How to Sustain Your Business with PPC Advertising in this Economic Crisis

The global economy is impacted severely during COVID 19, we don’t know when things will resume back to normal. It is evident that normal ways of doing business won’t work at this time.

So, to sustain your business you need to find savvy marketing techniques to market your business online.

Whether you are a pro in business or are just a newbie you can’t overlook PPC advertising. It is a great way to generate leads and expand your business.

Now is the right time to consider  PPC advertising for your business.

PPC essential platforms:

Various platforms offer PPC advertisement models, but most known search engines are Bing Ads and Google Ads and social media platforms are Facebook, Twitter, Linkedin, Pinterest.

You might be wondering that ok people might click the ad, but will they buy the product?

According to Statista, Google generated 134.81 billion revenue, and Microsoft rose to 32.5$ billion in 2019 from advertisement, which is pretty convincing why one should invest in paid advertisements on such platforms.

70,000 people search Google every second, and approximately per year, 2 trillion searches are done globally.

Figures are quite fascinating, right?

Keep your worries at bay and opt for PPC advertising. It can be a cost-effective and adaptable way to help your business grow during the pandemic.

How PPC ads can help your business grow?

1. Reach the targeted audience with PPC Ads

This is the best thing about paid advertising on search engines that you get to choose the targeted audience. Now, you might not be able to meet the actual audience because of the pandemic, but you can attract them to buy your services online.

You get to choose where and when your paid search ads will appear based on the time and date, location, keywords, and so much more.

This the flexibility you get when you opt for PPC marketing.

So if you are selling a particular product or service in a specific area you can expand your business globally.

2. PPC advertising acts safeguards from the SEO changes

It is frustrating when you deal with SEO to generate leads for your business because Google creates game-changing updates in SEO all the time.

However, SEO takes a lot of time and patience to show results. If you are frustrated with all the SEO updates and rules you must consider PPC advertising as they don’t change the SEO rules so frequently.

No matter what Google changes in the algorithm, your PPC ads will continue to work without any changes.

3. PPC Increase sales and bring traffic to your website

Now you must be thinking of how PPC can generate sales and bring traffic to your website because only SEO and social media are great at it.

Guess what you are wrong!

PPC ads can generate steady and organic traffic too. In fact, they can give you first-page exposure in less than a week if you are willing to pay a little extra for it.

You will not only be creating brand awareness for your business, but you will also get it recognized among the masses.

Also, it saves a lot of your time marketing the product to the consumers with the right keywords.

4. You only have to pay when someone clicks

The best part about pay per click management services is that you only have to pay to the respective search engine when a customer clicks the ad and lands on either your website or landing page.

The custom CPM model charges on the people who see your ad; therefore, you have to put in a lot of time and money to design the ad to make sure that your advertisement has the highest conversion rate.

But when you use PPC, you are assured that you are paying for those who are interested in your product, and you can use the money to optimize the landing page.

5. Bring out your brand from the silhouette

There are very few marketing strategies that allow you to highly target your audience.

If your business is just getting off the ground or you have a special deal that needs exposure to generate immediate sales, PPC is the best choice for you.

SEO and email marketing would take years to generate steady and high investment. Therefore rather than beating around the bushes and people find your website organically by targeting the audience you can reduce the effort.

6. Track your campaigns with full transparency.

Without any second thoughts, this is one of the most significant benefits of PPC marketing. You can effortlessly track everything with Google Analytics and Google Ads.

You can see in-depth how many people see your campaign and decide what is working for you and not. This will in-turn help you in analysing your business ROI.

7. Attract local customers

Imagine if your customers don’t see your ad, then most probably, they will click on your competitors’ ad and guess what you just lost a customer there!

According to Statista, 75% of the people visit the store if they find it in the search results, and PPC marketing is highly effective for local search.

People who will search for the services in their area can see your ads and you can tell them how to buy your services.

Key Take-Aways

PPC ads can generate fast and retainable results by targeting the right people and making huge profits.

SEO and PPC are two main components of digital marketing and when they are used together, they drive the best possible results.

Running the campaign yourself might lead to certain outcomes like you might exceed your budget or may not be able to achieve the desired results.

Your first PPC campaign may not drive the best results. But once you get the hang of it, it can drive in huge sales.

For this, you need professional help. We at Proton6 are experienced and proficient enough to provide the best ROI value and good leads from the PPC advertising campaigns.

We measure our campaign performance so that we can deliver consistent results to our clients.

Contact us and let’s discuss your requirements.