Times have changed and people have moved to mobiles. They love browsing websites on their phones. Smartphone users reached 2.7billion in 2019 (Source: Statista.com)
Beautifully designed responsive websites catch the eye of the people. So, your business needs to have a customised website design to grab the attention of your potential audience.
Website design plays an important role in improving your online presence. It can increase your ROI and generate leads.
Yes, building a website is an investment but in the future, it can fetch you more conversions.
In this time of COVID 19, where many businesses are getting skeptical in investing further, you can move altogether in a different direction.
If you are getting hesitant about investing in custom web design, we can help you to decide.
Why is custom and responsive web design worth the investment?
- Leave the first impression:
It’s all about branding these days. No matter how good your services are, but if you don’t present them well, you won’t be able to get people to your doors. A template website will not make you stand out from the crowd. As per Hubspot, 90% of online users will leave the website if it’s weakly designed.
However, with customised web design, you can showcase your brand in a different light with eye-catching visuals. A beautifully designed website makes you promote your business more professionally. Make sure your website displays every aspect of your business so that visitors can get the overall idea of your business.
- Better user interface :
You might have an amazing website, but if it doesn’t function well, you are going to lose customers for sure. Therefore, you need to hire professionals to make an impact on your website.
Factors that affect your conversion rate :
- Loading time: Customers will leave a website if it takes too long to load.
- Navigation: If users are not able to find what they are looking for, they will get irritated and leave you right there.
- Responsiveness: If your website is not responsive, you could lose the majority of your potential customers, as people view websites that are responsive.
With customized web design, you get full control over these factors. This will help you to retain customers and attract new ones.
- Keep your website updated :
With a custom website, you can remain updated with the changing browsing technology. Your visitors will get the best browsing experience and will stick by you.
- Increases ROI:
Web design plays an important part in the business. Customised website design is going to fetch you better ROI and will generate new business. You need to decide, whether you want your website for merely online presence or to empower your business.
- Online support of web designers:
Ok, so you have created a website, but you need to update it as per your customer’s need. When you opt for custom website design, our web designing experts can help you to fix any issue regarding your website. Web developers maintain and test your website regularly and ensure everything runs smoothly.
- Improves traffic :
Google ranks websites that post regularly, unique and engaging content. SEO plays an important part in the ranking of your website. Also, experts suggest that Google and other search engines prefer responsive websites over other websites.
A beautifully designed website can earn you more clicks and high-quality links. The more the visitors, the more are the chances of growth.
If you want to rank high in the search engines, you need to have a responsive design for your website.
- It’s cost-effective:
You might think about ‘How creating a website can be cost-effective?’. We agree it will be quite expensive, however, these quality website designs will prove to be real cost savers for you. It can save you a lot on maintenance costs.
- Targets large mobile audience :
The number of internet users using mobile devices has increased in the past years. The way people access the internet is constantly changing.
In 2010, 93% of users were accessing the internet via desktops. Whereas, in 2013, 55% of internet users were using the internet via desktops (source: b3multimedia.ie).
Global mobile traffic is expected to increase sevenfold between 2017-2022. As per the April 2019 date, the global mobile population amounted to 4 billion unique users (source: statista.com)
However, these days the majority access the internet via smartphones. So, with a responsive website, you can reach more customers.
- Help you stay ahead in competition:
In this competitive world, we are sure you want to stay ahead of your competitors. For this, you require a custom and responsive web design. You need to hire expert web developers who can take your website to the next level.
- CMS platforms support responsive designs:
Websites are hosted on many platforms like WordPress, Drupal, Joomla, and more.
CMS makes site maintenance and updating a lot easier.
As mobile computing is the need of the hour so, these platforms have started using responsive themes too.
- Increases customer satisfaction:
Your website might look perfect on the desktop, but when you view it on any mobile device, it won’t display useful information. With responsive design, your website gets optimised for mobiles.
Also, people are being able to browse the entire website and they can share and promote products through social media. Not only this, but it will also give your brand exposure and increase inbound traffic.
Responsive design allows customers to complete product descriptions and promotional offers. This plays an important role in generating leads.
Responsive design not only makes your website look great but also benefits your business in many ways. For instance, it increases your reach, improves SEO, and can help you in paid advertisements.
You should not think twice about investing in customised website instead, feel free to contact us firstname.lastname@example.org.
We are a web design and development agency. We can provide custom web solutions for your business. Further, we can help you to cater the demands of your audience.
If you opt for custom and responsive website now, you will be setting yourself ready for the next big thing. Soon, you will be able to grab a good market share and propel your business further.