Who doesn’t want to trade 24×7 and 365 days a year? The only answer is to trade online using an eCommerce platform. Ecommerce website development can be a complex process unless you are street smart and pick up the right eCommerce Website Design & Development Agency.
Agencies should be able to break down complex challenging processes involved in the completion of your eCommerce project.
There is an old saying that one should learn from others’ failures. I was involved in an eCommerce business selling ladies handbags, purses and accessories (more than 14+ years ago). We had to wrap up the company within a year. I want to make a few recommendations based on my personal experiences and technical expertise.
Let’s dive in.
1. The Right Platform:
Ecommerce platforms are essentially software packages that enable you and your end-user to perform various sales-related activities.
These activities can be on the user front end or back end that controls stock and warehouse management. There are various eCommerce packages that are easily available in the market, e.g. Shopify, WooCommerce, and open-cart etc.
Selecting an eCommerce platform depends on your business operation requirements, eCommerce platform budget, and business scalability. Once you have made your operational requirements clear to your eCommerce development agency, they should be able to select the right platform for your business.
2. User-Focused and Responsive Designs:
You have specific products and services to sell, be 100% clear about your target market. Once you know your target market, your eCommerce platform should cater to the end-users name, but at the same, it should highlight your product or service to full potential.
With the ease of access to the internet, there has been a massive surge in content consumption on mobile devices (Mobiles, tablets, gaming consoles etc.) and this brings challenges of content optimisation for all devices. Robust implementation of responsive design can make your website accessible to masses and provide a better user experience.
3. Website Usability:
Your end-user should be at the heart of everything you plan for the eCommerce website. Firstly the utmost critical factor is page load speed. Ensure that the developers are continually improving page load speed. Slower Page load speed results in bad user experience and generates a lack of confidence.
Slower page load speed could be due to many factors like heavy images, Hosting Server Spec issues, and lousy coding etc.
In addition to the above factors ensure that the overall buying process is sleek. Functions like product search and check out should be seamless and blazing fast.
4. Payment Gateways:
There are plenty of payment options available for the end-user to pay. Always ensure that you pick up the one that infuses confidence in the customer and provides them choices for payment gateways.
On the other hand, be careful with your percentages that payment gateway companies charge you.
Depending on your annual turnover, you can pick up some solutions like Paypal, Stripe, Bank payment gateways, Payment gateways companies (Worldpay, Paymentsense etc).
Proton6 works closely with payment processing companies like Paymentsense with good experience in integrating third party payment gateways.
Security should be paramount when it comes to eCommerce websites. We are dealing with financial transactions, credit/debit card details, important personal information if your clients. If your client is trusting you with their information as an eCommerce vendor, it is your responsibility to ensure that you have all possible security measures in place.
SSL, firewall, Anti-malware, Antivirus, PCI Compliance, Real-Time Bot Detection, and Robust Password Setup, these are a few of the primary measures you should have in place.
Educating your customers about the measures that you have put in place will infuse confidence. Furthermore, you can also create security help, video for clients so that they can ensure correct processes are followed while creating and saving passwords and usernames.
I have given you the main ingredients to cook your eCommerce business, and I am 100% certain the given recipe is going to make it successful for you. I could have gone for more but just wanted to focus on the critical points.
If you can get these basics nailed you are on to a winner for sure. The selection of knowledgeable and experienced eCommerce development agencies is a must. Agencies should be able to break down all complex processes to your team and implement it with best practices.
Agencies should be thoroughly well-versed eCommerce platforms, server infrastructure, and future support and maintenance.
Finally, your chosen eCommerce and web development agency should have future scalability to newer eCommerce versions and mobile apps.
As I mentioned earlier, I could only cover five main points related to eCommerce. If you would like to discuss your bespoke eCommerce project on one to one basis, do not hesitate to drop a line on email@example.com or call on 0121 2964636.