9 Powerful Ways to Design Landing Pages for High Conversion Rate

Powerful Ways to Design Landing Pages

The digital marketing world has a whole new vocabulary and set of concepts. In this scenario, you have to create a landing page that easily fits into your digital marketing strategy.

A landing page is a page that pushes the visitor to take an action. This feature makes it different from other pages of the website. The primary goal of a landing page is to generate more leads and convert them into buyers. Converting visitors into leads is usually accomplished by call-to-action or lead generation forms.

Effective landing pages are used for:

  • Promoting new products
  • Growing subscriber lists or loyal customers
  • Boosting sales and leads
  • Capturing insights and data

Designing an impressive landing page may sound like a simple task but a lot goes in there. The web designers you hire can create landing pages that convert more effectively.

Here are the best practices used for creating an impressive landing page:

1. Keep it short and simple

You should have a clear picture of how you want your landing page to be. If you are clear, it is likely that there will no confusion among your visitors.

An aesthetically appealing design gives an impressive result. An overloaded page doesn’t serve the purpose.

2. Have a user perspective

Even before you start the design, keep your target audience in mind.

You should know:

  • How will your product or service benefit them?
  • What is the USP of your product or service?
  • How will you increase the conversion?

The aforementioned questions help you understand who your target audience is. Further, it will help design the best landing page, depending on the needs as well as their expectations from your company.

Even if they haven’t heard about your service before, if you are able to analyze their online behavior, then you’re already on the right track to create an effective landing page.

3. Engaging content

Content is the king. This is a common phrase but it is true when you are ready to design a landing page. Visual content is important but content also plays an essential role. It has to be powerful.

Be at the other end and in the user’s shoes to understand what he would like. Shape the message that you want to convey in your head and aim for clarity. If you are unable to explain the mission to the users in a simple way, then you may have to reconsider your message.

4. Eye-catchy headlines

When you are working on grammatical error-free content that is presentable as well, make sure the headlines are captivating. These should be the ‘hook or else you may lose your visitor.

You have to make a powerful impression with the headline and it should stand out. Don’t forget that you have to convey the essential message the right way.

The right landing page headline should be:

  • Short and crisp
  • Persuasive and catchy
  • States what problem it solves
  • Conveys a sense of urgency

5. Come up with a powerful CTA

Call-to-action has to be aesthetically impressive and functional. You can experiment with the effect of colors, shapes, sizes, and fonts when it comes to your CTA.

You can become a pro at your CTA button game. Here are tips to follow:

  • Make sure there is a primary CTA. This makes it easy for the visitor to take an action.
  • Use cues that directly point the users towards the call-to-action.Use strong and bright colors that will make the CTA buttons stand out by creating contrast. Take the help of actionable phrases for your CTA. This includes, “Start Now,” and “Get a Free Quote Now.”

6. Responsive design

A responsive landing page offers an experience based on the device having different screen sizes making it ideal for viewing. Here are the benefits of good responsive designs:

  • They provide an optimal experience for the users across the board. This way users can easily navigate the website with minimum resizing and scrolling.
  • Responsiveness enhances the user experience that ultimately results in a positive perception of your brand and business.
  • Responsive layouts are feature-rich
  • Responsive landing pages manage to grab a massive amount of traffic from different devices.
  • Responsive landing pages integrate with the SMM campaigns. You thereby get more leads.
  • The responsive designs reduce the layout complexity.

7. The Right visuals

Visuals enhance the appeal of the landing page. But it has to be meaningful supporting the right text.

Don’t fill the landing page will images and more images. Simplicity is what customers get attracted by and visual content helps in amplifying the conversion rate.

The right visual:

  • Enhances the landing making the message clear.
  • Explain the product and services effectively.
  • Helps in building engagement.

8. Optimize for mobile

Mobile optimization should be a priority for all the landing pages as many visitors browse through their phones. Smartphone users are increasing day by day so they look for a seamless experience across different devices.

Mobile designs should focus on UX. Only then you will be able to deliver exceptional results. Most importantly, Google is serious about mobile updates and considers page speed. This means you have to take care of the optimization aiming for simple, and clear pages.

9. Keep distractions at bay

You will agree that distractions are everywhere and as the attention span of the user is becoming shorter.

It takes a lot to grab the attention of the user and that is why there should be no distraction on the page.

Anything from a banner to a pop-up message, menu to an external link, ensures nothing in the design of the page is not blocking the funnel. This will help you turn your visitors into customers.

Summary

The main purpose of a landing page is to retain visitors and then convert them into buyers and subscribers. Marketers consider it as the most powerful way to gather leads.

When you get your landing page designed in the right way, you manage to make an impressive impression on your users. Follow the aforementioned time and tested strategies that will help you in making the landing page highly converting as well as results-oriented.

Ecommerce Predictions: Trends to Watch for in 2021

Ecommerce Predictions Trends to in 2021

Ecommerce is a constantly changing environment and you all are aware of the fact. Today, companies are becoming more and more tech-oriented so that they can be in the competitive race and win over maximum customers. Trends are shifting in a way how customers are purchasing products in every corner of the globe.

If you have been keeping up with ecommerce analytics, you know how ecommerce is growing. There is a lot that will make the future of ecommerce exciting.

We are here to help you know what are the predictions and how the ecommerce future will look like.

AI chatbots will be everywhere

Chatbots answer the general questions while handling basic sales tasks making it easy for ecommerce companies. Although it is still early to talk about but AI-based chatbots are taking over.

The chatbot will be a must in every ecommerce business. A business without a chatbot will be like a business without a Facebook page.

So, in the near future, the increasing presence of chatbots will be more efficient in handling various customer needs.

Voice commerce on the rise

Many have already started relying a lot on Amazon Echo, Alexa, and Google Assistant. They are helping from waking them to purchasing new products.

Voice commerce sales are expected to reach $40 billion by the year 2022.

Google and Amazon are encouraging regional languages in the virtual assistant devices and this is helping customers to buy more.

Here is how the ecommerce companies are getting prepared for voice queries:

● Content optimization to boost the chances of appearing in voice searches.
● Offer voice-based navigation to the customers.
● Make sure your products can be bought with a simple voice command.

Omnichannel Shopping

Omnichannel shopping is all set to provide the customers with a seamless experience across diverse channels as well as devices.

With more and more people using their mobile devices nowadays, the total number of omnichannel is expected to increase this year.

Here is how ecommerce companies are expected to deliver a seamless omnichannel experience:

Optimize your mobile devices to improve responsiveness and create Progressive web applications (PWA).

Personalize the customer experience every step of the way. Go for diverse purchase options like:

● Buy online, pick-up from store
● Choose home delivery or get doorstep delivery

Visual commerce will get bigger and better

Visual commerce will include 3-D images and not just product pages. This will help in enticing the customer and allowing them to get converted into leads.

This is how you can also leverage ecommerce:

● Create 360 images or videos of the best product or service.
● Invest in a visual search tool so that products can be easily searched using an image.
● Create visual shopping ads on Pinterest.
● Repurpose user-generated content on different product pages.

The Physical and Digital Merge

Location-based marketing techniques like geo-fencing can leverage smartphone data to target messaging for customers. This is helpful for the ones that are near the real-world business location. Attire stores can take the best advantage of this type of marketing. This encourages the customers to visit the store and try clothes for their size and fit.

Physical stores should provide a clear path for shoppers so that they seamlessly transition from store to their digital device. Also, the physical retail stores should be active on all social media platforms and have their websites. The key is to create an interesting in-store experience and find the ideal balance between self-service via technology and face-to-face interaction.

Influencers will eventually become brand partners

Influencer marketing in the ecommerce world has become popular because it manages to reach a wider audience. Although many eCommerce website design and development companies have tapped this option and have been successful in making more sales.

How can a ecommerce company take advantage of influencers:

● Make a complete list of micro and macro influencers that are ready to advertise your brand.
● Build a strong relationship with the influencers by providing them with free merchandise.
● Allow them to create promotions the way they want.
● Experimenting is a must. Take help of stories and Instagram reels as they are becoming viral nowadays.

Get ready for the future

Ecommerce trends are all set to dominate the industry. As a business owner and entrepreneur, you should be prepared to adopt the latest trends as soon as possible. This year voice commerce, omnichannel, AI chatbots, visual commerce, the physical and digital merge will remain prevalent. Go digital and don’t wait too long else you will miss out on a lot of things.