Are you tired of spending more and more money getting a qualified lead?
Or you need some tips to generate more leads for your business?
Well, look no further!
It’s the right time to consider Facebook paid advertising for generating qualified leads.
You must be thinking who uses Facebook in 2020? Because everyone is active on Instagram, Snapchat, and other social media platforms.
Well, you are wrong!!
In 2019, Facebook has generated 98.5 of its revenue from ads (Source-Statista).
Someone is clicking out there right now. It is a social media platform that helps to give you increased ROI continuously.
From the last decade, paid advertisements and social media marketing have taken over the whole advertising game.
And the best platform for advertising your business online is Facebook because, with 2.6 billion active users per month, it stands off. (Source-Statista)
Your businesses can gain a lot of traffic and profits from Facebook advertisements without investing a considerable amount.
Facebook paid ads can do wonders for your lead generating strategy because they let you directly come in contact with your consumers.
If you are starting your business from scratch, Facebook marketing ads are bliss for your business. Also, FB paid ads are not that expensive and can even fit in your tight budget.
Here, we will cover everything you need to know about how to generate conversions through FB ads.
But before jumping directly in it, first, let us understand what FB ads are?
What are Facebook ads?
Facebook ads are advertisements that appear in the news feed of your mobile or desktop when you are on Facebook.
Facebook pairs your Facebook ads content with the trending news and attracts people towards your business.
Now, as we know what Facebook ads are, let us discuss how to optimise your Facebook marketing ads to attract the profitable leads for your business.
1.Increase your Facebook Ad clicking rate :
This is the first thing your consumers view on your FB paid ads, make it attractive so that they click and land on your business page.
Here is how you can make sure that viewers click on your FB paid ads:
a) Use an attractive image:
Ask yourself would you love to click on any Facebook advertisement that has a dull image.
Well no! Also, this doesn’t mean that you have to create something very complicated and not related to your business.
Always remember, keep your ad simple, creative, and relevant. Also, if you want to encourage your users to read the intent, you need to choose something different and important in your headline, as it will just leave them curious and urge them to click your ad.
b) Create a catchy headline:
Always focus on creating a headline that attracts Facebook users; it should be eye-catchy and communicate your business idea.
Your headline should encourage the viewer to read your copy and tell them to take action.
c) Be a pro in detailing:
Always remember to keep in mind that not to use blue or white colour in your Facebook advertising as it will just blend in with the theme colour of Facebook and take off their attention from it.
Always use creative designs, borders and bright colours.
When it comes to facebook, ads always remember to focus on the smallest details as they will pile up in the most excellent effects.
Now, as we have mentioned in detail how we can encourage the viewers to click your Facebook ads, let us discuss how we can convert the viewers into leads?
2. Create a lead generating landing page:
Now, as you have sent your Facebook traffic to your landing page, creating leads is the second thing that you need to take care of. The best way to generate qualified leads is first to attract the business through ads and then nurture them through your landing page, and most likely convert them into final sales.
Here are two essential points to keep in mind for creating an optimized land generation page.
a) Create email gated content:
One of the best ways to generate leads is by email, gating the content. More likely, you will be creating content that will be useful to people like a How-to guide?
Well, it is something that would attract viewers in the real world. So, why don’t you put a pop-up email gate for them?
It is a simple step to keep visitors on your website. All you have to do is ask for their mail address before sharing your valuable piece of content.
b) Hold regular contests:
Create Facebook ads where you hold contests for your viewers and offer an attractive prize. It is one of the most significant ways to get conversions.
It is important to optimise them cleverly and offer the right kind of prize.
You can include gifts such as gift cards or any of your products.
You can run your Facebook advertisements for like 2-4 weeks and then choose the winner.
3.Target your audience appropriately:
Facebook advertising is best because it comes with an option to choose your targeted audience. And because of it, it is worth investing in Facebook ads.
You can target the audience based on their recent activity, for example, engaged recently. Facebook has made it simple for its users to advertise their business.
With mind-blowing Facebook ads targeting, you can find what kind of audience is coming in contact with your business and getting engaged with your ads.
Facebook ads manager not only target your existing audience but also focus a similar audience that shares the same interests, demographics, and categories.
While you target your audience based on age, don’t forget to target them on the basis of interests, likes, changes on their timeline.
Key Take away:
Facebook ads impeccable results is the sole reason why big companies rely on social media to promote their business.
Hopefully, we were able to give you some valuable to ace your Facebook advertising game.
We @proton6 can help you create engaging and high click rate Facebook ads.
Our social media experts will study your audience, their likes, and dislikes. After a thorough analysis, we will come up with an effective campaign that will grab attention and will sell for sure.
Contact us today 0121 296 4626 and let’s take things further.