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How responsive web design can improve SEO of your site?

Are you still thinking about whether you need a responsive design for your website or not? Let me tell you, it is no longer a choice, it has become a necessity to sustain in the competitive digital world.

Improve your site’s SEO with responsive user-friendly designing

Most people prefer to use smartphones and tablets for browsing websites and if they don’t get a better experience on your website they will surely abandon you.

There are millions and millions of websites, but are they all responsive? The answer is simply no. The fact is that they are not aware of what a responsive website can do to their business.

But, you don’t have to leave any stone unturned in your business growth. For this, match the pace of the competitive world and adopt new ways of custom web development to serve your customers better.

With responsive web design, you don’t have to create separate versions of the mobile and PC of your site. Your site will adapt to whatever screen size your viewers are using and will display the content in a readable way.

Since Google announced that it is moving to more mobile-focused indexing. Responsive web design has become the hottest trend in the online world. Now, SEOs should not only be restricted to the PC version but cover the mobile version too.

Here in this blog, we will discuss how responsive web design can impact SEO.

Why is responsive web design good for SEO?

Here are some important factors:

Lower Bounce Rate

Google receives 1.6 billion unique visitors a month and this makes it the most popular search engine.

What Google does is, it sends users to sites that are helpful. If users land on your site and find it hard to navigate, they will bounce back from your site and this drops your ranking.

Google makes a note of this and won’t send users to a site that has a high bounce rate.

With a responsive design, there are fewer chances that visitors will leave, as they will get all the content they need in a readable way.

Also, if you will give top-notch user experience to your users, you will have repeated users and more leads.

Duplicate Content

Google crawlers need direction from SEOs in order to understand which pages are vital for the site.

If you go for a separate mobile version website, you will usually face duplicate content problems. Despite having different URLs for your mobile and desktop site, they will have the same content.

If you have the same content at two places on the web, your visitors can land on the wrong version of your site.

By optimising your site via responsive web design you are placing all content in one place. The content will be the same and display evenly regardless of the users of the devices.

Recommended by Google

Google stated it ranks sites optimized for mobile higher in mobile searches. It has a separate index for mobile content. As this index is smaller, so if your website is responsive there are high chances that it will rank higher in mobile searches.

Link Building

A responsive website will give you an upper edge over your competitors. As the link to your main site will be the same as your mobile site.

As the mobile usage rises and webmasters start linking to mobile sites, your website can be backed from mobile as well as the main site. This way you will have a stronger backlink profile.

Page Loading Time

Your site can rank higher in Google if it loads as fast as possible. So it will be fruitful for you to make your site load faster to rank higher.

When there is more than one version of a website, a request by a mobile browser is sent to the server. However, in responsive web design, no such query is sent to the server. Moreover, responsive websites load faster than others.

Social Media Sharing

It helps in building an audience and increasing a fan base. Well, having a mobile responsive design will make it easier for your visitors to share content on social media. This will in return fetch you more visitors.

Having good traffic will make Google know that your website could be trusted which is a good thing for your site.

If your site is unresponsive, then visitors will get frustrated while navigating social sharing buttons and will leave your site.

Improve SEO with other Search Engines

Other search engines also favor responsive web design. Bing is the second-highest-ranking search engines prefer responsive websites. So, if a user uses a search engine other than Google, then also if your site is responsive it will rank.

Effective Content Marketing

Content marketing can increase traffic and improve your brand’s visibility. Responsive web design can make content marketing easier.

It can eliminate the need of creating different content for mobile and desktop versions. Moreover, content gets displayed in a standardised way regardless of the device used.

It will look good and appear the same on other devices.

Cost-effective

If you don’t have to spend much on PPC ads and digital marketing you have a responsive site. It is a cost-effective way to boost your SERPS ranking.

Planning beforehand is of utmost importance if you want to incorporate a responsive web design. So, carefully plan and figure out how you want your website to look.

After all, this will help you in attaining your long-term SEO goals. Don’t overlook responsive web design while creating websites and upgrading.

Switching over to responsive web design will take time, but it will be a positive move towards a bright future.You need proficient web designers to create an innovative design for your website.

We are an innovative web design and development company that helps you with your web design choices. Firstly, we will analyse your business and your goals and accordingly will come up with a responsive design. Your feedback and suggestions are always welcome.

Let’s work hand in hand to create a website you always wanted to have.

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Why do businesses need to invest in digital marketing during the recession?

COVID-19 outbreak has triggered fear among businesses worldwide. 

Business owners have started thinking twice before spending on any business services. Some are also moving towards cost-cutting in every sphere, be it employment or expenditure.

We all know Covid19 has impacted the present economic situation but is it going to stay the same. Well no, as coronavirus subsides, things will surely get back to normal.

If you as a business owner, are thinking to step back from digital marketing, then you need to think twice. Your marketing cannot take a back seat; you need to be in the market to attract more customers.  Potential clients will be soon browsing and looking for your services soon. So, it’s not the time to fret, use this opportunity to make your digital marketing game stronger.

Read along to know different ways to boost up your digital marketing, when your competitors will be hesitant to invest in it.

Digital marketing services that can help you sustain in recession

  1. PPC Ads
  2. Email marketing
  3. SEO
  4. Content marketing
  5. Social media marketing

PPC:

Why choose PPC ads?

  • With PPC ads, you can reach people you want at your preferred time.
  • You can display your ads on specific websites, also at the top of the search engine results. Moreover, you can go for Google Ads, Bing, and LinkedIn PPC Ads platforms.
  • Paid ads have 11.38% CTR on Google (Source: Sparktoro, 2019).
  • Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Source: Craig McConnel PPC Stats)
  • PPC campaigns are performing great even in this pandemic and they produce quicker results as compared to other digital marketing services.

Email marketing:

  • It is one of the cost-effective conversions of rich forms of digital marketing.
  • Email marketing lets you send multiple emails to multiple clients. You can also use automated software like Mailchimp to send emails if you have less than 2000 subscribers.
  • You can divide your clients into existing, old, new clients, and send messages accordingly.
  • In this quarantine time, you can reach out to your existing customers and make an offer to their family and friends. This way, you will be able to extend your network.
  • Statista reported 3.9 billion email users globally and the figure is expected to reach 4.3 billion in 2023. (Source: Statista 2020)
  • As per DMA, 2019 you can get an average return of $42 on every $1.(Source: DMA, 2019

Search engine optimization:

SEO is known to produce great results once you have researched the market phrases and keywords thoroughly.

  • It is an expensive digital marketing strategy but ensures great benefits.
  • Local search engine optimization helps many businesses generate more targeted traffic.
  •  After everything gets normal, you will start getting bulk traffic, and your search volume will return to a good number if you keep up your SEO efforts.
  • As per Hubspot, organic search results in 94% of all web traffic, and the first position on Google search results has a 34% click-through rate for desktop and 35% percent for mobile. 
  •  Also, 75% of internet users never scroll beyond the first page of the search engines. (Source: Junto, 2017).

Social media marketing:

We all know that out of sight is out of mind.

  • 42% of the world’s population uses social media, and this makes 3 billion users. ( source-Statista)
  • It is the best way to keep in touch with your existing customers and spread your message to your new audience.
  • It doesn’t generate instant results, but consistent marketing efforts promise good returns.
  • According to GlobalWebIndex, 54% of social browsers use social media to research products. 
  • Due to the enormous reach, you cannot ignore social media marketing. Moreover, can use several social media platforms like Instagram, Facebook, Twitter, and LinkedIn to advertise your services.

App downloads and software:

  • Building an app alone is not enough, you need to find ways to market it, otherwise, your hard work will go down the drain.
  • You can adopt both free and paid ways to promote your apps and software.
  •  Start posting about your new release on your social media because most of your audience are smartphone users.
  • Even paid marketing such as PPC ads, affiliate marketing would work great for your app.

How to market in this recession period?

Marketing automation:

  • You can plan and schedule your emails, social media, blog posts through automation. This saves your time and helps you to focus on other aspects of your business.
  • Tools such as Mailchimp, Hubspot work great for email marketing. 
  • Try sending personalized and targeted messages to your customers. Keep in touch with your customers through your social media channels.
  • You can test your email subject lines and see what works for you. Moreover, test various messages and send the best performing campaign to your audience. 
  • Hootsuite allows you to schedule your social media posts.

Content production:

  • It is best to be in touch with your customers. You can share your innovations, achievements, or your client stories. 
  • Moreover, keep your customers updated about your business and services. Also, you can try various content marketing campaigns to attract more customers.

Go Social:

  • Your customers review your products on various platforms like Facebook, Twitter, LinkedIn, and more. So, you need to be active on every platform.
  • Engage with your customers, listen to them, and contribute in a valuable and appropriate way. 

Get in front of your potential customers:

  • You need to build your brand awareness to reach more customers to your website. 
  • Focus on creating high-quality content that people will share and you will get more exposure.
  • Also, it’s time to revisit your content and give it a fresh look so that it ranks high in search engines.

Focus on driving conversions:

  • Revisit your website and check your case studies and reviews. Take the valuable content and promote it into your stories and social media posts. Also, you can revamp your existing website as small changes can create a big impact.

Measure your marketing analytics:

You need to measure how many leads you generate, your upsells, sales numbers.

For all this, you can try Google analytics and measure your performance. It will help you to come up with new strategies that you can implement to generate more leads.

The digital marketing world is vast and you need to be innovative and experimental to see the results. Try the above mentioned digital marketing strategies and see what works for your business.

If your site is facing traffic issues, don’t panic, just review your marketing options online, set a budget & review the best techniques. We can help you rank high in google searches. Moreover, if you need digital marketing agency assistance, contact us by dropping us a message at info@proton6.com. We will walk you through different digital marketing recent trends, and it won’t be a hassle for you anymore.