Ecommerce Predictions: Trends to Watch for in 2021
Ecommerce is a constantly changing environment and you all are aware of the fact. Today, companies are becoming more and more tech-oriented so that they can be in the competitive race and win over maximum customers. Trends are shifting in a way how customers are purchasing products in every corner of the globe.
If you have been keeping up with ecommerce analytics, you know how ecommerce is growing. There is a lot that will make the future of ecommerce exciting.
We are here to help you know what are the predictions and how the ecommerce future will look like.
AI chatbots will be everywhere
Chatbots answer the general questions while handling basic sales tasks making it easy for ecommerce companies. Although it is still early to talk about but AI-based chatbots are taking over.
The chatbot will be a must in every ecommerce business. A business without a chatbot will be like a business without a Facebook page.
So, in the near future, the increasing presence of chatbots will be more efficient in handling various customer needs.
Voice commerce on the rise
Many have already started relying a lot on Amazon Echo, Alexa, and Google Assistant. They are helping from waking them to purchasing new products.
Voice commerce sales are expected to reach $40 billion by the year 2022.
Google and Amazon are encouraging regional languages in the virtual assistant devices and this is helping customers to buy more.
Here is how the ecommerce companies are getting prepared for voice queries:
● Content optimization to boost the chances of appearing in voice searches.
● Offer voice-based navigation to the customers.
● Make sure your products can be bought with a simple voice command.
Omnichannel shopping is all set to provide the customers with a seamless experience across diverse channels as well as devices.
With more and more people using their mobile devices nowadays, the total number of omnichannel is expected to increase this year.
Here is how ecommerce companies are expected to deliver a seamless omnichannel experience:
Optimize your mobile devices to improve responsiveness and create Progressive web applications (PWA).
Personalize the customer experience every step of the way. Go for diverse purchase options like:
● Buy online, pick-up from store
● Choose home delivery or get doorstep delivery
Visual commerce will get bigger and better
Visual commerce will include 3-D images and not just product pages. This will help in enticing the customer and allowing them to get converted into leads.
This is how you can also leverage ecommerce:
● Create 360 images or videos of the best product or service.
● Invest in a visual search tool so that products can be easily searched using an image.
● Create visual shopping ads on Pinterest.
● Repurpose user-generated content on different product pages.
The Physical and Digital Merge
Location-based marketing techniques like geo-fencing can leverage smartphone data to target messaging for customers. This is helpful for the ones that are near the real-world business location. Attire stores can take the best advantage of this type of marketing. This encourages the customers to visit the store and try clothes for their size and fit.
Physical stores should provide a clear path for shoppers so that they seamlessly transition from store to their digital device. Also, the physical retail stores should be active on all social media platforms and have their websites. The key is to create an interesting in-store experience and find the ideal balance between self-service via technology and face-to-face interaction.
Influencers will eventually become brand partners
Influencer marketing in the ecommerce world has become popular because it manages to reach a wider audience. Although many eCommerce website design and development companies have tapped this option and have been successful in making more sales.
How can a ecommerce company take advantage of influencers:
● Make a complete list of micro and macro influencers that are ready to advertise your brand.
● Build a strong relationship with the influencers by providing them with free merchandise.
● Allow them to create promotions the way they want.
● Experimenting is a must. Take help of stories and Instagram reels as they are becoming viral nowadays.
Get ready for the future
Ecommerce trends are all set to dominate the industry. As a business owner and entrepreneur, you should be prepared to adopt the latest trends as soon as possible. This year voice commerce, omnichannel, AI chatbots, visual commerce, the physical and digital merge will remain prevalent. Go digital and don’t wait too long else you will miss out on a lot of things.