Baguette Du Monde

Baguette Du Monde

• Rebranding and strategy to revamp the store.
• Traditional trading methods resulted in stagnant sales
• Re-designing the store layout in order to serve more customer
• Re-designing the menu layouts so that customers can make easy choices and order quickly.
• Introduction of new menus and digital signage.
• Introduction of an online ordering system to boost sales and minimise human errors.
• Ongoing simplification.

Baguette Du monde is a well-known name in a busy corporate hub in Brindley place Birmingham. They have been serving hungry city workers since ___.  Baguette Du Monde serve a large selection of breakfast and lunch items, and compete with large chains such as Eat, Caffe Nero and Star Bucks.

Baguette Du monde serve quality food at affordable prices and serve a wide variety of food to cater to all taste buds and dietary requirements.

Proton6 began the complex task of rebranding and positioning Baguette Du Monde to enable them to compete with large multi-million pound competitors.

Proton6 communicated to the target audience providing signage anchored in the ethos of Baguette Du Monde. We introduced an online ordering system and fast checkout of online orders to take Baguette Du Monde’s kitchen staff forward in efficiency and accuracy.

“Thanks to Proton6 Team for transforming the entire look and feel of our brand. Introduction of new menus, story boards, Online ordering and sleek digital signage solutions have changed the brand image and resulted in better overall user experience”.