Valentines 2020: Love Your Business
You fell in love with that “small BIG” idea and started your business. It is like love at first sight, its fresh, its new and exciting. You want this to work. The corporate Lifestyle, Business meetings, Classy Brands, Fast cars…. there’s a lot to gain on the other side! “above all satisfaction of being your own boss”
All of a sudden, the reality kicks in, and you discover the business is not skyrocketing as per your plan. You’ve already put a lot of blood, sweat, and tears into this…. What do you do now? Should you give up? Never! “Little bit of love and some fine-tuning can make wonders”
No relationship that stood the test of time ever came easy my friend. That’s the case with your business as well. It requires commitment, sacrifice, hard work, and perseverance.
You need to have a strong enough “Why” to keep you going through the tough times. Is your “Why” strong enough to keep you going when it gets tough and when it feels like the walls are closing in on your dream.
If it’s not a strong enough reason then Find a better ‘Why’!
This is the thing that’s going to push you out of bed in the morning to work and keep pushing irrespective of whether you feel like or not. Whether things are going well or you end up on the other side of the spectrum.
Now let’s get to the practical side of things. Following some basic tips can help rekindle your relationship with your business. By implementing some of these little tweaks you are guaranteed to rediscover your first Love for your business.
Have the right systems in place
Getting distracted with day to day chores can be daunting and detrimental for your business. You should be aware of the bigger picture, but how do you do it?
We all know that data is king in today’s digital arena. How are you managing your data? Do you have CRM / Software systems in place that help you have better control over your processes and customer communications?
Your CRM system should help you provide all the reports related to your business so that you and your team are always focused on the bigger picture.
Delegate and streamline.
The last place you want to be in as a business owner is being burned out from doing too many things yourself. Bitter reality for workaholics is that we only have 12 hours in a day. Yes, you end up putting all those extra hours to run your business smoothly. In order to avoid long business hours, try your business to streamline all business processes for the time-consuming tasks. Add more resources that can save you time, delegate tasks to their strengths. This can not only help you move your business in the right direction but increase your revenue efficiently with time.
Keep Sharpening those skill blades.
Always stay ahead of your competition by learning new skills. Attend new courses relevant to your business, register for webinars, and interact with the industry leaders in your business domain. Meeting like-minded people will help to target the common problems that you might share.
Revamp your online presence.
Do not ask your nephew or your best friend’s son to make a logo and artwork for your Business & Marketing. Remember, your business was your first love, and you would like her/him to dress up shabbily. Hire the right people with the right skills and make them part of your core team. Professionals can make recommendations and help steer your business in the right direction.
Hire the right people.
As a business owner one of your key strengths would be identifying strengths and weaknesses within a team. Build a core team around your business. You need to hire the right people to carry our Branding, Digital marketing, and bespoke application development. The right people will bring in their knowledge, skills, ideas, and recommendations, unlike your friend’s son or nephew.
Turn your customers into raving fans!
The greatest marketing strategy can be wrapped up in one word – CARE. People might forget you but they’ll never forget how you made them feel. The same is true about your customers. When customers feel that you genuinely care about them, they’ll become loyal to your business.
Have the right services/ products in place so that they are offered with the best customer experience. Always ensure that you have systems in place that monitor the buying behaviour of your customers. Customer feedback to improve your services or products is critical, so always ensure that a clear message is communicated that you are listening to them.
Care about your Team
Respect, value, & reward your staff and your core team. Listen to their ideas and concerns. Where possible, try to involve them in the decision-making process; this will make them feel valued as members of the business.
So, this valentine’s day on 14th Feb 2020 ensures that you rekindle your love with your business by merely following the above-mentioned handy tips