Template Design vs Custom Design Website: What’s Better & Why?

Template Design vs Custom Design Website What’s Better & Why

Your business website plays a major role in your brand’s online presence.

A well-designed website gives a good impression to your prospective customers. Not only this, it allows you to nurture your leads thereby resulting in more conversions. Therefore, you can’t afford any website failure or else your customers may bounce off your website.

A website has to be designed to ensure a good user experience. Today’s audience is smart, they judge businesses within seconds. So you obviously want to make a positive first impression.

Have you decided to invest in a new website for your business? Do you prefer a pre-designed template or custom designed? Don’t get confused, we are here to help you with this.

Let’s first understand what is pre-designed and custom-built designs. Then we will move forward with their pros and cons.

Website Templates
A template site is an ideal option if the project is simple. The easiest way to start a website is to set up a WordPress site and apply a template that is purchased from third parties like ThemeForest, Template Monster, or Elegant Themes, etc.

Many website templates have been pre designed by the developers. They can be purchased by third parties for developing websites quickly. The built-in features ultimately weigh down the load speed as well as SEO performance.

The template codes are available to the one who purchases them. There packages that can be installed and configured, they get updated on a regular basis. You sometimes also get technical support for the installation and configuration of the templates.

The major issue with pre-designed templates is that other users also buy the same template that you purchase. Therefore, your website will look quite similar to a few other websites. In this case, standing out becomes a challenging affair.

Pros of Template websites

  • The initial cost of purchasing the template is low. However, customization makes it costly.
  • The overall development time is less. All you have to do is add content, create texts and pictures
  • Quick and cost-effective deployment as hosting service providers give inexpensive plans in order to host a template website
  • High return on investment
  • Easy maintenance as it involves only text and pictures.
    Cons of Templates

  • No uniqueness as the same pre-designed template is used by other customers as well.
  • You get limited functions and pre-packaged features.
  • No dynamic data is present and that makes the website a little monotonous.
  • Search engines like Google and Bing have certain guidelines but a template can’t satisfy as it is not optimized for SEO.
    Although templates are created to give the wow effect using design tricks. They have appealing colors, beautiful graphics, and impressive animation. These templates are best for displaying static information but they are helpless when it comes to serving dynamic information like stock prices, sales promotions, etc. Today, websites require functionalities having dynamic data as it is the need of the hour. Besides this, SEO is another major concern. For getting ranked prominently by popular search engines like Google and Bing, they don’t support all elements that include title, meta tags, keywords, etc.

    Next, we move on to the custom-designed website.

    Custom built websites
    A custom-tor made website is tailor-made for your organization. Having a unique design, the functionality adheres to specific requirements. Therefore, it makes it easy for you to stand out from your competition.

    Custom-built websites come with the thought process regarding your target audience, how you want the website to function and how you want the complete website to function.

    Personalized websites are way better than pre-built templates. This is because it is able to optimize the website during creation to allow search engines to read every page. This gives the end-user a more relevant search result going far beyond the keyword research. Therefore the custom-built websites give a better ranking.

    Custom-built designs are responsive regardless of the devices. Building the website from the scratch gives you the opportunity to adjust the pitch. If you are not satisfied with the first draft, you can optimize as per your requirements. Although the cost of these designs is a bit higher and it takes a little longer to build these websites, the final product is amazing.

    Pros of custom-built design:

  • Goal-oriented as custom-built has every function you require.
  • As codes are controlled by a professional team, you can make the changes accordingly.
  • When updated constantly, custom websites are more secure compared to template designs.
  • The custom designs are highly responsive.
  • Being highly flexible, you adjust the website as per your marketing strategies.
    Cons of custom built website

  • High initial cost
  • For guaranteed responsiveness and high security, it requires a fixed maintenance cost.
  • It may take from a few weeks to months to create a custom-made website.
    Template design or custom design website: Which one to prefer?
    The obvious answer is custom design.
    Your branding is powerful when the complete website is specifically optimized in a way that it fulfills your requirements while supporting your brand in a consistent way.
    In the nutshell, a website is a very powerful tool when designed in the right manner. But if you have executed it poorly, it may work against you. Regardless of the types of business that you have, custom websites are way better than pre-designed templates in the long run.

    Why should you invest in custom & responsive website design?

    Times have changed and people have moved to mobiles. They love browsing websites on their phones. Smartphone users reached 2.7billion in 2019 (Source: Statista.com)

    Beautifully designed responsive websites catch the eye of the people. So, your business needs to have a customised  website design to grab the attention of your potential audience.

    Website design plays an important role in improving your online presence. It can increase your ROI and generate leads.

    Yes, building a website is an investment but in the future, it can fetch you more conversions.

    In this time of COVID 19, where many businesses are getting skeptical in investing further, you can move altogether in a different direction. 

    If you are getting hesitant about investing in custom web design, we can help you to decide.

    Why is custom and responsive web design worth the investment?

    Leave the first impression:

    It’s all about branding these days. No matter how good your services are, but if you don’t present them well, you won’t be able to get people to your doors. A template website will not make you stand out from the crowd. As per Hubspot, 90% of online users will leave the website if it’s weakly designed.

    However, with customised web design, you can showcase your brand in a different light with eye-catching visuals. A beautifully designed website makes you promote your business more professionally. Make sure your website displays every aspect of your business so that visitors can get the overall idea of your business.

    Better user interface :

    You might have an amazing website, but if it doesn’t function well, you are going to lose customers for sure. Therefore, you need to hire professionals to make an impact on your website.

    Factors that affect your conversion rate :

    • Loading time: Customers will leave a website if it takes too long to load.
    • Navigation: If users are not able to find what they are looking for, they will get irritated and leave you right there.
    • Responsiveness: If your website is not responsive, you could lose the majority of your potential customers, as people view websites that are responsive.

    With customized web design, you get full control over these factors. This will help you to retain customers and attract new ones.

    Keep your website updated :

    With a custom website, you can remain updated with the changing browsing technology. Your visitors will get the best browsing experience and will stick by you.  

    Increases ROI:

    Web design plays an important part in the business. Customised website design is going to fetch you better ROI and will generate new business. You need to decide, whether you want your website for merely online presence or to empower your business.

    Online support of web designers:

    Ok, so you have created a website, but you need to update it as per your customer’s need. When you opt for custom website design, our web designing experts can help you to fix any issue regarding your website. Web developers maintain and test your website regularly and ensure everything runs smoothly.

    Improves traffic :

    Google ranks websites that post regularly, unique and engaging content. SEO plays an important part in the ranking of your website. Also, experts suggest that Google and other search engines prefer responsive websites over other websites.

    A beautifully designed website can earn you more clicks and high-quality links. The more the visitors, the more are the chances of growth.

    If you want to rank high in the search engines, you need to have a  responsive design for your website.

    It’s cost-effective:

    You might think about ‘How creating a website can be cost-effective?’. We agree it will be quite expensive, however, these quality website designs will prove to be real cost savers for you. It can save you a lot on maintenance costs.

    Targets large mobile audience :

    The number of internet users using mobile devices has increased in the past years. The way people access the internet is constantly changing. 

    In 2010, 93% of users were accessing the internet via desktops. Whereas, in 2013, 55% of internet users were using the internet via desktops (source: b3multimedia.ie).

    Global mobile traffic is expected to increase sevenfold between 2017-2022. As per the April 2019 date, the global mobile population amounted to 4 billion unique users (source: statista.com)

    However, these days the majority access the internet via smartphones. So, with a responsive website, you can reach more customers.

    Help you stay ahead in competition:

    In this competitive world, we are sure you want to stay ahead of your competitors. For this, you require a custom and responsive web design. You need to hire expert web developers who can take your website to the next level.

    CMS platforms support responsive designs:

    Websites are hosted on many platforms like WordPress, Drupal, Joomla, and more. 

    CMS makes site maintenance and updating a lot easier.

    As mobile computing is the need of the hour so, these platforms have started using responsive themes too.

    Increases customer satisfaction:

    Your website might look perfect on the desktop, but when you view it on any mobile device, it won’t display useful information. With responsive design, your website gets optimised for mobiles.

    Also, people are being able to browse the entire website and they can share and promote products through social media. Not only this, but it will also give your brand exposure and increase inbound traffic.

    Responsive design allows customers to complete product descriptions and promotional offers. This plays an important role in generating leads. 

    Responsive design not only makes your website look great but also benefits your business in many ways. For instance, it increases your reach, improves SEO, and can help you in paid advertisements.

    You should not think twice about investing in customised website instead, feel free to contact us info@proton6.com. 

    We are a web design and development agency. We can provide custom web solutions for your business. Further, we can help you to cater the demands of your audience.

    If you opt for custom and responsive website now, you will be setting yourself ready for the next big thing. Soon, you will be able to grab a good market share and propel your business further.