Digital Signage as an Effective Business Tool - Proton6
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Digital Signage as an Effective Business Tool

Digital Signage

“63% of people report that digital signage catches their attention” – Rich Media Technologies – Outdoor Effectiveness 2016.

This percentage is significantly higher than the TV, Internet, and billboard advertising. Retailers are choosing digital signage due to its low cost and flexibility but the high impact is the key advantage. Digital signage is essentially the ‘face’ of a store, it familiarises the target audience with the brand and ultimately makes the company more recognisable. With dynamic signs reinforcing brand messages through an immersive experience, retailers are eager to use signage to fully optimise communication with their customers.

In today’s day and age, when the cost of electronic displays is getting cheaper day-by-day. It makes sense to replace traditional banners and boards with TV Screens of desirable sizes. The conventional printed material is hard to dispose off. It can be fairly expensive to design, print, and replace. With customised and targeting marketing materials being displayed in HD on a TV screen, you can reach out to your customers in a better manner.

Custom-Build Software & Hardware

We provide custom-build software and hardware that fits in any decor and settings. For Example Office Receptions, Educational institutes, Takeaways, Restaurants, etc. Our hardware solution is plug-and-play which connects to your TV screen using an HDMI and USB ports. So, there is no hassle of managing hundreds of cables. We can design your signage content that can be customised within minutes.

Through our solution, you can even display your own content, for instance, promotional videos, images, etc.

Features:

• Clean, crisp & effective
• On pocket
• Update content easily
• No waiting time
• Easy to upsell & manage promotions
• Enhance your customers’ experience
• Energy efficient
• No recurring costs with printing & shipping
• Better for the environment – low carbon footprint
• Increases brand awareness
• Promotes brand consistency in-case of multiple sites
• Compliments social media pages& website
• Higher sales
• And…looks great!

How our digital-signage is going to benefits our customers

  1. Our signage enhances brand visibility and outreach within your target audience. Our merchandisers can multiply their brand reach to influence their audience’s behavior. This will lead to enhance merchandiser sales and boost their revenues.
  2. Through our digital signage Merchandiser can modify their design, content very easily and conveniently as per their updated services, setup. Merchandisers can draft their graphics, signage as per their current requirement, to promote their doorbusters and flash sales for certain occasions.
  3. Our Merchandisers get benefits to add up some additional revenue stream by selling advertising space to companies or brands that will complement their online store. These ads elevate the status of certain brands, services, or surplus that want to raise brand awareness.
  4. Our Digital signage useful, to impulse merchandiser purchase – sales through promotions or discounts directly to target audience special occasions like festivals, off-seasons, anniversaries. This will lead to an extra push to complete the transaction from Save for Later to Buy now.
  5. Social media is a very much-needed platform for Merchandisers to increase their brand awareness, reach-out among the new audience, share satisfied audience reviews, display digital endorsements via Social Media Channels like Facebook, Twitter, Instagram, and many more.