Age-old marketing strategies don’t work for businesses of today. You need to be tech-savvy to run the show.
For this, you need to revamp your business with the latest digital marketing strategies. A broader term used for this is the 360-degree approach.
Let’s talk about the modern 360° marketing approach and see how it can benefit your business.
As Humans we like to engage our senses while buying things, we want to touch and feel the product in some cases even smell the product but things have changed rapidly and we all are buying online. However, today most of the purchases are made online after checking reviews.
Ask yourself a question, if you have not checked online reviews before buying something online.
Well, we all are sailing in the same boat!
Let’s dig some numbers and facts:
Stats show 82% of consumers read online reviews for local businesses. (Source-BIA/Kelsey)
93% of consumers say online reviews impact their buying decisions
Positive reviews help customers trust any business. It generates leads and boosts business google ranking.
For better customer interaction, you need to understand and track their spending patterns and preferences.
According to Gartner, less than 10% of companies have a 360-degree view of their customers, and only 5% can use this valuable data effectively.
If you are facing difficulty in tracking your customers’ journey across multiple channels then the 360-degree view is for you.
With a 360-degree birds-eye view, you can know your customers better and this will lead to better growth.
What is a 360-degree view?
It is collecting customers’ data ranging from basic contact information to their purchases and social media behavior. This is the best way to know your customers inside and out.
When you have all this valuable data in your hands, you can roll out a plan in the most calculative way.
Moreover, you can use a 360° digital marketing approach across various media channels like social, content, and more.
How is the 360 marketing approach different from marketing?
The goal of both is to generate revenue. But, the 360 marketing approach is putting your message and brand across your audience in a planned and reformed way.
How can you build a successful 360-degree marketing strategy?
It doesn’t mean you as a brand have to be present on each media platform, instead, you need to make your audience feel that you are present everywhere. You need to dive deep and select the channel that will work for your business.
By doing so, you can spend wisely and get effective results from your marketing campaign.
So, let’s talk about the services that come under our 360° marketing approach?
- Website design / Website development
Your website is the first impression that you leave on your customers. It is the place, where all your content resides and you communicate with your customers. Beat your competition and enhance your business growth online, contact our web development company for custom solutions.
How can we help?
We, at proton6, can design and develop a unique website for you with all the latest features, mobile responsiveness, security, and a good user interface. Also, you get a google complaint site.
Digital Media Marketing:
- Social Media:
These days who isn’t on social media? You need to get connected to your audience on various social media platforms such as Facebook, Pinterest, Instagram, Twitter, and more.
These are the best platforms to build brand awareness, build communities, promote services, and get new customers.
For instance, if Facebook advertising work for your brand then chooses Facebook for your 360 marketing campaign.
- Paid Advertising :
We can help your posts get a good exposure. PPC is a great way to drive traffic to the website in a short span.
Our PPC ads combined with organic search can help you to reach a large number of target audiences and generate ROI.
You can grow your brand’s ranking, get more traffic, and generate leads with search engine optimization. With our digital media marketing strategies, we can help your business to reach its right customers.
- Content Curation & Marketing:
Content gives your brand a voice. You can’t underestimate the power of content. It is a great way to draw organic traffic to your website. How you communicate with your audience via text, video everything matters.
- Email Marketing:
You can stay in the mind of your consumers by sending them a newsletter. Not only this, but you can also use email marketing for selling products or telling an existing story about your brand.
- Remarketing /Retargeting
Remarketing is localized on one platform. In this, you can send marketing emails to interact with your site visitors. With our re-engagement tactics like online ad and campaign, we can bring your customer back to your site.
Retargeting can help you to reach back to your customers who have abandoned your cart but are genuinely interested in your brand.
- Mobile app development :
People are mostly on their smartphones, so you need a medium to get connected to them on the go. What could be better than a handy mobile app?
Moreover, via push notification, you can send your offers and messages to your clients.
To stay ahead in the game, you need an app that is easy to use and has the best features.
- Ecommerce websites and apps:
Ecommerce websites & apps are best for businesses that sell online. It lets you overcome geographical barriers and help you get valuable insights through CRM.
With CRM, you can gain a 360-degree view of your customers. Also, you can know a lot more about their buying habits and choices.
There are many features that you can execute if you have an e-commerce app.
It will give the upper edge to your business and you will be able to interact with your customers on a personal level. This will help you tailor effective campaigns by which you can target your audience.
- Conversions Tracking & Sales Funnel Analytics
Marketing sales funnel is a tool that is used in analyzing the analytics of the business. It is a graphical representation of a funnel. The top indicates the number of visitors visiting the landing page, while the next steps show how many took an action. And the bottom of the funnel represents the percentage of visitors that made it to the conversion page.
Now via analytics, we can see what is working and what’s not, plus what led to sales of the product.
- Business Analysis and Re-defining Business Growth Strategy
If you want your organisation to grow, you need to have an effective business strategy. This involves a detailed business analysis. Every business works differently.
We will analyze your business and its needs and accordingly will plan a growth strategy for your business. This will be beneficial for your business in the long run.
If as a business you are in-tune with your customers’ spending patterns and choices, you can more likely serve them better. So go for a 360-degree marketing approach and build relationships and win their trust.
We can provide all the best marketing solutions for your business ranging from web designing to redefining your business strategy.
If you are unsure about how to use a 360-degree view of your customers, then you need to get in touch. We can clear every doubt persisting in your mind and define clear direction.
Get on-board to serve your existing customers with better services and gain new customers too.