Our life revolves around the internet. Starting from choosing a destination to ordering a pizza online.
COVID -19 might have kept us at a distance, but thanks to the internet we are still connected. Many people are trying online shopping due to the present scenario to safeguard themselves.
It is one in a million opportunity for you as an entrepreneur to move your business online or redesign your existing online store.
Why should you take your business online?
Let’s take a look at two people. One is Matt, and the other is Denver. Matt and Denver started their business at the same time. Gradually, Denver moved his retail business online and got many new customers and earned good profits. Whereas, Matt stuck to his old store and soon got lost in the game.
So, you need to act Like Denver and take the right steps for your business before it’s too late.
People love shopping online, the way things are presented allures them, also it saves a lot of time.
eCommerce solutions are the need of the hour. It takes your business to new people, despite the geographical boundaries.
You can sell your services and products from a single location, and you don’t have to present physically. Also, by pacing up your search engine game, you can land well in search engines.
Single eStore will do all and keep your business operational cost low.
It gives access to information that can validate your buying decisions. i.e Online reviews.
- Stats show that by the year 2021, retail e-commerce sales will reach $4.9 trillion (ShopifyPlus,2019)
- There are between 12m to 24m eCommerce sites in the world (Source:99firms-eCommerce-statistics)
- Amazon got 44% of all US eCommerce sales in 2017 (Source:99firms)
- 85% of customers conduct online research before purchasing online.
Stats make it clear how much potential eCommerce website has. If you are getting confused about choosing the eCommerce platform for your store.
You can join the eCommerce bandwagon with WooCommerce!
With WooCommerce, you can build your eCommerce store using WordPress. It is a plugin for WordPress. If you want to create your eCommerce store, then you need to install the WooCommerce plugin.
It turns WordPress operating system into a full eCommerce store.
WooCommerce was launched in 2011, and today has become the most popular eCommerce platform. According to Builtwire, this platform has more than 3.8 million users.
The USP of WooCommerce is it’s user-friendly, loaded with powerful features and various customisation options.
Why is WooCommerce so popular among entrepreneurs?
- It’s free and the underlying WordPress software is also free.
- WooCommerce is open-source.
- It’s easy to use as compared to Shopify.
- You can easily add “plugins” to get new functionality to your store.
- It is secure.
- Works on all devices.
- You can choose a theme for your eCommerce website development, and you don’t need to be a technical geek to install. Also, try choosing a theme that is mobile friendly and offers a mobile-friendly store management system.
What can you sell on WooCommerce?
You can sell almost anything on WooCommerce like Amazon. Not only this, but it also lets you sell digital products, or charge for appointments, services, reservations, etc.
How to set up a WooCommerce store on WordPress?
- Purchase WordPress hosting and domain name. Hosting will cost $10/month for small stores and $50/month for big stores. For domain, you need to pay $10/year.
- Install WordPress.
- After installing WordPress, now you need to install the WooCommerce plugin. Once you have a setup wizard, you will get a working eCommerce store.
- Customise your store by adding new plugins and choosing themes for your store.
Now, Let’s look at some features of WooCommerce that make it the best choice for entrepreneurs and startups.
Easy to use :
If you are familiar with WordPress, then it will be easy for you to learn WooCommerce.
You need other services and tools to run the eCommerce store such as email marketing and social media tools. WooCommerce can be integrated with MailChimp.
Scalability and Growth :
Make sure your eCommerce platform is compatible with your business. You need to choose an eCommerce platform that gives you the leverage to grow.
WooCommerce lets you choose the hosting provider and other server specifications ( server size, storage, processor, and bandwidth).
Extensions & Add-ons:
WooCommerce offers features like product creation, CSV import of a catalog, management of payment methods, customers, discounts, coupons, and more.
You can add various extensions and add-ons to extend WooCommerce capabilities.
WooCommerce offers various payment gateways like Paypal and Stripe for free. However, Authorize.Net, Amazon Payments, or Braintree will cost you nearly $100/year.
WooCommerce allows you to set your shipping costs according to several parameters: size and weight of products, local and international delivery, etc.
Multilingual eCommerce store :
You need to install WPML which will cost $29 for the first year and $21 for consecutive years. Also, you get the option to pay $195 for once.
Customize for your location: You can set the currency, language, and measurement units (inches, centimeters, or anything else).
No limits: As WooCommerce is open-source, so you can modify and customize it the way you want. You get complete control, you can add unlimited products and users, and also take unlimited orders.
Powered by trust: WooCommerce is regularly audited by Sucuri, an industry leader in security.
Google Ads Campaign:
Google Shopping Ads are one of the ways by which you can advertise your product on Google. They contain an image with title, short description, and reviews. These ads are targeted as sponsored ads.
You can create your google smart shopping campaign with Google Ads for WooCommerce.
For this, you need to hire professionals that can manage ad creation, targeting, bidding, budget allocation, sales, and conversions across all Google networks.
Proton6 experts can help you create google smart shopping campaigns with ease.
Cost to Run a WooCommerce Store
After installing the free plugin, you would need a good hosting provider. Now, if you opt for a paid theme, then you have to pay anywhere between $30-$300 and even more.
Most of the plugins are free, but for some, you need to pay on an average of $50. Also, the cost might increase if you go for bigger hosting plans and add-ons.
With WooCommerce, create a unique eCommerce store & give an amazing navigation experience to your customers.
Are you still wondering whether you should opt for WooCommerce? Well, give it a try, contact the best eCommerce SEO Services Agency and see for yourself what difference it makes in your sales and brand visibility.