Skyrocket Your Business with Effective Facebook Advertising

Are you tired of spending more and more money getting a qualified lead?

Or you need some tips to generate more leads for your business?

Well, look no further!
It’s the right time to consider Facebook paid advertising for generating qualified leads.

You must be thinking who uses Facebook in 2020? Because everyone is active on Instagram, Snapchat, and other social media platforms.
Well, you are wrong!!

In 2019, Facebook has generated 98.5 of its revenue from ads (Source-Statista).
Someone is clicking out there right now. It is a social media platform that helps to give you increased ROI continuously.

From the last decade, paid advertisements and social media marketing have taken over the whole advertising game.

And the best platform for advertising your business online is Facebook because, with 2.6 billion active users per month, it stands off. (Source-Statista)

Your businesses can gain a lot of traffic and profits from Facebook advertisements without investing a considerable amount.

Facebook paid ads can do wonders for your lead generating strategy because they let you directly come in contact with your consumers.

If you are starting your business from scratch, Facebook marketing ads are bliss for your business. Also, FB paid ads are not that expensive and can even fit in your tight budget.

Here, we will cover everything you need to know about how to generate conversions through FB ads.

But before jumping directly in it, first, let us understand what FB ads are?

What are Facebook ads?

Facebook ads are advertisements that appear in the news feed of your mobile or desktop when you are on Facebook.
Facebook pairs your Facebook ads content with the trending news and attracts people towards your business.

Now, as we know what Facebook ads are, let us discuss how to optimise your Facebook marketing ads to attract the profitable leads for your business.

1.Increase your Facebook Ad clicking rate :

This is the first thing your consumers view on your FB paid ads, make it attractive so that they click and land on your business page.

Here is how you can make sure that viewers click on your FB paid ads:

a) Use an attractive image:

Ask yourself would you love to click on any Facebook advertisement that has a dull image.
Well no! Also, this doesn’t mean that you have to create something very complicated and not related to your business.

Always remember, keep your ad simple, creative, and relevant. Also, if you want to encourage your users to read the intent, you need to choose something different and important in your headline, as it will just leave them curious and urge them to click your ad.

b) Create a catchy headline:

Always focus on creating a headline that attracts Facebook users; it should be eye-catchy and communicate your business idea.
Your headline should encourage the viewer to read your copy and tell them to take action.

c) Be a pro in detailing:

Always remember to keep in mind that not to use blue or white colour in your Facebook advertising as it will just blend in with the theme colour of Facebook and take off their attention from it.
Always use creative designs, borders and bright colours.

When it comes to facebook, ads always remember to focus on the smallest details as they will pile up in the most excellent effects.

Now, as we have mentioned in detail how we can encourage the viewers to click your Facebook ads, let us discuss how we can convert the viewers into leads?

2. Create a lead generating landing page:

Now, as you have sent your Facebook traffic to your landing page, creating leads is the second thing that you need to take care of. The best way to generate qualified leads is first to attract the business through ads and then nurture them through your landing page, and most likely convert them into final sales.

Here are two essential points to keep in mind for creating an optimized land generation page.

a) Create email gated content:

One of the best ways to generate leads is by email, gating the content. More likely, you will be creating content that will be useful to people like a How-to guide?

Well, it is something that would attract viewers in the real world. So, why don’t you put a pop-up email gate for them?

It is a simple step to keep visitors on your website. All you have to do is ask for their mail address before sharing your valuable piece of content.

b) Hold regular contests:

Create Facebook ads where you hold contests for your viewers and offer an attractive prize. It is one of the most significant ways to get conversions.

It is important to optimise them cleverly and offer the right kind of prize.
You can include gifts such as gift cards or any of your products.
You can run your Facebook advertisements for like 2-4 weeks and then choose the winner.

3.Target your audience appropriately:

Facebook advertising is best because it comes with an option to choose your targeted audience. And because of it, it is worth investing in Facebook ads.

You can target the audience based on their recent activity, for example, engaged recently. Facebook has made it simple for its users to advertise their business.

With mind-blowing Facebook ads targeting, you can find what kind of audience is coming in contact with your business and getting engaged with your ads.

Facebook ads manager not only target your existing audience but also focus a similar audience that shares the same interests, demographics, and categories.

While you target your audience based on age, don’t forget to target them on the basis of interests, likes, changes on their timeline.

Key Take away:

Facebook ads impeccable results is the sole reason why big companies rely on social media to promote their business.

Hopefully, we were able to give you some valuable to ace your Facebook advertising game.

We @proton6 can help you create engaging and high click rate Facebook ads.

Our social media experts will study your audience, their likes, and dislikes. After a thorough analysis, we will come up with an effective campaign that will grab attention and will sell for sure.

Contact us today 0121 296 4626 and let’s take things further.

Why do businesses need to invest in digital marketing during the recession?

COVID-19 outbreak has triggered fear among businesses worldwide. 

Business owners have started thinking twice before spending on any business services. Some are also moving towards cost-cutting in every sphere, be it employment or expenditure.

We all know Covid19 has impacted the present economic situation but is it going to stay the same. Well no, as coronavirus subsides, things will surely get back to normal.

If you as a business owner, are thinking to step back from digital marketing, then you need to think twice. Your marketing cannot take a back seat; you need to be in the market to attract more customers.  Potential clients will be soon browsing and looking for your services soon. So, it’s not the time to fret, use this opportunity to make your digital marketing game stronger.

Read along to know different ways to boost up your digital marketing, when your competitors will be hesitant to invest in it.

Digital marketing services that can help you sustain in recession

  1. PPC Ads
  2. Email marketing
  3. SEO
  4. Content marketing
  5. Social media marketing

PPC:

Why choose PPC ads?

  • With PPC ads, you can reach people you want at your preferred time.
  • You can display your ads on specific websites, also at the top of the search engine results. Moreover, you can go for Google Ads, Bing, and LinkedIn PPC Ads platforms.
  • Paid ads have 11.38% CTR on Google (Source: Sparktoro, 2019).
  • Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Source: Craig McConnel PPC Stats)
  • PPC campaigns are performing great even in this pandemic and they produce quicker results as compared to other digital marketing services.

Email marketing:

  • It is one of the cost-effective conversions of rich forms of digital marketing.
  • Email marketing lets you send multiple emails to multiple clients. You can also use automated software like Mailchimp to send emails if you have less than 2000 subscribers.
  • You can divide your clients into existing, old, new clients, and send messages accordingly.
  • In this quarantine time, you can reach out to your existing customers and make an offer to their family and friends. This way, you will be able to extend your network.
  • Statista reported 3.9 billion email users globally and the figure is expected to reach 4.3 billion in 2023. (Source: Statista 2020)
  • As per DMA, 2019 you can get an average return of $42 on every $1.(Source: DMA, 2019

Search engine optimization:

SEO is known to produce great results once you have researched the market phrases and keywords thoroughly.

  • It is an expensive digital marketing strategy but ensures great benefits.
  • Local search engine optimization helps many businesses generate more targeted traffic.
  •  After everything gets normal, you will start getting bulk traffic, and your search volume will return to a good number if you keep up your SEO efforts.
  • As per Hubspot, organic search results in 94% of all web traffic, and the first position on Google search results has a 34% click-through rate for desktop and 35% percent for mobile. 
  •  Also, 75% of internet users never scroll beyond the first page of the search engines. (Source: Junto, 2017).

Social media marketing:

We all know that out of sight is out of mind.

  • 42% of the world’s population uses social media, and this makes 3 billion users. ( source-Statista)
  • It is the best way to keep in touch with your existing customers and spread your message to your new audience.
  • It doesn’t generate instant results, but consistent marketing efforts promise good returns.
  • According to GlobalWebIndex, 54% of social browsers use social media to research products. 
  • Due to the enormous reach, you cannot ignore social media marketing. Moreover, can use several social media platforms like Instagram, Facebook, Twitter, and LinkedIn to advertise your services.

App downloads and software:

  • Building an app alone is not enough, you need to find ways to market it, otherwise, your hard work will go down the drain.
  • You can adopt both free and paid ways to promote your apps and software.
  •  Start posting about your new release on your social media because most of your audience are smartphone users.
  • Even paid marketing such as PPC ads, affiliate marketing would work great for your app.

How to market in this recession period?

Marketing automation:

  • You can plan and schedule your emails, social media, blog posts through automation. This saves your time and helps you to focus on other aspects of your business.
  • Tools such as Mailchimp, Hubspot work great for email marketing. 
  • Try sending personalized and targeted messages to your customers. Keep in touch with your customers through your social media channels.
  • You can test your email subject lines and see what works for you. Moreover, test various messages and send the best performing campaign to your audience. 
  • Hootsuite allows you to schedule your social media posts.

Content production:

  • It is best to be in touch with your customers. You can share your innovations, achievements, or your client stories. 
  • Moreover, keep your customers updated about your business and services. Also, you can try various content marketing campaigns to attract more customers.

Go Social:

  • Your customers review your products on various platforms like Facebook, Twitter, LinkedIn, and more. So, you need to be active on every platform.
  • Engage with your customers, listen to them, and contribute in a valuable and appropriate way. 

Get in front of your potential customers:

  • You need to build your brand awareness to reach more customers to your website. 
  • Focus on creating high-quality content that people will share and you will get more exposure.
  • Also, it’s time to revisit your content and give it a fresh look so that it ranks high in search engines.

Focus on driving conversions:

  • Revisit your website and check your case studies and reviews. Take the valuable content and promote it into your stories and social media posts. Also, you can revamp your existing website as small changes can create a big impact.

Measure your marketing analytics:

You need to measure how many leads you generate, your upsells, sales numbers.

For all this, you can try Google analytics and measure your performance. It will help you to come up with new strategies that you can implement to generate more leads.

The digital marketing world is vast and you need to be innovative and experimental to see the results. Try the above mentioned digital marketing strategies and see what works for your business.

If your site is facing traffic issues, don’t panic, just review your marketing options online, set a budget & review the best techniques. We can help you rank high in google searches. Moreover, if you need digital marketing agency assistance, contact us by dropping us a message at info@proton6.com. We will walk you through different digital marketing recent trends, and it won’t be a hassle for you anymore.