Laser focus your traffic and zoom in on your ideal prospects. Facebook allows you to target people not only by location, but age, job, interests + more.
With social media advertising being so cheap, you can reach a wider audience for less. Benefit from social media influencers at no extra cost.
Social Media allows people to see your adverts and branding messages a lot more. Social Platforms allow you to target your campaigns for specific outcomes allowing you to get the exposure and results that you want.
Get in front of a new audience. By targeting people based on existing customer profiles and other demographics, you can increase awareness of your brand/product/service to a wider audience.
Social Platforms are now optimised to drive traffic to your sales page or take the sale through their own platform.