Design Bigger Picture for Great User Experiences
Let’s dive straight in:
Let us get inside the brain of an artist, and it could be anyone a painter, a photographer, or a sculptor. For me, it will be easy to explain from my experiences, so let us get into a photographer’s head.
I have been a hobbyist photographer with a keen interest in shooting nature and buildings. Whenever I am taking a picture, I always plan my shot. For example, if I am shooting a building, I will walk around that building for a good 10 minutes before even getting my camera out of my bag. Before taking any shot, I always ask myself why I am taking this shot, what exactly I am trying to capture, what do I want to focus on in my composition.
Once I have answered all the above-stated questions, only then I will fire the camera. Sometimes I do end up taking several shots from different angles (all because I spent good 10 minutes to plan my shot).
I can breakdown my process of clicking in the following steps:
- Time and Location Selection.
- Shot Preparation.
All this hard work goes into creating some stunning compositions.
I have come up with my 5 Step process for perfect shots with lots of practice/ experience, patience, and tweaking.
Assuming painter and sculptors might also go through a somewhat similar process.
Well, let me share another process. Apart from being a hobbyist photographer, I have a full-time job too, and that is the reason I am talking about something else which is more relevant than my hobby.
Wherein, I tried implementing my photography formula into other areas of my work.
In this blog, I would like to focus on the planning, design, and execution of a high-quality website design/software and user experience journey.
Before one dives into the website design and software development arena, we need to be clear in terms of goals, objectives and should establish a transparent approach towards long term result-oriented websites.
In addition to the above feasibility study, competitor analysis and stakeholder research should be carried out carefully.
We need to look at both the Micro and Macro level; the whole team should be very clear about every single web page, as the individual or a complete website.
By establishing clear goals at both above-stated levels, one can ensure that website structure and content are going to guide the visitor towards a guaranteed desired outcome.
The outcome could be different on a different page, depending on the types of services/products on offer. In some situations, it could be data capture for new products or services; on the other hand, it could be the sale of a product or a service.
Be transparent with your target audience (Aimless arrow does not get anywhere). The target audience is the key to your design. If your target audience is elderly, then you have to ensure that navigation structure is straightforward and content is laid out systematically so that information is available easily.
Structure and Design:
The development team has to work on a scalable and robust technical platform, ensuring the site structure is on firm foundations. Furthermore, the overall design should convey the brand identity.
Website look and feel, images, fonts, colours, etc. should be uniform and in line with brand identity. Consistency is the key, and it can be achieved if enough time is spent in the planning phase.
Content is King:
Clearly laid out content can do wonders to any website. You can hit the right chord with your target audience if your content resonates with the pain points of your end-user. It can be rightly said in terms of content – if you share the pain, you can only gain.
The use of clear and concise language topped up with a clever structural and logical approach can do wonders.
Your website/business could be the best kept hidden secret. During the planning phase, we need to sow the seeds of online visibility to get the best possible online visibility.
The core of online visibility is a “Keyword,” and keywords enable Google or Bing to pull up your website for any search initiated by end-user. Content copywriter and digital marketing team need to work in harmony, to produce the best possible content with relevant keywords. Furthermore, there are other technical aspects that can be taken care of by SEO team.
Website page speed:
It is another critical factor to be considered. If the website is too heavy to load, this will lead to a bad user experience. Furthermore, websites that take longer to load get lower ranking on search engines.
Finally, device compatibility, your technical team should ensure that every single page is compatible with different devices. In today’s day and age, content is consumed on different devices, e.g. mobile phones, tablets, laptops, and PC’s, etc. Content should be accessible and provide high end-user experience on all devices.
How can Proton6 help with website design and development solutions?
At Proton6, we have a holistic approach towards any project. We have ample industry experience to handle web site development, web design, e-commerce platforms, and bespoke application and software development.
We set modules/benchmarks for all our projects at different levels, so that deliverables are clear to both clients and our team.
We ensure that we explain our holistic way of working to our clients. At the same time, our team thoroughly breaks down infrastructure, design, development, and delivery processes. To discuss how we can help to make your dream project a success, get in touch today. We would also like to dwell further into our photography discussions 🙂