How to Sustain Your Business with PPC Advertising in this Economic Crisis

The global economy is impacted severely during COVID 19, we don’t know when things will resume back to normal. It is evident that normal ways of doing business won’t work at this time.

So, to sustain your business you need to find savvy marketing techniques to market your business online.

Whether you are a pro in business or are just a newbie you can’t overlook PPC advertising. It is a great way to generate leads and expand your business.

Now is the right time to consider  PPC advertising for your business.

PPC essential platforms:

Various platforms offer PPC advertisement models, but most known search engines are Bing Ads and Google Ads and social media platforms are Facebook, Twitter, Linkedin, Pinterest.

You might be wondering that ok people might click the ad, but will they buy the product?

According to Statista, Google generated 134.81 billion revenue, and Microsoft rose to 32.5$ billion in 2019 from advertisement, which is pretty convincing why one should invest in paid advertisements on such platforms.

70,000 people search Google every second, and approximately per year, 2 trillion searches are done globally.

Figures are quite fascinating, right?

Keep your worries at bay and opt for PPC advertising. It can be a cost-effective and adaptable way to help your business grow during the pandemic.

How PPC ads can help your business grow?

1. Reach the targeted audience with PPC Ads

This is the best thing about paid advertising on search engines that you get to choose the targeted audience. Now, you might not be able to meet the actual audience because of the pandemic, but you can attract them to buy your services online.

You get to choose where and when your paid search ads will appear based on the time and date, location, keywords, and so much more.

This the flexibility you get when you opt for PPC marketing.

So if you are selling a particular product or service in a specific area you can expand your business globally.

2. PPC advertising acts safeguards from the SEO changes

It is frustrating when you deal with SEO to generate leads for your business because Google creates game-changing updates in SEO all the time.

However, SEO takes a lot of time and patience to show results. If you are frustrated with all the SEO updates and rules you must consider PPC advertising as they don’t change the SEO rules so frequently.

No matter what Google changes in the algorithm, your PPC ads will continue to work without any changes.

3. PPC Increase sales and bring traffic to your website

Now you must be thinking of how PPC can generate sales and bring traffic to your website because only SEO and social media are great at it.

Guess what you are wrong!

PPC ads can generate steady and organic traffic too. In fact, they can give you first-page exposure in less than a week if you are willing to pay a little extra for it.

You will not only be creating brand awareness for your business, but you will also get it recognized among the masses.

Also, it saves a lot of your time marketing the product to the consumers with the right keywords.

4. You only have to pay when someone clicks

The best part about pay per click management services is that you only have to pay to the respective search engine when a customer clicks the ad and lands on either your website or landing page.

The custom CPM model charges on the people who see your ad; therefore, you have to put in a lot of time and money to design the ad to make sure that your advertisement has the highest conversion rate.

But when you use PPC, you are assured that you are paying for those who are interested in your product, and you can use the money to optimize the landing page.

5. Bring out your brand from the silhouette

There are very few marketing strategies that allow you to highly target your audience.

If your business is just getting off the ground or you have a special deal that needs exposure to generate immediate sales, PPC is the best choice for you.

SEO and email marketing would take years to generate steady and high investment. Therefore rather than beating around the bushes and people find your website organically by targeting the audience you can reduce the effort.

6. Track your campaigns with full transparency.

Without any second thoughts, this is one of the most significant benefits of PPC marketing. You can effortlessly track everything with Google Analytics and Google Ads.

You can see in-depth how many people see your campaign and decide what is working for you and not. This will in-turn help you in analysing your business ROI.

7. Attract local customers

Imagine if your customers don’t see your ad, then most probably, they will click on your competitors’ ad and guess what you just lost a customer there!

According to Statista, 75% of the people visit the store if they find it in the search results, and PPC marketing is highly effective for local search.

People who will search for the services in their area can see your ads and you can tell them how to buy your services.

Key Take-Aways

PPC ads can generate fast and retainable results by targeting the right people and making huge profits.

SEO and PPC are two main components of digital marketing and when they are used together, they drive the best possible results.

Running the campaign yourself might lead to certain outcomes like you might exceed your budget or may not be able to achieve the desired results.

Your first PPC campaign may not drive the best results. But once you get the hang of it, it can drive in huge sales.

For this, you need professional help. We at Proton6 are experienced and proficient enough to provide the best ROI value and good leads from the PPC advertising campaigns.

We measure our campaign performance so that we can deliver consistent results to our clients.

Contact us and let’s discuss your requirements.

Why do businesses need to invest in digital marketing during the recession?

COVID-19 outbreak has triggered fear among businesses worldwide. 

Business owners have started thinking twice before spending on any business services. Some are also moving towards cost-cutting in every sphere, be it employment or expenditure.

We all know Covid19 has impacted the present economic situation but is it going to stay the same. Well no, as coronavirus subsides, things will surely get back to normal.

If you as a business owner, are thinking to step back from digital marketing, then you need to think twice. Your marketing cannot take a back seat; you need to be in the market to attract more customers.  Potential clients will be soon browsing and looking for your services soon. So, it’s not the time to fret, use this opportunity to make your digital marketing game stronger.

Read along to know different ways to boost up your digital marketing, when your competitors will be hesitant to invest in it.

Digital marketing services that can help you sustain in recession

  1. PPC Ads
  2. Email marketing
  3. SEO
  4. Content marketing
  5. Social media marketing


Why choose PPC ads?

  • With PPC ads, you can reach people you want at your preferred time.
  • You can display your ads on specific websites, also at the top of the search engine results. Moreover, you can go for Google Ads, Bing, and LinkedIn PPC Ads platforms.
  • Paid ads have 11.38% CTR on Google (Source: Sparktoro, 2019).
  • Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Source: Craig McConnel PPC Stats)
  • PPC campaigns are performing great even in this pandemic and they produce quicker results as compared to other digital marketing services.

Email marketing:

  • It is one of the cost-effective conversions of rich forms of digital marketing.
  • Email marketing lets you send multiple emails to multiple clients. You can also use automated software like Mailchimp to send emails if you have less than 2000 subscribers.
  • You can divide your clients into existing, old, new clients, and send messages accordingly.
  • In this quarantine time, you can reach out to your existing customers and make an offer to their family and friends. This way, you will be able to extend your network.
  • Statista reported 3.9 billion email users globally and the figure is expected to reach 4.3 billion in 2023. (Source: Statista 2020)
  • As per DMA, 2019 you can get an average return of $42 on every $1.(Source: DMA, 2019

Search engine optimization:

SEO is known to produce great results once you have researched the market phrases and keywords thoroughly.

  • It is an expensive digital marketing strategy but ensures great benefits.
  • Local search engine optimization helps many businesses generate more targeted traffic.
  •  After everything gets normal, you will start getting bulk traffic, and your search volume will return to a good number if you keep up your SEO efforts.
  • As per Hubspot, organic search results in 94% of all web traffic, and the first position on Google search results has a 34% click-through rate for desktop and 35% percent for mobile. 
  •  Also, 75% of internet users never scroll beyond the first page of the search engines. (Source: Junto, 2017).

Social media marketing:

We all know that out of sight is out of mind.

  • 42% of the world’s population uses social media, and this makes 3 billion users. ( source-Statista)
  • It is the best way to keep in touch with your existing customers and spread your message to your new audience.
  • It doesn’t generate instant results, but consistent marketing efforts promise good returns.
  • According to GlobalWebIndex, 54% of social browsers use social media to research products. 
  • Due to the enormous reach, you cannot ignore social media marketing. Moreover, can use several social media platforms like Instagram, Facebook, Twitter, and LinkedIn to advertise your services.

App downloads and software:

  • Building an app alone is not enough, you need to find ways to market it, otherwise, your hard work will go down the drain.
  • You can adopt both free and paid ways to promote your apps and software.
  •  Start posting about your new release on your social media because most of your audience are smartphone users.
  • Even paid marketing such as PPC ads, affiliate marketing would work great for your app.

How to market in this recession period?

Marketing automation:

  • You can plan and schedule your emails, social media, blog posts through automation. This saves your time and helps you to focus on other aspects of your business.
  • Tools such as Mailchimp, Hubspot work great for email marketing. 
  • Try sending personalized and targeted messages to your customers. Keep in touch with your customers through your social media channels.
  • You can test your email subject lines and see what works for you. Moreover, test various messages and send the best performing campaign to your audience. 
  • Hootsuite allows you to schedule your social media posts.

Content production:

  • It is best to be in touch with your customers. You can share your innovations, achievements, or your client stories. 
  • Moreover, keep your customers updated about your business and services. Also, you can try various content marketing campaigns to attract more customers.

Go Social:

  • Your customers review your products on various platforms like Facebook, Twitter, LinkedIn, and more. So, you need to be active on every platform.
  • Engage with your customers, listen to them, and contribute in a valuable and appropriate way. 

Get in front of your potential customers:

  • You need to build your brand awareness to reach more customers to your website. 
  • Focus on creating high-quality content that people will share and you will get more exposure.
  • Also, it’s time to revisit your content and give it a fresh look so that it ranks high in search engines.

Focus on driving conversions:

  • Revisit your website and check your case studies and reviews. Take the valuable content and promote it into your stories and social media posts. Also, you can revamp your existing website as small changes can create a big impact.

Measure your marketing analytics:

You need to measure how many leads you generate, your upsells, sales numbers.

For all this, you can try Google analytics and measure your performance. It will help you to come up with new strategies that you can implement to generate more leads.

The digital marketing world is vast and you need to be innovative and experimental to see the results. Try the above mentioned digital marketing strategies and see what works for your business.

If your site is facing traffic issues, don’t panic, just review your marketing options online, set a budget & review the best techniques. We can help you rank high in google searches. Moreover, if you need digital marketing agency assistance, contact us by dropping us a message at We will walk you through different digital marketing recent trends, and it won’t be a hassle for you anymore.