How responsive web design can improve SEO of your site?

Are you still thinking about whether you need a responsive design for your website or not? Let me tell you, it is no longer a choice, it has become a necessity to sustain in the competitive digital world.

Improve your site’s SEO with responsive user-friendly designing

Most people prefer to use smartphones and tablets for browsing websites and if they don’t get a better experience on your website they will surely abandon you.

There are millions and millions of websites, but are they all responsive? The answer is simply no. The fact is that they are not aware of what a responsive website can do to their business.

But, you don’t have to leave any stone unturned in your business growth. For this, match the pace of the competitive world and adopt new ways of custom web development to serve your customers better.

With responsive web design, you don’t have to create separate versions of the mobile and PC of your site. Your site will adapt to whatever screen size your viewers are using and will display the content in a readable way.

Since Google announced that it is moving to more mobile-focused indexing. Responsive web design has become the hottest trend in the online world. Now, SEOs should not only be restricted to the PC version but cover the mobile version too.

Here in this blog, we will discuss how responsive web design can impact SEO.

Why is responsive web design good for SEO?

Here are some important factors:

Lower Bounce Rate

Google receives 1.6 billion unique visitors a month and this makes it the most popular search engine.

What Google does is, it sends users to sites that are helpful. If users land on your site and find it hard to navigate, they will bounce back from your site and this drops your ranking.

Google makes a note of this and won’t send users to a site that has a high bounce rate.

With a responsive design, there are fewer chances that visitors will leave, as they will get all the content they need in a readable way.

Also, if you will give top-notch user experience to your users, you will have repeated users and more leads.

Duplicate Content

Google crawlers need direction from SEOs in order to understand which pages are vital for the site.

If you go for a separate mobile version website, you will usually face duplicate content problems. Despite having different URLs for your mobile and desktop site, they will have the same content.

If you have the same content at two places on the web, your visitors can land on the wrong version of your site.

By optimising your site via responsive web design you are placing all content in one place. The content will be the same and display evenly regardless of the users of the devices.

Recommended by Google

Google stated it ranks sites optimized for mobile higher in mobile searches. It has a separate index for mobile content. As this index is smaller, so if your website is responsive there are high chances that it will rank higher in mobile searches.

Link Building

A responsive website will give you an upper edge over your competitors. As the link to your main site will be the same as your mobile site.

As the mobile usage rises and webmasters start linking to mobile sites, your website can be backed from mobile as well as the main site. This way you will have a stronger backlink profile.

Page Loading Time

Your site can rank higher in Google if it loads as fast as possible. So it will be fruitful for you to make your site load faster to rank higher.

When there is more than one version of a website, a request by a mobile browser is sent to the server. However, in responsive web design, no such query is sent to the server. Moreover, responsive websites load faster than others.

Social Media Sharing

It helps in building an audience and increasing a fan base. Well, having a mobile responsive design will make it easier for your visitors to share content on social media. This will in return fetch you more visitors.

Having good traffic will make Google know that your website could be trusted which is a good thing for your site.

If your site is unresponsive, then visitors will get frustrated while navigating social sharing buttons and will leave your site.

Improve SEO with other Search Engines

Other search engines also favor responsive web design. Bing is the second-highest-ranking search engines prefer responsive websites. So, if a user uses a search engine other than Google, then also if your site is responsive it will rank.

Effective Content Marketing

Content marketing can increase traffic and improve your brand’s visibility. Responsive web design can make content marketing easier.

It can eliminate the need of creating different content for mobile and desktop versions. Moreover, content gets displayed in a standardised way regardless of the device used.

It will look good and appear the same on other devices.


If you don’t have to spend much on PPC ads and digital marketing you have a responsive site. It is a cost-effective way to boost your SERPS ranking.

Planning beforehand is of utmost importance if you want to incorporate a responsive web design. So, carefully plan and figure out how you want your website to look.

After all, this will help you in attaining your long-term SEO goals. Don’t overlook responsive web design while creating websites and upgrading.

Switching over to responsive web design will take time, but it will be a positive move towards a bright future.You need proficient web designers to create an innovative design for your website.

We are an innovative web design and development company that helps you with your web design choices. Firstly, we will analyse your business and your goals and accordingly will come up with a responsive design. Your feedback and suggestions are always welcome.

Let’s work hand in hand to create a website you always wanted to have.

Why should you invest in custom & responsive website design?

Times have changed and people have moved to mobiles. They love browsing websites on their phones. Smartphone users reached 2.7billion in 2019 (Source:

Beautifully designed responsive websites catch the eye of the people. So, your business needs to have a customised  website design to grab the attention of your potential audience.

Website design plays an important role in improving your online presence. It can increase your ROI and generate leads.

Yes, building a website is an investment but in the future, it can fetch you more conversions.

In this time of COVID 19, where many businesses are getting skeptical in investing further, you can move altogether in a different direction. 

If you are getting hesitant about investing in custom web design, we can help you to decide.

Why is custom and responsive web design worth the investment?

Leave the first impression:

It’s all about branding these days. No matter how good your services are, but if you don’t present them well, you won’t be able to get people to your doors. A template website will not make you stand out from the crowd. As per Hubspot, 90% of online users will leave the website if it’s weakly designed.

However, with customised web design, you can showcase your brand in a different light with eye-catching visuals. A beautifully designed website makes you promote your business more professionally. Make sure your website displays every aspect of your business so that visitors can get the overall idea of your business.

Better user interface :

You might have an amazing website, but if it doesn’t function well, you are going to lose customers for sure. Therefore, you need to hire professionals to make an impact on your website.

Factors that affect your conversion rate :

  • Loading time: Customers will leave a website if it takes too long to load.
  • Navigation: If users are not able to find what they are looking for, they will get irritated and leave you right there.
  • Responsiveness: If your website is not responsive, you could lose the majority of your potential customers, as people view websites that are responsive.

With customized web design, you get full control over these factors. This will help you to retain customers and attract new ones.

Keep your website updated :

With a custom website, you can remain updated with the changing browsing technology. Your visitors will get the best browsing experience and will stick by you.  

Increases ROI:

Web design plays an important part in the business. Customised website design is going to fetch you better ROI and will generate new business. You need to decide, whether you want your website for merely online presence or to empower your business.

Online support of web designers:

Ok, so you have created a website, but you need to update it as per your customer’s need. When you opt for custom website design, our web designing experts can help you to fix any issue regarding your website. Web developers maintain and test your website regularly and ensure everything runs smoothly.

Improves traffic :

Google ranks websites that post regularly, unique and engaging content. SEO plays an important part in the ranking of your website. Also, experts suggest that Google and other search engines prefer responsive websites over other websites.

A beautifully designed website can earn you more clicks and high-quality links. The more the visitors, the more are the chances of growth.

If you want to rank high in the search engines, you need to have a  responsive design for your website.

It’s cost-effective:

You might think about ‘How creating a website can be cost-effective?’. We agree it will be quite expensive, however, these quality website designs will prove to be real cost savers for you. It can save you a lot on maintenance costs.

Targets large mobile audience :

The number of internet users using mobile devices has increased in the past years. The way people access the internet is constantly changing. 

In 2010, 93% of users were accessing the internet via desktops. Whereas, in 2013, 55% of internet users were using the internet via desktops (source:

Global mobile traffic is expected to increase sevenfold between 2017-2022. As per the April 2019 date, the global mobile population amounted to 4 billion unique users (source:

However, these days the majority access the internet via smartphones. So, with a responsive website, you can reach more customers.

Help you stay ahead in competition:

In this competitive world, we are sure you want to stay ahead of your competitors. For this, you require a custom and responsive web design. You need to hire expert web developers who can take your website to the next level.

CMS platforms support responsive designs:

Websites are hosted on many platforms like WordPress, Drupal, Joomla, and more. 

CMS makes site maintenance and updating a lot easier.

As mobile computing is the need of the hour so, these platforms have started using responsive themes too.

Increases customer satisfaction:

Your website might look perfect on the desktop, but when you view it on any mobile device, it won’t display useful information. With responsive design, your website gets optimised for mobiles.

Also, people are being able to browse the entire website and they can share and promote products through social media. Not only this, but it will also give your brand exposure and increase inbound traffic.

Responsive design allows customers to complete product descriptions and promotional offers. This plays an important role in generating leads. 

Responsive design not only makes your website look great but also benefits your business in many ways. For instance, it increases your reach, improves SEO, and can help you in paid advertisements.

You should not think twice about investing in customised website instead, feel free to contact us 

We are a web design and development agency. We can provide custom web solutions for your business. Further, we can help you to cater the demands of your audience.

If you opt for custom and responsive website now, you will be setting yourself ready for the next big thing. Soon, you will be able to grab a good market share and propel your business further.