 100% clear about your target market. Once you know your target market, your eCommerce platform should cater to the end-users name, but at the same, it should highlight your product or service to full potential.

With the ease of access to the internet, there has been a massive surge in content consumption on mobile devices (Mobiles, tablets, gaming consoles etc.) and this brings challenges of content optimisation for all devices. Robust implementation of responsive design can make your website accessible to masses and provide a better user experience.

Website Usability:

Your end-user should be at the heart of everything you plan for the eCommerce website. Firstly the utmost critical factor is page load speed. Ensure that the developers are continually improving page load speed. Slower Page load speed results in bad user experience and generates a lack of confidence.

Slower page load speed could be due to many factors like heavy images, Hosting Server Spec issues, and lousy coding etc.

In addition to the above factors ensure that the overall buying process is sleek. Functions like product search and check out should be seamless and blazing fast.

Payment Gateways:

There are plenty of payment options available for the end-user to pay. Always ensure that you pick up the one that infuses confidence in the customer and provides them choices for payment gateways.

On the other hand, be careful with your percentages that payment gateway companies charge you.

Depending on your annual turnover, you can pick up some solutions like Paypal, Stripe, Bank payment gateways, Payment gateways companies (Worldpay, Paymentsense etc).

Proton6 works closely with payment processing companies like Paymentsense with good experience in integrating third party payment gateways.

Security:

Security should be paramount when it comes to eCommerce websites. We are dealing with financial transactions, credit/debit card details, important personal information if your clients. If your client is trusting you with their information as an eCommerce vendor, it is your responsibility to ensure that you have all possible security measures in place.

SSL, firewall, Anti-malware, Antivirus, PCI Compliance, Real-Time Bot Detection, and Robust Password Setup, these are a few of the primary measures you should have in place.

Educating your customers about the measures that you have put in place will infuse confidence. Furthermore, you can also create security help, video for clients so that they can ensure correct processes are followed while creating and saving passwords and usernames.

Conclusion:

I have given you the main ingredients to cook your eCommerce business, and I am 100% certain the given recipe is going to make it successful for you. I could have gone for more but just wanted to focus on the critical points.

If you can get these basics nailed you are on to a winner for sure. The selection of knowledgeable and experienced eCommerce development agencies is a must. Agencies should be able to break down all complex processes to your team and implement it with best practices.

Agencies should be thoroughly well-versed eCommerce platforms, server infrastructure, and future support and maintenance.

Finally, your chosen eCommerce and web development agency should have future scalability to newer eCommerce versions and mobile apps.

As I mentioned earlier, I could only cover five main points related to eCommerce. If you would like to discuss your bespoke eCommerce project on one to one basis, do not hesitate to drop a line on info@proton6.com or call on 0121 2964636

 

 

 

 

 

 

 

 

It’s Time to Move to Bespoke Software Applications for Your Business

Get bespoke software applications and revive your age-old process & profit margins

Pandemic might have slowed our pace, but we can’t let our business suffer. It’s time to speed up and get the right resources for your business.

Running a business nowadays is not a cakewalk. You have to be consistent and adopt new technologies and software to serve your customers better.

You can either upgrade your business by getting off-the-shelf applications or investing in bespoke software applications.

What is bespoke software?

You might have heard about bespoke software development, but might not know its advantages. Moreover, why does your business need it?

Bespoke software is the tailor-made software that is customized to meet the requirements of the client. Bespoke applications are user-friendly and more effective and streamline all business processes.

What could be better than serving your clients, which they want!

Bespoke software not only covers the bases but also lets you do complex tasks. It is quite a cheaper, efficient solution which will serve you in the long run.

Let’s look at the advantages of bespoke applications.

Why do you need bespoke applications for your organisation?

Makes your business unique: It works the way your business works. The IT industry can’t work the same way as the restaurant industry. So, you require software that is specially customized for your business and provides a great user experience.

Scalability and flexibility: Off-the-shelf applications usually target conventional businesses. But, if you are innovative enough and want to offer something unique to your audience, then bespoke software is for you.

Security: Bespoke software is more secure then off-shelf applications. Hackers are quite familiar with the working of these ready-made products, so there are more chances of breaching it. But, you can’t feel 100% secure while using this software. Also, you can contact our software developers for additional security measures.

Complete ownership: You get the complete ownership of the product and the intellectual property stays with you. You can change the developers anytime and hire new ones.

Support: Custom applications are always backed up by the technical support team. As the technical team is involved in the development, it resolves any pertaining issue. You need to worry as high technical support will be provided for your own software.

Streamlines the business: In large organisations, it helps in streamlining various operations. For instance, many functionalities like human resources, inventory management, content management are processed by the custom software. Many apps like CRM, ERP are developed on custom software.

Easy integration: Sometimes, you have to integrate one department operation with another, here where bespoke applications come to play. You can optimize your process by integrating several ready-made solutions into one system without losing data. Customized software development makes integration and data exchange a lot easier.

Customize your application: Bespoke software can deliver mobile solutions for Android, iOS, and Windows Phone. As per your requirements, you can integrate geo-location, analytics, payment system, and other features in your app.

Competitive Edge: Having your bespoke software applications give you an upper edge over your competitors.

Moreover, you will be able to meet the demands of your customers uniquely. This will let you stand out as a brand.

Cost: It might seem that custom software is more expensive than the existing market software. But, if you want to modify your system, then you have to pay hidden and supplementary costs. However, in the case of customised software development, you have to pay for your requirements according to the detailed SRS document. There is no hidden cost as everything is planned and decided beforehand by the vendor.

Pay as per your need: Software doesn’t have unnecessary features. Moreover, you pay for the features you require. But, the same is not the case with ready-made solutions, here you are charged for the features that you don’t require.

Examples of Bespoke Software

  • Content Management System (CMS);
  • Business Process Automation System;
  • Customer Relationship Management (CRM);
  • Automated Invoicing;
  • Company-Facing / Customer-Facing Web Portals;
  • ERP Software Systems.

Amazon, eBay, etc.

These two e-commerce giants have developed their bespoke software for their business. This makes them unique and they can give their customers a better user experience.

You might think to get ready-made products as lucrative, but what about those unnecessary functions? They won’t speed up your operations, instead, they will slow them down.

Moreover, with on-the shelf-market software, you won’t be able to meet your company’s needs.

Concluding

Investing in bespoke software development will pay you in the long run. Not only this, but it will also make you stand out from your competitors.

After being aware of the advantages, we hope you have decided to develop bespoke software for your business. If you are in search of a reliable software development company for developing the same for you, then you can get in contact with proton6.com or email us at info@proton6.com.

We harbor skilled and experienced developers who can help you in developing unique custom software. So far, we have helped many professionals to skyrocket their business with the right software solutions.

WooCommerce – A perfect eCommerce solution for startups and established businesses

Our life revolves around the internet. Starting from choosing a destination to ordering a pizza online.

COVID -19 might have kept us at a distance, but thanks to the internet we are still connected. Many people are trying online shopping due to the present scenario to safeguard themselves.

It is one in a million opportunity for you as an entrepreneur to move your business online or redesign your existing online store.

Why should you take your business online?

Let’s take a look at two people. One is Matt, and the other is Denver. Matt and Denver started their business at the same time. Gradually, Denver moved his retail business online and got many new customers and earned good profits. Whereas, Matt stuck to his old store and soon got lost in the game.

So, you need to act Like Denver and take the right steps for your business before it’s too late.

People love shopping online, the way things are presented allures them, also it saves a lot of time.

eCommerce solutions are the need of the hour. It takes your business to new people, despite the geographical boundaries.

You can sell your services and products from a single location, and you don’t have to present physically. Also, by pacing up your search engine game, you can land well in search engines.

Single eStore will do all and keep your business operational cost low.

It gives access to information that can validate your buying decisions. i.e Online reviews.

  • Stats show that by the year 2021, retail e-commerce sales will reach $4.9 trillion (ShopifyPlus,2019)
  • There are between 12m to 24m eCommerce sites in the world (Source:99firms-eCommerce-statistics)
  • Amazon got 44% of all US eCommerce sales in 2017 (Source:99firms)
  • 85% of customers conduct online research before purchasing online.

Stats make it clear how much potential eCommerce website has. If you are getting confused about choosing the eCommerce platform for your store.

You can join the eCommerce bandwagon with WooCommerce!

With WooCommerce, you can build your eCommerce store using WordPress. It is a plugin for WordPress. If you want to create your eCommerce store, then you need to install the WooCommerce plugin.

It turns WordPress operating system into a full eCommerce store.

WooCommerce was launched in 2011, and today has become the most popular eCommerce platform. According to Builtwire, this platform has more than 3.8 million users.

The USP of WooCommerce is it’s user-friendly, loaded with powerful features and various customisation options.

Why is WooCommerce so popular among entrepreneurs?

  • It’s free and the underlying WordPress software is also free.
  • WooCommerce is open-source.
  • It’s easy to use as compared to Shopify.
  • You can easily add “plugins” to get new functionality to your store.
  • It is secure.
  • Works on all devices.
  • You can choose a theme for your eCommerce website development, and you don’t need to be a technical geek to install. Also, try choosing a theme that is mobile friendly and offers a mobile-friendly store management system.

What can you sell on WooCommerce?

You can sell almost anything on WooCommerce like Amazon. Not only this, but it also lets you sell digital products, or charge for appointments, services, reservations, etc.

How to set up a WooCommerce store on WordPress?

  • Purchase WordPress hosting and domain name. Hosting will cost $10/month for small stores and $50/month for big stores. For domain, you need to pay $10/year.
  • Install WordPress.
  • After installing WordPress, now you need to install the WooCommerce plugin. Once you have a setup wizard, you will get a working eCommerce store.
  • Customise your store by adding new plugins and choosing themes for your store.

Now, Let’s look at some features of WooCommerce that make it the best choice for entrepreneurs and startups.

eCommerce website store development services - WooCommerce

Easy to use :

If you are familiar with WordPress, then it will be easy for you to learn WooCommerce.

Third-Party Integration

You need other services and tools to run the eCommerce store such as email marketing and social media tools. WooCommerce can be integrated with MailChimp.

Perfect eCommerce Solution for Startups – WooCommerce, WooCommerce – A perfect eCommerce solution for startups and established businesses

Scalability and Growth :

Make sure your eCommerce platform is compatible with your business. You need to choose an eCommerce platform that gives you the leverage to grow.

WooCommerce lets you choose the hosting provider and other server specifications ( server size, storage, processor, and bandwidth).

Extensions & Add-ons:

WooCommerce offers features like product creation, CSV import of a catalog, management of payment methods, customers, discounts, coupons, and more.

You can add various extensions and add-ons to extend WooCommerce capabilities.

Payment Gateways:

WooCommerce offers various payment gateways like Paypal and Stripe for free. However, Authorize.Net, Amazon Payments, or Braintree will cost you nearly $100/year.

Shipping :

WooCommerce allows you to set your shipping costs according to several parameters: size and weight of products, local and international delivery, etc.

Multilingual eCommerce store :

You need to install WPML which will cost $29 for the first year and $21 for consecutive years. Also, you get the option to pay $195 for once.

Customize for your location: You can set the currency, language, and measurement units (inches, centimeters, or anything else).

No limits: As WooCommerce is open-source, so you can modify and customize it the way you want. You get complete control, you can add unlimited products and users, and also take unlimited orders.

Powered by trust: WooCommerce is regularly audited by Sucuri, an industry leader in security.

Google Ads Campaign:

Google Shopping Ads are one of the ways by which you can advertise your product on Google. They contain an image with title, short description, and reviews. These ads are targeted as sponsored ads.

You can create your google smart shopping campaign with Google Ads for WooCommerce.

For this, you need to hire professionals that can manage ad creation, targeting, bidding, budget allocation, sales, and conversions across all Google networks.

Proton6 experts can help you create google smart shopping campaigns with ease.

Cost to Run a WooCommerce Store

After installing the free plugin, you would need a good hosting provider. Now, if you opt for a paid theme, then you have to pay anywhere between $30-$300 and even more.

Most of the plugins are free, but for some, you need to pay on an average of $50. Also, the cost might increase if you go for bigger hosting plans and add-ons.

With WooCommerce, create a unique eCommerce store & give an amazing navigation experience to your customers.

Are you still wondering whether you should opt for WooCommerce? Well, give it a try, contact the best eCommerce SEO Services Agency and see for yourself what difference it makes in your sales and brand visibility.